TikTok has become one of the most popular social media platforms, with over 1 billion monthly active users as of 2022. It has given rise to a new wave of influencers and changed the landscape of influencer marketing. TikTok’s short-form videos allow influencers to quickly build large followings and engagement. Brands have taken notice, with many partnering with TikTok creators to promote products and services. In fact, a report shows that the TikTok influencer marketing industry is projected to be worth up to $50 billion by 2024.
This article aims to highlight some of the top male influencers on TikTok and provide an overview of their follower counts, content style, and brand collaborations. Understanding these top TikTok creators can provide valuable insights for brands looking to partner with relevant and impactful influencers on the platform.
Methodology
The top male TikTok influencers were identified and ranked using data from StarNgage, a platform that tracks influencer rankings across social media. StarNgage analyzes factors like number of followers, engagement rates, views, and more to determine an influencer’s reach and resonance with their audience (source).
For this ranking, StarNgage looked specifically at influencers based in the United States who create content on TikTok. Data was pulled in early 2023 to capture the latest snapshot of the platform. Only male influencers were included in the rankings for the purposes of this article. The top 10 male TikTok influencers were selected based on StarNgage’s proprietary algorithm that weighs all engagement and audience factors.
#10: Spencer X
Spencer X is a popular beatboxer and content creator on TikTok with over 54.9 million followers, making him one of the top influencers on the platform (https://dailyfollowers.co/tiktok-followers/spencerx). He first rose to fame through the viral app Vine, where he showcased his incredible beatboxing talents. When Vine shut down in 2017, Spencer transitioned over to musical.ly, which later became TikTok.
On TikTok, Spencer X posts short videos of himself beatboxing and creating unique sounds and beats. He is known for his diverse range of sounds, infectious energy, and creative videos that often incorporate special effects. Spencer frequently collaborates with other top TikTok creators like Addison Rae and Charli D’Amelio. Some of his most popular videos have over 200 million views.
In addition to beatboxing, Spencer also posts comedy sketches, travel vlogs, and behind-the-scenes content to give his fans an inside look. He has leveraged his massive TikTok following to release original music, go on sold-out tours, and partner with major brands like Sony and Chipotle (https://www.networthspot.com/spencerx/net-worth/tiktok/). Thanks to his creative talent and charismatic online personality, Spencer X has become one of the most recognizable stars on TikTok today.
#9: Zach King
Zach King is an American TikTok influencer known for his video editing and magic trick skills. He was born in Portland, Oregon but now lives in Los Angeles to pursue his social media career. King joined TikTok in 2016 under the handle @zachking and quickly grew a large following thanks to his innovative and entertaining videos.
King’s specialty is creating short, funny and visually impressive videos that show him appearing to perform magic tricks or impossible feats using video editing. Some of his most popular tricks involve sleight-of-hand, objects disappearing or transforming, and himself flying or shapeshifting. He also incorporates cured, slice-of-life humor into his illusions. This unique blend of humor, magic and technical skills has helped King stand out on TikTok.
As of February 2023, Zach King has over 94 million followers on TikTok, making him one of the top 10 male influencers on the platform. He posts multiple times per week to his very engaged audience. Brands like Disney, Nike and Mercedes-Benz have partnered with King to sponsor tailored videos and campaigns. His massive reach and high engagement makes him an attractive influencer for brands looking to connect with TikTok’s core Gen Z demographic.
Sources:
https://neoreach.com/top-tiktok-boys/
https://www.kten.com/story/42739167/10-tiktok-accounts-you-should-be-following
#8: Gil Croes
Gil Croes is a 20-year-old TikTok star from Belgium known for his comedy and lip-sync videos. He joined TikTok in 2019 and quickly amassed a large following, currently sitting at over 31 million fans on his account @gilcroes. His videos often feature fast-paced edits, creative transitions, and highlights from his personal life.
Croes found his niche creating funny reaction videos and challenges, collaborating with his siblings and friends. Fans are drawn to his charismatic personality and high-energy content. Some of his most popular videos include trying absurd food combinations, testing viral life hacks, and attempting dance challenges.
According to NetWorthSpot, Croes could earn an estimated $78,500 per sponsored TikTok post thanks to his massive following and 2 billion+ likes. The 20-year-old internet personality has certainly made a name for himself through consistent posting and engagement with fans.
