TikTok has exploded in popularity over the past few years, becoming one of the top social media platforms globally. On TikTok, users create and share short videos, aiming to go viral and gain a large following. Key metrics used to measure popularity and engagement on TikTok include followers, likes, comments, shares, views, and watch time. Identifying the accounts with the highest engagement and largest followings provides insight into the type of content that resonates most with TikTok’s audience. This analysis aims to determine the most liked TikTok account based on total likes across videos, engagement rates, and overall influence on the platform.
Most Followers
Some of the accounts with the most followers on TikTok include Charli D’Amelio (145.4 million), Bella Poarch (91.3 million), and Khaby Lame (142.4 million) (Source). Follower count is often used as a measure of popularity and influence on social media platforms. However, having the most followers does not directly translate to being the most liked TikTok account.
While these top accounts have massive follower counts, high followers alone does not determine how well-liked an account’s content is. Engagement metrics like likes, comments, shares and overall watch time are also important factors. An account with fewer followers but higher engagement rates on each video may actually be more “liked” overall compared to accounts that have bigger total followings but lower engagement rates per post. Quality of content and audience enthusiasm are key.
Most Likes
The number of likes a video receives on TikTok is a key indicator of its popularity and reach. Accounts that consistently produce viral videos with staggering numbers of likes have massive influence and exposure on the platform.
According to SocialBu’s analysis of the top videos, the account that holds the record for the most liked TikTok video ever is Bella Poarch with her “M to the B” lip sync video at 64.4 million likes (Source). Other accounts with some of TikTok’s most liked videos include dancers Charli D’Amelio and Addison Rae, singers like Billie Eilish, and content creators like Zach King.
Having several videos in the most liked list indicates an account’s ability to continuously create shareable content. These popular accounts like Bella Poarch and Charli D’Amelio regularly rack up tens of millions of likes per video, cementing their status as some of the most influential profiles on TikTok.
Most Views
When looking at the most viewed TikTok accounts, Zach King dominates with 4 of the top 6 most viewed videos according to research by Exploding Topics (Exploding Topics). Views on TikTok are important, but they don’t necessarily equate to engagement. Just because a video receives a high number of views does not mean it will also get a lot of likes, comments, or shares. Engagement on TikTok is measured by actions such as liking, commenting, sharing, duetting, etc. An account could have a very popular video in terms of views, but low engagement overall. For example, a viral video might be widely viewed but not inspire viewers to further interact with it. In contrast, smaller accounts can have extremely dedicated followers who like, comment and share all their content, creating higher engagement rates. When evaluating TikTok influencers, engagement can actually be a more meaningful metric than raw view counts.
Most Comments
Comments are one of the key ways that engagement is measured on TikTok. Accounts that consistently get a high volume of comments tend to have the most engaged audiences. As of October 2022, the TikTok video with the most comments is from content creator Khaby Lame. His “Helping scan groceries” video currently has over 18.2 million comments, making it the most commented TikTok video.
Other accounts that frequently get videos with millions of comments include Charli D’Amelio, Bella Poarch, and Addison Rae. These major influencers have cultivated highly engaged follower bases who regularly interact through likes, shares, and comments. The number of comments a video generates shows how captivated and involved the audience is. Accounts with the most comments have mastered creating viral content that gets people talking.
Highest Engagement Rates
Engagement rate measures the level of interaction and interest that content generates. It is calculated by dividing the total number of engagements (likes, comments, shares) by the number of followers. A high engagement rate means a creator’s content resonates well with their audience.
According to Embed Social, TikTok accounts in Saudi Arabia have the highest engagement rates at 78.3%. This indicates that content from Saudi Arabian creators receives exceptionally high interaction levels compared to their follower count. Some factors that contribute to these high engagement rates include an active local user base and culturally-relevant content. Saudi accounts like @3zozs and @mofvlogs boast engagement rates over 100%, meaning their content garners engagement from non-followers too.
Most Influential Accounts
When determining the most influential TikTok accounts, it’s important to look beyond just followers and likes. True influence stems from creating viral content, driving trends, and engaging a dedicated audience. Some of the most influential personalities and brands on TikTok include:
Addison Rae – With over 109 million followers, Addison Rae is one of the top creators on TikTok. She rose to fame in 2019 through her viral dance videos and has since expanded into a multi-platform influencer and actress. Her content spans comedy, dance, and lifestyle.
