TikTok has exploded in popularity in the Philippines, with over 42.8 million users as of January 2023 according to data published by Oosga. The Philippines is one of the most TikTok-crazed countries in the world, with around 37.3% of the population using the app. Being “TikTok famous” in the Philippines means having millions of followers and getting tens of millions of likes on videos. TikTok has created a new kind of celebrity in the Philippines – everyday people who shoot fun 15 second videos and gain massive online followings.
One of the most famous Filipino TikTok stars is Bretman Rock. With over 18 million followers on TikTok, Rock is considered a pioneer of the platform in the Philippines. This profile will explore his TikTok popularity and success.
Bretman Rock
Bretman Rock’s real name is Bretman Sacayanan. He was born on July 31, 1998 in the Philippines [1]. Rock gained popularity by posting makeup, comedy, and lifestyle videos on YouTube starting in 2015 [1]. He then joined TikTok in 2018 and quickly amassed a huge following, currently with over 497 million likes and 16 million followers [1].
On TikTok, Rock is known for his comedic videos and sketches often involving over-the-top facial expressions and lip syncing. Some of his most popular content includes makeup tutorials, reaction videos, and lifestyle vlogs [2]. He frequently collaborates with other top TikTok creators. One particularly viral video was his collaboration with Addison Rae in June 2020, which garnered over 78 million views [3].
TikTok Popularity and Stats
Bretman Rock has amassed an enormous following on TikTok, with over 16.2 million followers as of February 2023. He is one of the most popular Filipino creators on the platform. His videos regularly garner millions of views and likes. According to bretmanrock’s TikTok profile, his videos have received nearly 500 million likes in total.
On average, Bretman’s TikTok videos get between 1-5 million views each. His most popular uploads have reached over 30 million views. He also averages hundreds of thousands of likes per video. This remarkable engagement demonstrates his strong connection to fans.
Bretman’s audience on TikTok skews young, with around 70% being between the ages of 13 and 24, according to demographic data. However, he has fans of all ages tuning in for his comedic videos and over-the-top personality. The majority of his viewers are female. His content resonates greatly with LGBTQ+ viewers as well.
Other Social Media Presence
In addition to TikTok, Bretman Rock has gained huge followings on other social media platforms like Instagram and YouTube. On Instagram, Bretman has over 18.9 million followers, according to HypeAuditor. His Instagram engagement and media ranks are also in the top 1% of all Instagram accounts. While sizable, Bretman’s Instagram following is still smaller than his TikTok, where he has over 31 million followers.
Bretman also has a popular YouTube channel with over 8.54 million subscribers, where he posts vlogs, challenges, makeup tutorials and more. Though impressive, his YouTube following is smaller than his TikTok subscription count of over 31 million. Across social platforms, TikTok appears to be where Bretman has built the biggest audience.
Signatures and Catchphrases
Bretman Rock is known for his over-the-top personality and several signature catchphrases that have become ingrained in pop culture. Some of his most well-known signatures include:
The “Bretman Rock” brow look – Bretman’s eyebrows are one of his most iconic features. He has said, “If I show up without brows, it means I’m sick, I’m dying, or both my arms are broken.” (Bretman Rock Quotes – BrainyQuote)
Costumes and characters – Bretman frequently dresses up in hilarious costumes and characters in his videos, including “Princess Banana Lady”, a sexy banana. His costumes always showcase his humor and creativity.
“What’s up MTV, welcome to my crib!” – This is Bretman’s signature intro line referencing MTV Cribs where he gives comedic house tours. Fans know they are in for a wild ride when he says this.
“Rude!” – Whenever someone says something even mildly offensive to Bretman, he dramatically responds “Rude!” This has become a beloved reaction meme and quote.
“Da baddest!” – Bretman uses this phrase to hypedly refer to himself or people/things he admires. It highlights his confidence.
“Hi sisters!” – Bretman addresses his fans as “sisters” and this intro is now iconic and synonymous with his videos.
Through these signatures, costumes, and quotes, Bretman has crafted an over-the-top persona that shines through in all of his content. His unique sensibility has enabled him to amass millions of dedicated fans.
