TikTok is a short-form video app that has exploded in popularity in recent years. With over 1 billion monthly active users globally, TikTok has become one of the most popular social media platforms in the world. Creators can monetize their content on TikTok in a few key ways: through the Creator Fund, tipping, branded content, sponsorships, and e-commerce integrations. TikTok’s huge reach and engaging content make it a lucrative platform for creators in many countries.
United States
TikTok has become hugely popular in the United States, with over 100 million monthly active users. The TikTok Creator Fund is one of the main ways content creators in the US can monetize their videos on the platform. This fund pays creators based on the engagement and views on their videos. According to TikTok, the fund started with $200 million and adds “tens of millions more on a regular basis.” To be eligible for the fund, creators must be 18 or older, meet a minimum follower threshold, and post original videos that follow TikTok’s community guidelines.
In addition to the Creator Fund, creators in the US can also earn money through sponsorships, affiliate links, selling merchandise, tips, and more. Brand sponsorships are a popular option, where brands will pay creators to produce branded content and promote products. Affiliate marketing allows creators to earn a commission from any sales driven through special links. Many creators also sell custom merchandise like t-shirts, mugs, and other products to fans.
According to blog.hootsuite.com, the average US TikTok influencer with 100,000 followers can earn around $200 per sponsored post. Creators with larger followings of over 1 million followers have reported earning anywhere from $1,000 to $5,000 per sponsored video. While making a full-time living solely from TikTok takes significant effort and following, the platform offers a way for creative users to monetize their content.
Source: https://blog.hootsuite.com/how-to-make-money-on-tiktok-4-easy-strategies/
United Kingdom
The United Kingdom has been one of the top markets for TikTok, with over 15 million monthly active users as of 2022 (1). TikTok’s popularity in the UK has opened up various monetization opportunities for creators.
One way UK creators can make money on TikTok is through the TikTok Creator Fund (2). This program allows popular creators to earn money from TikTok based on the engagement and views on their videos. To qualify, creators need at least 10,000 authentic followers and must post original content that follows TikTok’s community guidelines.
UK TikTokers can also generate income through live streaming (3). Viewers can send virtual gifts during live videos, with creators keeping a portion of gift revenue. Gifts range from roses to cars, with each gift worth a certain number of “coins” that can be converted into cash. The more viewers and gifts received, the higher the earning potential.
Sponsored brand partnerships represent another money-making avenue (4). Brands may pay UK creators to produce branded content promoting their products or services. Rates vary greatly based on follower count, engagement levels, and brand budget.
Overall, top UK TikTok creators leverage their large followings and quality content to earn substantial incomes. However, smaller creators can also monetize through TikTok’s Creator Fund, live streaming, and sponsorships.
(1) https://www.oberlo.co.uk/blog/tiktok-statistics
(2) https://www.shopify.com/blog/make-money-on-tiktok
(3) https://graziadaily.co.uk/life/real-life/how-to-make-money-on-tiktok-a-simple-guide/
(4) https://www.simplybusiness.co.uk/knowledge/articles/how-to-make-money-on-tiktok/
Canada
TikTok has grown enormously popular in Canada, with around 12 million users as of January 2024 according to How to Make Money on TikTok in Canada in January 2024. Canadians are actively using the platform to share videos, connect with others, and pursue monetization opportunities.
Some ways that TikTok creators can make money in Canada include joining the TikTok Creator Fund, becoming a micro-influencer through brand sponsorships and ambassador deals, using the platform to promote other businesses or products, and leveraging a large following to sell merchandise. However, compared to other countries, monetization features in Canada are still limited. As of January 2024, the TikTok Creator Fund is not yet available, though TikTok indicates it is working to launch it. The gift feature that allows fans to send tips to creators is also unavailable.
Despite some limitations, Canadians are finding innovative ways to build audiences and turn their TikTok channels into income streams. The platform’s strong user growth, engaged community, and diverse content in Canada signal a high monetization potential for the future. More earning features may become available if this trajectory continues.
Australia
TikTok has seen rapid growth in Australia, with over 7 million monthly active users as of 2022 (source). The platform presents opportunities for Australian content creators to build an audience and monetize through advertising, sponsorships, influencer marketing campaigns, and more.
Some ways Australians can make money on TikTok include:
- Partnering with brands for sponsored content. Popular Australian creators can promote products or services within their videos.
- Earning a share of ad revenue through the TikTok Creator Fund. Creators with at least 10,000 authentic video views in 30 days are eligible.
- Live streaming gifts and tips from viewers during live videos.
- Selling merchandise like shirts, phone cases or artwork.