Charli D’Amelio – As the first TikTok star to reach over 100 million followers, Charli D’Amelio has incredible reach and influence. She originally went viral for her dancing videos and has evolved into a major pop culture personality. Brands often collaborate with Charli due to her marketing power.
Will Smith – Will Smith joined TikTok in 2019 and quickly leveraged his existing celebrity to become massively popular on the platform, with over 64 million followers. He frequently posts comedy sketches and behind-the-scenes looks at projects, giving fans an inside look at his work and personality.
The Washington Post – With over 5 million followers, The Washington Post has built a substantial TikTok presence focused on news, politics, and social issues. As a leading news brand, their content provides an authoritative voice on trending topics.
Chipotle – Fast food brand Chipotle is highly influential on TikTok with over 6 million followers. Their quirky cooking videos and branded challenges have created a sense of online community while promoting products.
Jason Derulo – Musician Jason Derulo joined TikTok in 2019 and now has over 54 million followers. His comedic videos and dance challenges showcase his charismatic personality and musical talents. He’s had multiple songs go viral on TikTok.
International Popularity
TikTok has become a global phenomenon, with users spanning hundreds of countries and regions. However, its popularity varies significantly between different markets. According to Oberlo, the countries with the most TikTok users as of December 2023 are China, India, the United States, Indonesia, and Brazil. While China still maintains the most TikTok users at 623 million, India has seen particularly rapid growth, with around 384 million users as of late 2023. In comparison, the US has around 141 million users.
Some international TikTok stars have gained immense popularity in their home countries, even surpassing top American creators. For example, Riyaz Aly from India has over 144 million followers, higher than any individual US account. Some other globally popular TikTok accounts include Aeri Realfood (Thailand), Rica Facil (Brazil), and Mr. Uykusuz (Turkey). Despite differences in local preferences, certain genres like dance, comedy, and music remain highly popular worldwide.
A small number of elite global superstars have managed to transcend borders and build international fandoms. Charli D’Amelio from the US is likely the most universally recognizable face, boasting over 146 million followers across the globe. Still, it takes a special blend of talent, luck and great content to make it big in numerous countries as a TikToker.
The Most Liked Account
When analyzing TikTok accounts based on popularity metrics, there are a few top contenders for the most liked account title. Accounts like @charlidamelio, @therealannawintour, and @bellapoarch consistently rank high in likes, views, comments, and followers. However, based on an aggregated analysis across all metrics, the current most liked TikTok account is @bellapoarch.
As of February 2023, Bella Poarch has over 94 million followers and her videos have amassed over 9 billion likes in total, making her the most liked account on TikTok. She holds the record for the most liked TikTok video, with her August 2020 lip-sync video accruing over 75 million likes. While Charli D’Amelio has the most followers at 148 million, Poarch surpasses her with total video likes at 8.4 billion compared to D’Amelio’s 4.5 billion. Poarch also has high engagement, with over 2 billion comments.
It’s clear when looking at the key metrics of followers, likes, views, comments, and engagement rates that Bella Poarch remains the undisputed most liked TikTok account overall. Her massive follower count and per-video likes showcase her incredible influence and popularity on the platform.
Conclusion
In summary, TikTok has quickly become one of the most popular social media platforms, especially among younger users. Measuring popularity on TikTok involves looking at metrics like followers, likes, views, comments, and engagement rates. While many individual creators have amassed impressive followings, Charli D’Amelio stands out as the current record holder for most likes. With over 750 million likes across her account, she is considered the most liked TikTok creator.
The astronomical engagement on Charli’s account offers several takeaways. First, consistency and personality are key. By frequently posting entertaining videos, Charli has built a connection with her audience. She comes across as authentic, humble and charming in her videos, endearing her to fans. Second, trends and challenges are opportunities for growth. By participating in viral dances, memes and hashtag challenges, Charli has been able to ride waves of engagement. Finally, cross-platform promotion matters. Charli and her sister Dixie have gained followings across Instagram, YouTube and other apps, which likely contributes to her TikTok popularity. While fame on TikTok can be fleeting, Charli’s relatable content and smart growth strategies have cemented her position as TikTok’s most liked user.
