TikTok has become an extremely popular social media platform in the Philippines over the past few years. With over 30 million monthly active users in the Philippines, the country now has one of the highest rates of TikTok usage in the world. According to a 2022 report, TikTok is the most used social media platform among Filipinos aged 16-64, surpassing giants like Facebook and Youtube (Meltwater). TikTok’s explosive growth and popularity, especially among young people, has transformed the social media landscape in the Philippines.
TikTok Usage Patterns in the Philippines
TikTok has seen rapid growth in the Philippines over the past few years. According to Inquirer, the app reached an audience of 43.4 million Filipino adults in early 2023, representing about 37.3% of the total population. This makes the Philippines one of the most “TikTok-crazed” countries in the world.
Filipinos are most active on the app in the evenings and late at night. Usage tends to peak between 6-10pm as people wind down from their day. Engagement remains high from 10pm-12am as well. Many viral Philippine TikTok trends and challenges tend to gain traction during these nighttime hours when people have free time to create and engage with content.
Mornings are another active period on Philippine TikTok, with many users checking the app first thing when they wake up. Usage is high from 6-9am before school and work activities pick up. Afternoons see a slight dip from 12-3pm as people focus on lunch, school, and work tasks.
Overall, TikTok has become a hugely popular part of daily life and entertainment for Filipinos. Paying attention to usage patterns can help creators and brands determine the optimal times to reach this highly engaged audience.
Optimal Times for TikTok in the Philippines
Research shows that the best times to post on TikTok in the Philippines are in the morning, afternoon, evening, and late night hours.
In the morning, the optimal posting times are from 6-9am. Filipino TikTok users tend to be most active at the start of their day, so posting during this time allows your content to be seen right away. According to one source, Mondays at 7:30am is an especially good time to post (SoftwareTestingHelp).
The afternoon hours of 12-3pm are another prime TikTok posting time in the Philippines. People are taking lunch breaks and have downtime to scroll on TikTok. Posting between 2:30-4pm can help your content get engagement (SocialPilot).
In the evenings from 6-10pm, Filipino users are winding down from their day and spending leisure time on TikTok. According to experts, the hours from 6:30-9:30pm tend to perform well for content (SocialPilot).
Finally, the late night hours from 10pm-12am can also work for posting. Night owls browsing TikTok right before bed may engage with your content.
Morning: 6-9am
According to research from Hopper HQ, 6-9am is an optimal time to post on TikTok in the Philippines because it allows you to reach students and young people before they go to school, as well as workers who are commuting to their jobs. Engagement is often high during these morning hours as Filipinos start their day. Some benefits of posting TikTok videos from 6-9am include:
- Catching people during their morning routines when they are browsing social media
- Reaching students before classes start
- Targeting professionals commuting to work
- Higher potential engagement as people are more active in the mornings
So if you want your TikTok videos to hit a large Philippine audience first thing in the morning, focus on posting between 6-9am. This window offers an engaged crowd and sets your content up for success throughout the day.
Afternoon: 12-3pm
The early afternoon, between 12-3pm, is a popular time for TikTok users in the Philippines. This matches the typical lunch break when people have downtime to scroll through TikTok. One study found a peak in TikTok engagement in the Philippines on Mondays at 3:30pm as users are returning from their lunch break (Social Champ). The hours after lunch are an optimal window to catch viewers during their mid-afternoon lull before the evening commute home.
Posting during the early afternoon allows your content to be seen when Filipino TikTok users are taking a break and looking for entertaining content. Engagement tends to be higher as users have free time to like, comment, and share TikTok videos.
Evening: 6-10pm
The evening hours from 6-10pm tend to be a peak time for TikTok engagement in the Philippines, as this is when most people are relaxing after work or school. According to research by The Leap, engagement rates on TikTok tend to be highest in the Philippines around 7:30pm on Mondays specifically (cite url here).
In the evenings, people have more free time to casually browse through TikTok for entertainment and to unwind. TikTok usage often spikes as Filipinos settle in at home after work or finishing up dinner. Posting during these evening leisure hours can help your content get noticed by more viewers.
This timeframe is ideal for lighthearted, entertaining content that captures attention and spreads virally in the evening when spirits are high. Avoid posting content better suited for daytime business hours during this evening window when the mood is more relaxed.
Late Night: 10pm-12am
The late night hours between 10pm-12am can be a good time to catch night owls and teenagers who are scrolling on TikTok before bed. According to one post, viewers were very engaged with a proposal video posted at night around 11:30pm, with the user calling it “the best night ever” (source). Teen users in particular tend to be on the app later at night when they have some free time before going to sleep. Posting later content in the 10pm-12am window allows you to target this key demographic.
However, late night posting comes with some risks as well. Engagement can be lower at these hours compared to earlier in the evening. Make sure to test out different posting times within the 10-12pm window to see when your audience is most active and receptive.
Optimal Posting Frequency
When it comes to the ideal TikTok posting frequency for creators in the Philippines, studies show that posting 1-5 videos per day leads to the best results. According to research by Later (https://later.com/blog/tiktok-marketing-strategy/), the sweet spot is 2-3 videos per day.
Posting this frequently takes consistency and dedication, but it helps TikTok’s algorithm recommend your content more often. Frequent posting keeps your profile active and gives viewers more chances to engage with your videos in their feeds.
Of course, quality over quantity is key on TikTok. Make sure each video is optimized for the platform and provides value for your audience. Take the time to craft videos that showcase your brand and personality.
It’s also a good idea to analyze your TikTok analytics and experiment to find the ideal posting cadence for your account. Consider your resources, audience, and goals. Ultimately you want to find a sustainable pace that drives results.
Additional Tips
To maximize engagement on TikTok in the Philippines, it’s important to leverage popular trends and challenges. Some tips:
- Use hashtags like #PinoyTikTok or #TikTokPhilippines to connect with local audiences.
- Try viral dance challenges like the “Budots” or “Say So” dances that are popular in the Philippines. Or create your own dance challenge.
- Do comedy skits or duets responding to popular TikTokers in the Philippines like Mimiyuuuh.
- Feature local Filipino foods in cooking or food challenge videos.
- Create content around trending topics and hashtags in the Philippines each week.
- Film videos showcasing popular locations and destinations in the Philippines.
- Leverage current events and news stories happening locally.
- Join in on popular TikTok trends happening globally like outfit changes or make-up transformations.
Tapping into what’s currently viral both locally and globally is key. Stay on top of the latest memes, challenges, songs, and hashtags trending in the Philippines each week. This will help create engaging content optimized for the Philippine TikTok audience.
Conclusion
In summary, the best times to post on TikTok in the Philippines are in the mornings from 6-9am, early afternoons from 12-3pm, evenings from 6-10pm, and late nights from 10pm-12am. These times correspond to when TikTok usage peaks among Filipino users.
The ideal posting frequency is 1-2 times per day during these high traffic periods. Spreading your posts throughout the day will help maximize visibility. Posting consistently is key – aim to post daily if possible.
To optimize your TikTok performance in the Philippines, focus on creating fun and entertaining videos that align with local trends and interests. Engage with your audience and other creators. With smart posting timing and engaging content, you can build a strong following on TikTok in the Philippines.
