What Are Favorites on TikTok?
The favorites feature on TikTok allows users to bookmark videos, sounds, effects, comments, questions, hashtags, and products that they want to save for later. Favoriting a video or other content adds it to your “Favorites” feed where you can easily find and replay items you enjoyed. According to Later.com, favorited items can include “videos, sounds, effects, comments, questions, hashtags, and products.”
The purpose of the Favorites feature is to give users a way to easily find and re-watch entertaining or informative content on TikTok. Rather than scrolling through your main For You feed trying to find a video you saw earlier, the Favorites feed acts as a personalized library of content you expressly wanted to save.
Viewing Your Favorites Feed
Your Favorites feed on TikTok allows you to easily find and re-watch videos you’ve previously favorited. Here are the steps to access your Favorites feed:
On the TikTok mobile app, tap the profile icon in the bottom right corner to go to your profile page. Then tap the bookmark icon in the upper right corner. This will take you to your Favorites feed which shows all favorited videos in reverse chronological order.
You can also access Favorites by tapping the Bookmark icon when viewing your profile. Swipe left or right to move between the Bookmarks tab and your profile videos.
On the TikTok website, click your profile icon and select “Bookmarks” to see your Favorites feed. You can also get to Favorites by clicking the bookmark icon when viewing a video.
Your Favorites feed makes it easy to rediscover videos you previously enjoyed. It provides quick access to all your favorited content in one scrollable feed.
Favoriting Videos
One of the easiest ways to keep track of TikTok videos you like is by favoriting them. To favorite a video on TikTok, simply tap the heart icon that appears on the right side of the screen when viewing a video. The heart icon will be hollow before you favorite a video and filled in red once favorited.
According to Adweek, to favorite a video:
- Tap the Share icon (the right-facing arrow) in the bottom-right corner of the TikTok video you want to add to your favorites.
- This will open a menu – tap the bookmark icon in the top right to favorite the video.
Once favorited, the video will be added to your Favorites feed for easy access later. Favoriting is a simple way to curate the videos you like most on TikTok.
Finding Favorite Videos Later
Any videos you have favorited will be saved under the Favorites tab in your TikTok profile for easy access later. This makes it simple to re-watch favorite videos or find them again to share with friends.
To view your favorites feed:
- Open the TikTok app and tap on your profile icon in the bottom right.
- Tap on the menu icon (three horizontal lines) in the top right corner.
- Select “Favorites” from the menu.
This will open up your favorites feed where you can scroll through all videos you have favorited previously. The favorites feed acts like a playlist of your favorite videos for quick access.
Favorites remain in your profile unless you unfavorite them. So you can easily build up a collection of your favorite videos on TikTok that you can revisit any time. This makes it simple to find interesting videos again or show friends videos you’ve enjoyed.
Using Favorites to Follow Interests
One of the key benefits of favoriting videos on TikTok is that it helps the app’s recommendation algorithm learn your interests and serve you more relevant content. When you favorite a video about a topic you enjoy, you’re giving a signal to TikTok that you want to see more videos like that.
According to TikTok, the algorithm looks at a variety of factors to determine which videos to recommend, including information about the video itself as well as each user’s own interests and previous engagement. By favoriting videos, you’re explicitly telling the app what you like.
Over time, as you favorite more videos around certain topics, TikTok gets better at recommending niche content tailored just for you. Your “For You” page will increasingly become populated with videos about your unique interests and hobbies.
So if you want TikTok to serve you more videos about cooking, gaming, beauty tips, or anything else, be sure to consistently favorite relevant videos. TikTok’s algorithm will notice the trend and start prioritizing those topics in your feed. It’s a great way to ensure you always have fresh, interesting content to watch based on what you love.
Creating Favorite Playlists
One way to better organize your Favorited videos on TikTok is by creating playlists. Playlists allow you to group your Favorited videos together by topic, theme, or any other criteria you want. This makes it easier to find and watch your favorite videos later.
To create a playlist on TikTok:
- Go to your profile and tap on the “Favorites” tab.
- Tap on the “Create playlist” button at the top.
- Give your playlist a name and description.
