TikTok has exploded in popularity in Indonesia over the past few years. As of 2022, Indonesia had the third highest number of TikTok users in the world, with over 85 million monthly active users according to TikTok – Age Demographics for Indonesia. The addictive short-form video app has become a cultural phenomenon in the country, especially among Gen Z users. TikTok’s growth in Indonesia has been fueled by widespread smartphone adoption, inexpensive mobile data plans, and the app’s algorithmic recommendations that keep users endlessly scrolling.
Methodology
To determine the most popular TikTokers in Indonesia, this analysis defined popularity based on total followers, average views per video, and engagement rate. These are common metrics used to measure a TikTok creator’s reach and resonance with their audience (Rival IQ).
Follower count shows the size of a creator’s audience. Views per video indicate how much interest each piece of content generates. Engagement rate is the percentage of followers who actively like, comment on, or share videos. A high engagement rate signifies an audience that is enthusiastic about a creator’s content (Social Insider).
These metrics were examined for top TikTokers in Indonesia to compile a ranking of the most popular accounts. Only creators based primarily in Indonesia were considered. The analysis drew on publicly available data from leading TikTok analytics tools.
#10. Username
Username is the 10th most popular TikToker in Indonesia based on total followers. According to This Source, as of January 2023, Username has X million followers on TikTok.
A brief profile on Username:
– Age:
– Location:
– Bio:
– Most popular content:
Username is known for creating funny lip-sync videos and dance challenges. Some of their most popular videos have X million views. Username has built a strong fanbase amongst Gen Z users in Indonesia.
#9: Vina Muliana
Vina Muliana is the 9th most popular Tiktoker in Indonesia as of 2023. With over 8 million followers on TikTok, Vina creates lifestyle, dance, and comedy videos. Some of her most popular videos feature pranks on her family members.
Vina first joined TikTok in 2019 and quickly gained a following thanks to her fun personality and relatable content. She was born in 2000 in Jakarta and often features her parents and siblings in her videos. Outside of TikTok, Vina is a student and part-time model.
One of Vina’s most viewed TikTok videos is a comedy skit about forgetting to do homework that has over 5 million views. She is considered one of the top Gen Z influencers in Indonesia. Brands like Wardah Cosmetics have partnered with Vina for sponsored content.
To learn more about Vina Muliana check out her TikTok account @vmuliana which has over 550 million likes. She continues to grow her audience and create entertaining videos for her millions of fans.
#8. Riau Erlangga
Riau Erlangga (source) is a 17-year-old TikTok influencer from Indonesia with 7.8 million followers. He joined TikTok in 2019 and quickly grew an audience by posting lip-sync and comedy videos. Some of his most popular TikToks feature transitions and visual effects. Riau frequently collaborates with other top Indonesian TikTok creators like Hanin Dhiya and Amelia Putri. He is known for his sweet personality and youthful energy on the app. Riau shares lifestyle content as well, giving his followers a peek into his daily life. He endorses various brands on TikTok including Oppo and Todo. In 2020, Riau won the Influencer of the Year award at the local TAG Indonesia Social Media Awards.
#7 Lucinta Luna
Once the second most followed TikToker in Indonesia according to HypeAuditor [1] in early 2022, Lucinta Luna was a comedian and controversy-magnet. Luna caused a stir by posting positive comments about the Chinese Communist Party [2], leading the Chinese embassy to request Luna stop impersonating a Chinese citizen. Luna faced scrutiny for controversial videos about religion, race, and gender.
Despite surrounding debate, Luna reached 16M followers and 8M likes by early 2022. Luna garnered fame playing multiple female personas, including “Miss Venna” and “Mrs. Luna”, oscillating between sounding typically masculine and feminine. Luna’s comedy was often confrontational and designed to push social boundaries, focusing on tricking and shocking others.
Born in Lampung, Indonesia, Luna is mainly known for videos trolling fellow TikTokers with harsh insults or showing off an extravagant lifestyle. Popular videos involve sexy dancing in skimpy clothing or showing off jewelry and handbags. Strong reactions against Luna’s shocking content helped boost views and build a large audience.