Collaborations and Partnerships
Bretman Rock has amassed a massive following across social media platforms, making him an attractive partner for major brands. He has landed numerous brand deals and collaborations over the years.
Some of Rock’s biggest brand partnerships include collaborating with MAC Cosmetics on a collection in 2019, followed by makeup collaborations with Morphe in 2020, ColourPop in 2021, and Wet n Wild in 2022 (NBC). These makeup collections featured eyeshadow palettes, highlighters, lipsticks, and other beauty products.
Beyond makeup, Bretman has also scored deals with brands like Fashion Nova, Listerine, and TikTok itself. He was named the first male ambassador for L’Oreal in 2020. His branded content across social media has included sponsored posts for Skims, Marc Jacobs Fragrances, and others (The Richest).
Rock has also collaborated with fellow internet stars like Patrick Starrr, Nikita Dragun, and Manny MUA on makeup tutorials and videos. These collaborations allow him to merge audiences and expand his reach.
Philanthropy and Activism
Bretman Rock uses his massive platform and influence for good by promoting various social causes and charities. In December 2019, he donated a portion of the proceeds from his “What Do You Meme” card game expansion pack to help pay the medical bills of a 6-year-old fan battling cancer [1]. Rock has also worked with organizations like GLAAD to advocate for LGBTQ+ rights and bring awareness to issues like bullying.
Through his huge social media following, Rock has helped raise money for various charities and non-profits over the years. He uses his platform and sense of humor to highlight important social causes and encourage his fans to get involved and make a difference. Whether it’s raising money for cancer research or speaking out against discrimination, Bretman Rock leverages his fame and success to give back and support communities in need.
Accomplishments and Awards
Bretman has had many accomplishments and honors for someone his age.
At just 21 years old, Bretman was featured in major publications like Playboy, Allure, Nylon Guys, and Teen Vogue, putting him in the same company as top models and influencers.
In 2020, Bretman won the People’s Choice Award for Beauty Influencer of the Year, beating out other top social media stars.
He was also nominated for the E! People’s Choice Award for Social Star of the Year in 2019 and 2020.
Bretman has collaborated with major brands like MAC Cosmetics, Morphe, and ColourPop on product lines or campaigns.
In 2019, he won the Shorty Award for YouTube Ensemble with the four siblings of the famed ACE Family.
Bretman’s successes at such a young age underscore his massive popularity and influence.
Impact and Influence
Bretman Rock has become a global icon representing Filipino culture. With over 31 million followers on Instagram and 49 million followers on TikTok, his massive reach allows him to showcase Filipino traditions, food, and language to audiences worldwide. As noted in his Wikipedia article, Rock proudly embraces his Filipino heritage and “often includes Tagalog phrases and references to Filipino culture” in his videos. His joyful personality and pride in his roots makes him an authentic ambassador for the Philippines.
In addition, Rock serves as an inspirational role model for LGBTQ+ youth. As one of the most prominent openly gay media personalities, Rock uses his platform to break down stereotypes and spread messages of self-love and acceptance. In an interview with Vogue Philippines, Rock discussed his path to living authentically as a gay man and how “being unapologetically yourself will inspire others.” By boldly celebrating his identity, Rock empowers others in the LGBTQ+ community to embrace who they are. His influence as a confident, unabashedly flamboyant gay man has impacted LGBTQ+ youth looking for someone to relate to.
Conclusion
Bretman Rock stands out as the most famous Filipino TikToker due to his massive following, pioneering influence, and multi-platform success. With over 16 million followers on TikTok alone, he was one of the first male beauty influencers to find fame on the platform. His flamboyant personality, fierce makeup looks, and comedic skits quickly made him a standout creator. Beyond TikTok, Bretman has successfully leveraged his popularity into YouTube, Instagram, partnerships with major brands, activism, and more. He continues to pave the way for LGBTQ+ representation and Filipino creators on social media. In summary, through his barrier-breaking impact, multi-platform success, and status as a beauty icon, Bretman Rock has firmly established himself as the most famous Filipino personality on TikTok.