- Start adding videos to your playlist by tapping the “+” icon on any Favorited video.
- You can also add videos by tapping “Add videos” and selecting Favorited videos to add.
- Once you’ve added videos, tap “Create” to finalize the playlist.
Your new playlist will now show up in your Favorites tab. You can create as many playlists as you want to organize different categories of your favorite TikTok videos.
Creating playlists not only helps you find your favorite videos more easily later, but also lets you share whole playlists with others. Playlists are a great way to showcase and share your favorite video content and interests with friends or followers on TikTok.
Sharing Favorites
One of the great things about favoriting videos on TikTok is the ability to easily share them with friends and followers. According to TikTok’s support page, you can share videos, sounds, and creators that you have favorited through TikTok itself or other social media platforms (source).
To share a favorited video within TikTok, simply go to your Favorites tab and tap the share icon on any video. You’ll then have the option to share it directly to another user’s inbox or add it to your own feed. TikTok also makes it easy to cross-post your favorites to other platforms like Facebook, Twitter, Instagram, etc. Just tap the share icon and select the platform.
Sharing your favorite videos is a great way to spread content you enjoyed to friends and followers who may also appreciate it. It helps creators you like reach a wider audience. Plus, it allows you to curate and distribute videos on niche topics you want to showcase. So don’t be shy about sharing your TikTok favorites!
Finding Friends’ Favorites
One way to discover new videos on TikTok is by viewing friends’ favorites. You can easily see what videos your friends have liked by going to their profiles. On a friend’s profile, tap on the “Favorites” tab – this will display a feed of all the videos they have favorited.
Scrolling through friends’ favorites is a great way to get video recommendations based on the interests of people you know. Since the favorites feed shows the videos chronologically, you can scroll back to see a friend’s favorite videos from when they first joined TikTok up to the present day. This offers a fun glimpse into how their interests have evolved over time.
According to TikTok’s support page, the favorites feed on a friend’s profile only shows videos from accounts that you both follow. So this is a useful way to discover new content creators that your friends also like. It can introduce you to new niche interests or funny videos that you would have otherwise missed.
The favorites feed is private, so you don’t have to worry about your own liked videos being seen. Only you can view the favorites on your own profile. So exploring friends’ favorites allows you to get tailored video recommendations without publicly sharing your own likes.
Using Favorites for Inspiration
Favoriting great videos can provide creative inspiration for your own content. When you find an account or video with a unique style, technique, or idea that resonates with you, adding it to your Favorites lets you revisit it later for a spark of inspiration.
For example, you may favorite a dance video that uses a creative transition or filming technique you want to try. Or you may favorite a recipe video with an ingredient combination that inspires you to get creative in your own kitchen. Having these favorited videos easily accessible in your Favorites feed gives you a library of inspirational content to stimulate your own ideas.
According to TikTok, favoriting is also a great way to train the recommendation algorithm to show you more content suited to your interests and taste1. So favoriting inspirational videos can actually help you discover even more unique ideas and creators tailored just for you. Approaching TikTok with creativity in mind and using Favorites to bookmark standout videos can enrich the inspiration you draw from the platform.
Why Favoriting is Important
Favoriting videos is an important feature on TikTok for several reasons:
It allows you to easily find and re-watch videos you enjoyed later. By adding a video to your Favorites, it is saved in its own feed that you can scroll through anytime. This makes it simple to rediscover funny, informative, or creative videos you want to see again (mya.nichol).
Favoriting can help you follow specific interests and trends over time. For example, you might favorite cooking videos, DIY projects, or dance challenges that you want to keep up with. Your Favorites feed becomes a customized playlist of content around your hobbies and passions.
It enables you to share videos easily with friends and family. Rather than having to search for a video again, you can find it quickly in your Favorites feed and send it on to others.
By favoriting videos you like, the TikTok algorithm can better understand your tastes and preferences. This allows it to serve you more relevant content tailored to your interests in your For You feed.
Overall, favoriting is a simple way to curate the entertaining, helpful, and fun videos you come across on TikTok so you can find them again later and share what you enjoy.