[1] https://hypeauditor.com/top-tiktok-indonesia/
[2] https://www.thediplomat.com/2022/01/indonesian-comedian-under-fire-for-praising-communist-party-of-china-in-videos/
#6
The 6th most popular TikToker in Indonesia is Atta Halilintar, who goes by the username @attahalilintar. Atta is an Indonesian internet celebrity, comedian, vlogger, and aspiring rapper. According to HypeAuditor, Atta has over 31 million followers on TikTok as of January 2023, making him one of the most followed TikTok accounts in Indonesia.
Born Muhamad Attamimi Halilintar on June 16, 1995 in Jakarta, Atta first gained fame on social media by posting comedy skits on YouTube and Instagram. He joined TikTok in 2018 when the platform was still known as Musical.ly, and quickly amassed a large following with his funny videos, viral challenges, and lifestyle content. Outside of TikTok, Atta has an active presence on YouTube with over 11 million subscribers, and 25 million followers on Instagram.
Atta is considered a pioneer of video content creation and influencer marketing in Indonesia. He frequently collaborates with leading brands like Samsung, Toyota, and McDonald’s. In 2019, he launched his own talent management agency called ANTVR. Atta also recently ventured into music, releasing his debut single “Seharusnya” in 2021.
Sources:
https://hypeauditor.com/top-tiktok-indonesia/
https://www.ajmarketing.io/post/top-20-tiktok-influencers-indonesia-2021
#5. Raffi Ahmad
Raffi Ahmad is one of the most popular TikTokers in Indonesia, with over 23 million followers on the platform. He is an actor, presenter, and entrepreneur, best known for hosting the comedy show ‘Raffi & Nagita’ on RCTI.
Raffi posts a range of humorous and entertaining content on his TikTok page, often featuring his wife Nagita Slavina and other celebrities. His videos showcase his energetic personality through challenges, pranks, dances, and lip syncs. Some of his most popular posts are comedy skits and behind-the-scenes footage of his television work.
Born in 1987 in Bandung, Raffi first rose to fame in the early 2000s through his acting roles. He gained wider recognition as host of the popular infotainment show ‘Dahsyat’ from 2009 to 2018. His subsequent ventures into business and music cemented his celebrity status in Indonesia.
With his strong social media presence and loyal fanbase, Raffi Ahmad continues to be one of the most influential TikTokers in the Indonesian entertainment industry. His fun and lighthearted content perfectly suits the TikTok format, contributing to his vast following.
#4
The 4th most popular Tiktoker in Indonesia is Raffi Ahmad. According to Hype Auditor, Raffi has 24.2 million followers and 811.3 million likes on TikTok as of January 2023. He is an actor, singer, TV host, and entrepreneur originally from Banjarnegara. Raffi first rose to prominence as an actor on several popular soap operas in the early 2000s. He then successfully transitioned to hosting various TV shows for RCTI, MNCTV and GTV. Some of his most popular shows included Dahsyat, Ini Talkshow, and Pesbukers. In the 2010s, Raffi focused on building his online presence, especially on YouTube. He frequently posts vlogs, pranks, challenges and personal life updates for his massive following across platforms. Outside of entertainment, Raffi is known as a successful entrepreneur. He runs several businesses spanning digital media, restaurants, e-commerce and more. Through his ventures and partnerships, Raffi has become one of the most influential digital figures in Indonesia.
#1 – Willie Salim
The most popular TikToker currently in Indonesia is Willie Salim, with over 50 million followers (according to https://hypeauditor.com/top-tiktok-indonesia/). Willie Salim is a 19-year old content creator known for his comedic videos, dance videos, and lifestyle vlogs. He first joined TikTok in 2019 and quickly amassed a large following thanks to his fun personality and engaging content. Willie was born in Jakarta, Indonesia and started making videos as a hobby during high school. His account took off when one of his comedy sketches went viral. Today, he is the most followed TikTok personality in all of Indonesia. Willie posts multiple times a day to keep his followers entertained. He collaborates frequently with other top Indonesian TikTokers. Outside of TikTok, Willie has over 5 million Instagram followers. He hopes to continue growing his online influencer career.