#7: Jason Coffee
Jason Coffee is a father of 5 kids who creates funny family-friendly content on TikTok. He first went viral in 2019 when he posted a video of his son Caleb giving his little sister a funny haircut. Since then, Jason and his family have gained a massive following on TikTok, with over 19 million followers on their account @jasoncoffee. Their videos focus on hilarious family moments, parenting tips, and wholesome family fun.
Jason’s niche is family/parenting content. As a dad of multiple kids, his videos provide a humorous look into life raising a big family. Fans love the playful dynamic between Jason and his kids. Popular recurring themes include pranks, challenges, and funny happenings around the house.
In addition to TikTok, the Coffee family has over 750K Instagram followers. Their massive fanbase tunes in multiple times a week to catch the latest antics with Jason and the kids. While TikTok often trends towards edgy teen content, Jason proves that funny, family-friendly videos still have huge appeal. His authentic and engaging videos have earned him a spot as one of TikTok’s top male influencers.
#6: Nick Austin
Nick Austin is a 20-year-old TikTok star from Ocala, Florida with over 8 million followers. He first rose to fame in 2019 by posting comedy and lip-sync videos. According to Skillshare, Nick’s quirky sense of humor combined with his wholesome good looks quickly helped him gain a large Gen Z fanbase. His content ranges from comedic sketches to vlogs documenting his life and philanthropic endeavors. Nick has leveraged his platform not just for entertainment but also to support various causes like Black Lives Matter and suicide prevention. Though still in his teens when he shot to fame, Nick has shown maturity and social awareness unusual for TikTok stars of his age. His ability to balance lighthearted fun with meaningful advocacy makes him one of TikTok’s most influential young men.
#5: Noah Beck
Noah Beck is an American TikTok star known for his lip-sync, dance, and comedy videos. He was born on May 4, 2001 in Peoria, Arizona. Beck played soccer competitively until he suffered injuries that ended his soccer career in 2019. After downloading TikTok, Beck quickly amassed a large following on the platform. As of January 2023, he has over 33 million followers on TikTok.
Beck found viral success on TikTok by participating in trends and collaborating with other top creators like Charli D’Amelio and Dixie D’Amelio. His niche focuses on lighthearted, fun content often incorporating dances or comedy. Some of his most popular videos feature transition effects switching between different outfits and looks.
In addition to TikTok, Beck has expanded his influencer presence to other platforms like Instagram where he has over 8 million followers. He signed with talent agency WME in 2020 to pursue entertainment and branding opportunities. Beck also released original music in 2021. According to NetWorthSpot, his earnings from promoting brands and other deals are estimated between $288,000 – $460,000 per post.
#4: James Charles
James Charles is an American internet personality, beauty YouTuber, and make-up artist known for being the first male ambassador for CoverGirl. He launched his YouTube channel in 2016 and quickly gained a massive following for his makeup tutorials and reviews. Today, James Charles has over 25 million subscribers on YouTube and over 38 million followers on TikTok where he posts content related to beauty, makeup, and lifestyle.
James Charles found fame on TikTok by leveraging his pre-existing massive following from YouTube and Instagram. His account focuses on creative makeup looks, beauty tips and reviews, makeup tutorials, behind-the-scenes footage, and collaborations with major brands. Some of his most popular TikTok videos showcase his advanced makeup skills through fun challenges, dramatic transformations, and special effects makeup.
As one of the most prominent male influencers in the beauty space, James Charles has become a leading voice in makeup and beauty for Gen Z. His massive cross-platform following demonstrates his influence and reach, especially among young audiences. While he has faced some controversies, James Charles remains one of the top male creators on TikTok in his niche.
Conclusion
This article recapped some of the top male influencers on TikTok and their impact on the platform. We looked at popular creators like Spencer X, Zach King, Gil Croes, Jason Coffee, Nick Austin, Noah Beck, and James Charles. These influencers have found immense fame and success through TikTok, amassing millions of followers and views.
Many of the top male TikTokers are known for their comedy skits, dances, transition videos, and creative content. Spencer X has become hugely popular for his beatboxing skills. Zach King is a digital magician who makes fun illusion videos. Meanwhile, James Charles is one of the most prominent male beauty influencers.
These TikTok stars have not only entertained millions of users, but they’ve also made the platform more diverse. Their content spans different genres, bringing fresh perspectives beyond just dancing and lip-syncing. The top male creators have shown how impactful and profitable TikTok can be for influencing. They will continue shaping trends and pop culture through their innovative videos.
