TikTok has become one of the most popular social media platforms, with over 1.5 billion monthly active users. The app allows users to create and share short videos, often set to music, and its addictive scrolling feed keeps people coming back. With so many active users, TikTok presents a major opportunity for creators to build an audience and get their content seen.
But with such a crowded platform, it can be challenging to stand out. Posting consistently engaging content tailored to TikTok is key. This guide will explore different types of content to post daily, strategies for consistency, leveraging trends, optimizing with captions and hashtags, analyzing performance, and more. By developing a smart TikTok strategy, any creator can build a thriving channel on this viral video app.
Types of Content
There are many types of content that perform well and can be posted daily on TikTok. Some popular categories include:
Dances/Challenges – Creating dance videos or participating in dance challenges that are trending on TikTok is hugely popular. You can put your own spin on the dances or collaborate with others.
Comedy/Skits – Funny videos and skits get a lot of engagement. Use your personality and sense of humor to create comedic content.
Reactions – Filming your reaction to viral videos, memes, or news stories is an easy way to create content daily.
Duets – Duetting with other creators by recording your reaction side-by-side is a great way to collaborate and gain more views.
POV videos – “Point of view” style videos allow you to roleplay different perspectives and scenarios.
Lifehacks/DIYs – Useful life tips and engaging DIY tutorials are popular with viewers looking to learn something.
Cooking – From easy recipes to food challenges, cooking content gets attention, especially more lighthearted videos.
Gaming – Capture gaming moments, do walkthroughs, share tips and tricks, or showcase your skills as a gamer.
Fashion/Beauty – Outfit ideas, styling videos, makeup tutorials and reviews cater to style and beauty-focused audiences.
Storytimes – Storytelling about your daily life or past experiences helps viewers get to know you.
Consistency
Posting consistently at the same time each day is crucial for building a loyal TikTok following. According to Wordstream [1], you should aim to post at least 1 video per day at the same time, preferably when your target audience is most active. Being consistent shows your followers that you are committed to creating content and helps TikTok’s algorithm recommend your videos.
icuc.social [2] notes that consistency is key, as the more you post, the more chances for your content to go viral. Pick a time that you know you can post daily, even if it’s not during peak hours, as consistent posting matters more. Staying consistent also trains the algorithm over time.
[1] https://www.wordstream.com/blog/ws/2023/09/20/how-often-to-post-on-tiktok
[2] https://icuc.social/resources/blog/how-often-a-brand-should-post-on-tiktok/
Trending Sounds
Using popular audios and songs can help increase views on TikTok. The TikTok app makes it easy to find trending sounds that are commonly used in videos. As explained on the TikTok blog, you can browse trending sounds by tapping the discover icon and selecting “Trending sounds” (source). This will display a list of the most popular sounds being used on TikTok. You can also find trending sounds while watching videos – popular audios will be repeated frequently as you scroll. It’s a good idea to try out trending sounds and songs in your own videos to increase the chances of going viral. Leveraging popular sounds can help expose your content to a wider audience. Just make sure to put your own creative spin on it rather than simply recreating an existing trend.
Hashtags
Hashtags are one of the most important parts of creating a successful TikTok video. Using relevant hashtags allows your content to be discovered by users interested in those topics. According to Meltwater, some of the most popular hashtags on TikTok include #tiktok, #tiktokchallenge, and #tiktokviral. They recommend researching hashtags that are currently trending for increased visibility. Hootsuite also suggests checking TikTok’s Discover page to find trending hashtags and sounds.
When choosing hashtags, focus on using very specific ones that directly relate to your content. Mixing niche and popular tags is an effective strategy. You’ll want to include a good mix of popular hashtags with millions of views along with more niche ones in the thousands. Avoid excessive use of unrelated hashtags just to try and get more views. Using between 5-10 total hashtags in your caption is generally recommended.
Duets & Challenges
Duets and challenges are a great way to engage your audience and participate in viral trends on TikTok. When a duet or challenge goes viral, thousands of users will create their own unique takes on it. Jumping on these trends early can help your content get more views and follows.
Check out TikTok’s “Trending” page and the “Discover” section to find the latest popular duets and challenges. You can also search hashtags like #duet and #challenge to find ones gaining traction. When you find one you like, put your own spin on it! Add humor, show off a talent, or put an unexpected twist on it.
For example, the “He’s a 10 but…” challenge asks users to describe a seemingly perfect man with an amusing flaw. Participating in popular duets like Zach Paradis’ dancing challenge seen here can introduce you to new audiences. The key is making your take creative and fun!
Dueting and participating in challenges from larger creators can help get their fanbase watching your content too. But give it your own personalized touch so you stand out from the sea of other duets.
Effects & Filters
One of the most popular features of TikTok is its vast array of fun AR effects and filters that can enhance your videos. TikTok offers hundreds of different effects that track faces, add graphics and text overlays, change colors, and more. Using the right effects is a great way to make your content more engaging and visually appealing. Some of the most popular TikTok effects include the Green Screen effect, Beauty Filter, Time Warp Scan, and many more (Barker). You can browse TikTok’s Effect Gallery to find new effects to try out and see which ones perform well and resonate with your audience.
Filters are another way to spice up your TikTok videos, changing the overall look and aesthetic. Some top filters include Vintage, Glitch, Pop Art, and more. Play around with different filter options to find ones that fit your niche and content style (Linktree Blog). Using the right effects and filters is key for creating eye-catching videos that will grab attention on TikTok.
Captions
Captions are a critical part of making your TikTok videos stand out. They give context and intrigue viewers to watch the full video. Some tips for writing great TikTok captions include:
Keep them short and sweet – You only have up to 150 characters so get to the point quickly. Tease what the video is about without giving away the full story.
Use humor – Funny and cheeky captions tend to perform very well. Lean into trends and memes.
Ask questions – Pose an intriguing question to hook viewers in. This engages them and makes them more likely to watch.
Use viral phrases – Leverage trending audios and catchphrases to increase discoverability. For example: “It’s the ____ for me” or “Storytime!”
Try different formats – Play around with different styles like lists, emojis, hyphens. This keeps things visually interesting.
Be consistent with your brand – Maintain the same tone and voice across captions to build your identity.
Check captions before posting – Triple check for typos! A small mistake can turn viewers off.
The key is being creative and experimenting. Track performance data to see which caption formulas work best for your niche. Refer to sources like 185 TikTok Captions That Actually Work and 200 Best TikTok Captions for Videos to Go Viral in 2024 for popular examples.
Watch Time
According to Flixier, TikTok videos between 15-60 seconds tend to get the most engagement. Videos under 15 seconds may not provide enough time to deliver meaningful content, while videos over 60 seconds could lose viewer attention. TikTok’s algorithm favors videos that keep viewers watching until the end, so aim to captivate your audience within a 15-60 second timeframe.
As Feedhive suggests, analyze your analytics to see where viewers drop off in your longer videos. This data can help you refine video length for maximum watch time. Overall, compact and concise messaging seems most effective on TikTok.
Analytics
Analyzing your TikTok analytics is crucial for improving your future content and growing your account. The analytics page provides data on views, likes, comments, shares, followers, etc. You can view data for individual videos as well as overall performance. According to Hootsuite, you should check your analytics regularly to identify trends and patterns.
Specifically, pay attention to your top performing videos. Look at metrics like watch time and rewatches to see what resonates with your audience. You may also want to analyze the performance of videos posted at different times and on different days. As noted by PlannThat, this can help you determine the best times to post.
You can also learn a lot from your audience demographics like age, gender, location, etc. This allows you to tailor content accordingly. Overall, consistently monitoring analytics will enable you to create better content over time.
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