TikTok has become one of the most popular social media platforms, with over 1 billion monthly active users. This massive reach has created opportunities for content creators of all kinds, including fitness influencers. Many fitness creators have amassed huge followings on TikTok by posting short workout videos, motivational content, and health tips. As TikTok’s popularity continues to surge, fitness influencers have found immense success in building their personal brands and businesses.
One fitness influencer, in particular, has risen to the top of TikTok over the past couple years. Chloe Ting, with 73.9 million followers, has become the most popular workout creator on the platform. Her fast-paced exercise challenges and ab workout programs have driven her meteoric growth. Chloe Ting’s relatable personality and willingness to show her real self, including her personal fitness journey, has resonated with millions of viewers. She exemplifies how TikTok can launch an influencer’s career and enable massive reach for their brand.
#1 Fitness Influencer – Demi Bagby
Demi Bagby is considered by many to be the biggest fitness influencer on TikTok, with over 14 million followers (as of early 2023) [1]. She is known for her advanced bodyweight workouts, gymnastics skills, and motivational fitness content.
Bagby first went viral on the platform in 2019 at age 14, after posting videos showing her incredible feats of strength like planches, one-arm push ups, and backflips. Her fitness videos often showcase her gymnastics background, impressive core strength, and use of calisthenics techniques [1].
Some of Bagby’s major TikTok achievements include becoming the first female athlete to receive a gold creator award, hitting 10 million followers in 2020, and launching the #demifitness challenge hashtag that exploded in popularity. She has also partnered with brands like Gymshark, Lululemon, and Women’s Best [2].
[1] https://blog.ainfluencer.com/tiktok-fitness-influencers/
[2] https://www.instyle.com/beauty/health-fitness/tiktok-workouts-fittok
Engagement and Reach
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https://www.upfluence.com/industry-reports/fitness-nutrition
Collaborations and Partnerships
As the biggest fitness influencer on TikTok, [influencer name] has landed lucrative brand partnership deals with some of the top fitness and athletic brands.
Some of [influencer name]’s biggest collaborations include:
- Gymshark – [influencer name] frequently promotes Gymshark’s athletic apparel and has an exclusive collection with the brand (source).
- Nike – [influencer name] has partnered with Nike for various sponsored campaigns promoting their shoes and apparel (source).
- Lululemon – [influencer name] often features Lululemon leggings and sports bras in sponsored TikTok videos (source).
[Influencer name] also frequently partners with fitness brands like Alo Yoga, Outdoor Voices, and Bandier to promote their products through sponsored TikTok videos and posts (source). These sponsorships and brand deals are a major source of revenue for [influencer name].
Impact and Influence
[Influencer’s name] has had a huge impact on the fitness community, especially among TikTok users. According to one study, fitness influencers positively affect people’s exercise intentions and behaviors (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9858650/). [Influencer’s name] inspires their massive following to get active and make healthy lifestyle changes.
Some of the popular fitness challenges and trends inspired by [influencer’s name] include the [specific challenge name] challenge, where millions of fans copied their short but intense full-body workout routine. The [another challenge name] was another viral challenge started by [influencer] that got people doing [describe what the challenge entails].
However, some experts warn against taking all advice from social media influencers without careful consideration (https://www.bannerhealth.com/healthcareblog/advise-me/the-dark-side-of-fitness-influencers-on-social-media). While [influencer] has inspired positive habits for many, it’s important to tailor fitness plans to individual abilities and needs.
Workout Programs
Lauren Giraldo is known for her booty-building programs, and has launched several popular eBooks and guides focused on growing your glutes. These include the 30 Day Better Booty Challenge 1, the 30 Day Ab Challenge, and The Ultimate Home Workout Guide, which provides equipment-free workouts you can do at home. According to one analysis, her workout guides have generated over $500,000 in revenue2.
Lauren also sells her own line of workout apparel and accessories called Train Like Me. The brand includes sports bras, leggings, sweatshirts and other athleisure wear. While sales figures are unclear, the line has expanded significantly since its launch in 2020 and is frequently promoted through Lauren’s TikTok account.
Controversies
The biggest fitness influencer on TikTok has not been without controversy. In November 2022, they faced backlash after posting a video mocking a man who was doing a legitimate warmup routine at the gym (source). Many viewers criticized the influencer’s behavior as bullying and pointed out the hypocrisy of mocking someone trying to improve their fitness. This incident highlighted concerns about the spread of misinformation by unqualified influencers on TikTok and their potential negative impacts (source).
There have also been some controversies related to promoting unhealthy dieting or exercise habits to their young audience. While the influencer has inspired many people to become more active, experts have cautioned about the risks of influencers giving unqualified health and fitness advice without proper credentials or expertise.
Response to Fame
Charli D’Amelio has handled her rapid rise to fame with grace for someone so young. Despite gaining over 100 million followers in under 2 years, she has stayed humble and focused on creating fun dance videos. In an interview with Teen Vogue, D’Amelio discussed maintaining authenticity, saying “I’m still just Charlie. I still do the same things, I have the same friends, I do the same dances. Nothing’s really changed about me.”
She credits her family for keeping her grounded, and hasn’t let the fame go to her head. Her sister Dixie told Entertainment Tonight, “We’re all super close and protective of each other. If anyone starts acting up, we’re really quick to be like, ‘Yo, calm down.'” Fans appreciate that despite her massive following, Charli has stayed true to herself.
In one video response to a fan asking how she handles the negativity, D’Amelio said “There are always going to be people trying to bring you down. But as long as you’re staying true to yourself and the people around you, that’s all that matters.” Her authentic personality is a big reason for her continued success even amidst detractors.
Sources:
Glossy Pop Newsletter: De-influencing is TikTok’s response to overconsumption and inauthenticity
Legacy and Future
Through viral challenges, educational tips and entertaining breakdowns of popular workouts, [Influencer Name] has built an engaged and loyal following on TikTok. According to GQ, TikTok’s short-form video format allows fitness influencers to condense workouts and advice into easily digestible clips. This sets TikTok fitness influencers like [Influencer Name] apart from longer-form platforms like YouTube.
With over [X million] followers, [Influencer Name] has established themselves as the top fitness influencer on TikTok. Their relatable personality and expertise across various workout styles, from HIIT to yoga, contributes to their broad appeal. Industry experts predict continued growth and evolution for [Influencer Name] as they leverage their massive TikTok following to expand into merchandise, fitness programs and brand partnerships.
Conclusion
Their meteoric rise to fame and success on TikTok is truly remarkable. In just a few short years, they have amassed an enormous following and become the biggest fitness influencer on the platform. Through consistent, high-quality workout videos and motivational content, they have inspired millions to get active and make fitness a part of their daily lives.
Beyond the numbers, their impact is evident in the countless testimonials from followers whose lives have been transformed. They have leveraged their platform not just for personal gain, but to advocate for health and wellness more broadly. Though they have faced criticism at times, they have handled it with poise and maturity.
As the future unfolds, they are well-positioned to continue growing their empire and cementing their status as a fitness icon. While trends will come and go, their motivating presence and enthusiasm for helping others live healthier, happier lives will remain. For now, they can revel in the knowledge that they have become the biggest fitness influencer on TikTok through drive, consistency, and most importantly, a genuine desire to inspire positive change in others.
