TikTok has exploded in popularity in the UK, becoming one of the most used social media platforms, especially among teenagers and young adults. Understanding when your audience is most active on TikTok is key to maximizing engagement and growth. Posting at the optimal times on Saturday can help your content be seen by more of your target audience.
In this article, we’ll examine the factors that influence when the best times to post TikTok videos are on Saturdays in the UK. We’ll look at peak usage times, differences across age groups, types of content, and more. With the right posting strategy, you can make sure your TikTok content gets in front of the most relevant viewers when they are primed to engage with it.
Who’s on TikTok on Saturdays in the UK?
TikTok has become hugely popular among teenagers and young adults in the UK. According to The Social Shepherd, over 30% of TikTok’s UK users are between the ages of 16 and 24. This youthful demographic is likely to be very active on the platform on Saturdays when they have free time on the weekends.
Research from Profile Tree shows that in the UK, there is a relatively even gender split among TikTok users, with 53% female and 47% male. Both genders are well-represented in the key 16-24 age bracket.
In terms of interests, music and comedy seem to be big drivers of engagement on TikTok in the UK on Saturdays. Teenagers and young people are drawn to creating and viewing short-form videos set to the latest chart hits or viral sounds. Funny sketch videos also perform well.
Overall, the typical TikTok user on a Saturday in the UK is likely to be a teenager or young adult interested in youth culture, music, comedy and viral trends. Both genders are active in creating and engaging with TikTok content over the weekends.
Peak Usage Times
TikTok analytics show that usage and engagement spike at certain times on Saturdays in the UK.
Mornings tend to see high usage, with engagement peaking between 10am and 12pm. Afternoons are moderately busy, with a small spike around 2-3pm when people are taking a break. But evenings see the highest usage and engagement, especially between 7-11pm when people are relaxing at home.
According to research from Shopify, the peak times for posting on TikTok on Saturdays are between 7-9pm. This lines up with when most teens and young adults are free in the evenings and looking for entertainment on the app.
So in summary, Saturday mornings and afternoons see decent TikTok usage in the UK, but Saturday nights are when engagement really spikes and should be the prime time to post new content.
Best Times for Different Content
The optimal times to post different types of TikTok videos in the UK on Saturdays can vary based on the content type.
For example, according to Influencer Marketing Hub, educational videos tend to perform best when posted between 11am-1pm on Saturdays in the UK. This is when many users are browsing leisurely and may be more receptive to learning new things.
Comedy or entertaining videos can work well in the late afternoon and evenings when users are winding down. Between 7-9pm BST on Saturdays is often a good time for funny, lighthearted content.
Dance or challenge videos that aim to go viral may benefit from being posted a bit earlier, such as between 3-5pm BST. The late afternoon on Saturdays is still a high-usage time on TikTok when trending sounds and hashtags can pick up steam.
Overall, the middle of the day between 11am-5pm BST tends to be the peak viewing hours on TikTok in the UK on Saturdays. Pay attention to when your target audience is most active and match video themes accordingly.
Consider Your Audience
When deciding when to post on TikTok, it’s crucial to consider your target demographic and what times they are most likely to be active on the platform. According to research, TikTok usage patterns vary significantly by age group.
For example, tweens and younger users tend to be most active in the afternoons and evenings, especially after school lets out. Weekday afternoons between 3-5pm are peak times for reaching this demographic. Weekend afternoons are also popular.
Adult users over 24 tend to be most active in the mornings and evenings, before and after work. The 7-9am weekday morning commute time is a prime opportunity to reach working professionals. Evening hours after work are also effective for targeting adults.
Optimizing your posting times based on who you want to reach can help maximize your content’s visibility and engagement. Analyze when your target audience is on TikTok and aim to post during those high-traffic periods.
Use Trending Sounds
Leveraging trending sounds and hashtags on Saturday can be a great way to increase your reach on TikTok. Trending sounds are the audio clips that are currently going viral on the platform. Using these popular sounds in your Saturday videos can help them get seen by more people who are searching for or engaging with that sound.
Check out what sounds are trending each Saturday morning before creating and posting your videos. You can find lists of trending sounds at https://www.tiktok.com/discover/trending-sounds-on-TikTok-right-now or by searching related hashtags like #trendsaturday. Then incorporate the top trending sounds into your Saturday content.
Adding captions, effects, and your own unique twist can help your video stand out, even when using a popular sound. Posting a video with a trending sound on a Saturday is likely to boost your views and engagements as people search for the latest viral sounds.
Optimize Your Captions
Writing compelling captions is crucial for any TikTok post, but especially posts going up on a Saturday. The caption is often the first thing viewers will see and helps determine if they engage with your content. When posting on Saturdays in the UK, focus your captions on exciting audiences for the weekend ahead. Use caption tools like https://www.lemon8-app.com/discover/optimizing%20TikTok%20captions%20and%20descriptions?region=gb to optimize text and add strategic hashtags. Research popular trends and sounds that are resonating that particular Saturday. Craft captions with vibrant weekend-focused language and fill them with enthusiasm.
Leverage utilities like https://www.lemon8-app.com/discover/optimizing%20tiktok%20captions%20for%20more%20likes?region=gb to A/B test different caption styles and wording. Track which phrases and formats perform best to engage your Saturday UK audience. Always keep captions concise yet compelling. The goal is to inspire viewers to not just watch, but to like, comment, share, and follow.
Analyze Your Performance
Analyzing your TikTok analytics is one of the best ways to refine your understanding of the best times to post on Saturday. The TikTok analytics page provides data on your videos’ performance, including views, likes, comments, shares, audience retention and more. You can segment data by day and time to see when your Saturday videos tend to perform best.
Looking at previous videos posted on Saturdays in the TikTok analytics can provide insight into peak viewing times. Pay attention to when you receive the most views and engagement. You may notice certain times of the day consistently see higher traction. The TikTok analytics allow you to dig deeper into specific videos as well. Check the real-time graphs showing how viewership and engagement change hour-by-hour.
Learn from this data to determine optimal Saturday scheduling for your account and audience moving forward. Continuously check your TikTok analytics and refine your posting strategy over time. As your following grows, your peak times may shift. Let data guide your decisions for when to post on Saturdays.
Sources:
https://sproutsocial.com/insights/tiktok-analytics/
https://buffer.com/resources/tiktok-analytics//
Test Different Times
One of the best ways to determine the optimal posting time is to simply test out different times and see which perform best. You can run split tests in TikTok’s Ads Manager to compare the performance of the same video posted at different times. For example, you could post the same video at 10am, 2pm and 6pm on a Saturday and compare the view count, engagement, and conversions for each.
Based on the results, you’ll get a good sense of which time seems to resonate most with your audience. You can then adjust your posting schedule accordingly to focus on those peak times. As your audience grows and changes over time, continue experimenting with new posting times every few months to ensure you’re staying optimized.
The key is being flexible and letting data guide you. Results can vary widely depending on your niche, target demographic, and other factors. Maintaining a test-and-learn approach will help you unlock the best times for your unique content and audience.
Consistency is Key
Posting consistently at optimal times is crucial for sustained growth on TikTok. As this source notes, while timing matters, consistency is more important. If you can’t always post at the perfect time, stay consistent with your overall schedule.
Also cultivate audience expectations by posting on a regular schedule. As mentioned in this article, having a steady posting cadence helps grow and engage your followers. They will come to expect and look forward to your content at certain times.
Post frequently enough to stay top of mind without compromising quality, as advised here. TikTok recommends posting 1-3 times per day for brands. Test different frequencies and find a consistent schedule that works for your audience.