- Driving traffic to other monetized platforms like YouTube where long-form content is better monetized.
The keys to making money on TikTok as an Australian creator are building a loyal audience that engages with your content, consistently producing high-quality videos, and leveraging your brand to create sponsorship and partnership opportunities.
Germany
TikTok has seen rapid growth in Germany, with over 5.5 million active users as of 2020. While not yet as large as Instagram or Facebook, TikTok is gaining popularity among younger demographics in Germany. Brands have taken notice, with many launching TikTok campaigns and influencer marketing to reach this engaged audience.
There are several ways for German creators to monetize their TikTok channels. The TikTok Creator Fund provides monetary compensation to top creators in Germany who produce original and high-quality videos. As of August 2020, the Fund totals over $200 million worldwide. Creators can also earn money through TikTok LIVE features like virtual gifts and by promoting brands and products through affiliate links.
According to this source, the best times to post on TikTok in Germany are Wednesdays at 5 PM and Fridays at 2 PM when engagement peaks. Understanding optimal posting times is key for German creators looking to maximize their audience and earning potential.
France
TikTok has become widely popular in France, with over 11 million monthly active users as of 2022. The platform is especially popular among younger demographics, with 90% of users aged 16-24. French TikTokers have leveraged the app’s viral nature and built sizable followings. Popular French TikTokers like Lea Elui, Tibo Inshape and Cweenbee have amassed millions of followers.
There are several ways for French creators to monetize their audience on TikTok. The platform’s Creator Fund provides payments to creators based on their number of views. Brand sponsorships and partnerships are another lucrative option, allowing creators to get paid to promote products or services. Using TikTok’s LIVE feature is another way to earn money through virtual gifts from viewers.
According to a study by ProGoTop, the best times to post on TikTok in France are from 11am-1pm and from 7pm-9pm on weekdays, when engagement is highest. French TikTokers looking to grow their audience and make money should focus on posting high-quality content consistently during these peak times.
Japan
TikTok has grown rapidly in popularity in Japan over the last few years. As of 2022, Japan had over 30 million monthly active TikTok users, making it one of the largest TikTok markets in Asia (https://progotop.com/best-time-to-post-on-tiktok/japan/). Japanese users are highly engaged on the platform, spending an average of 45 minutes per day on TikTok.
There are several ways for Japanese creators to monetize their content and make money on TikTok. The TikTok Creator Fund provides rewards to top creators in Japan based on the engagement and views on their videos. Brand sponsorship deals are also popular, allowing creators to get paid by brands to produce branded content. Using TikTok’s native gifting system, creators can earn digital gifts from fans that can be exchanged for real money. Selling merchandise like t-shirts can be another lucrative avenue.
Some best practices for making money on TikTok in Japan include leveraging trends and challenges, collaborating with other creators, going live frequently, and optimizing video content for the TikTok algorithm. Overall, Japan remains a very viable market for building an engaged audience and monetizing a TikTok presence.
India
TikTok has seen massive growth in India, becoming one of the most popular apps in the country. As of 2022, India accounts for over 600 million TikTok downloads, making it the app’s largest market. This popularity has created opportunities for Indian content creators to earn money on TikTok.
There are several ways for Indian TikTokers to monetize their audience and content. The TikTok Creator Fund provides monetary incentives for top Indian creators who produce original and high-quality videos. Brand sponsorships and collaborations are also common, allowing popular users to earn money by featuring or mentioning brands in their content. TikTok also has a live gifting feature that enables viewers to send virtual gifts to live streamers, providing another revenue stream.
That said, monetization on TikTok in India is still evolving. Compared to more mature markets like the US and UK, there are fewer large-scale brand deals. The TikTok Creator Fund is relatively limited as well. However, as TikTok continues its rapid growth in India, the opportunities for Indian creators to earn meaningful income will likely expand over time.
Conclusion
In summary, there are a number of major countries where TikTok monetization has become very popular. These include the United States, United Kingdom, Canada, Australia, Germany, France, Japan and India. Creators in these markets have found success earning money on TikTok in a variety of ways.
The key monetization methods for TikTok creators include the Creator Fund, tipping through digital gifts and stickers, brand sponsorships and collaborations, affiliate marketing, selling merchandise, promoting their content on other platforms, and leveraging their TikTok fame to earn opportunities offline. The most lucrative of these are often brand partnerships, but creators can generate substantial income through a blend of these monetization avenues.
TikTok’s explosive growth and engaged user base has created a plethora of money making opportunities for creative and influential personalities. With the platform rapidly expanding into new markets, we will likely see TikTok monetization continue to flourish globally in the coming years.
