Timing is incredibly important when posting content on TikTok. With over 1 billion monthly active users, TikTok is one of the most popular social media platforms today. Understanding when your target audience is most active on TikTok can have a big impact on the reach and engagement of your videos.
The purpose of this article is to provide guidance on the optimal times to post videos on TikTok specifically for “TikTok Tuesday”. By posting at the right times on Tuesdays, creators can maximize views, shares, comments, and overall awareness of their content. We’ll explore TikTok usage patterns, time zone considerations, formats, hashtags, and more to help determine the best times to post on TikTok Tuesday.
TikTok Tuesday is a popular trend that emerged organically on the platform in 2020. It encourages TikTok users to create and share engaging videos using the hashtag #TikTokTuesday every Tuesday. The purpose is to drive extra user engagement and views on this particular day of the week.
According to one source, #TikTokTuesday has over 80 billion views on the platform as of January 2024, making it one of the most popular branded hashtags (https://www.shopify.com/blog/best-time-to-post-on-tikok). The tag sees high engagement every Tuesday as users strive to create viral content. Some statistics show there is a 30% increase in engagement on Tuesdays compared to other days, purely due to the TikTok Tuesday trend.
When Do Most Users Spend Time on TikTok?
According to research, the most popular times for TikTok usage tend to be in the evenings and late at night. One study found that usage peaks around 9-10 PM across all days of the week (https://influencermarketinghub.com/best-times-to-post-on-tiktok/). This aligns with people winding down their day and having leisure time to scroll through TikTok.
More specifically, the highest amount of TikTok usage happens on Tuesdays from 7-9 PM in most timezones. Tuesdays tend to have more users online than other weekdays, perhaps because it falls squarely in the middle of the work week. The hours from 7-9 PM are prime relaxation times for many people after dinner. Overall, late evenings on weekdays tend to get higher TikTok traffic.
There are also noticeable dips in usage in the very early mornings when most people are sleeping. Usage starts picking up around 7-8 AM as people wake up and have some downtime before their day gets busy. In general, late nights and evenings see more TikTok activity than daylight hours.
Timing Considerations for TikTok Tuesday
When choosing the ideal time to post on TikTok Tuesday, it’s important to consider when most users are likely to be active on the app. According to Demand Sage, usage data shows that the best times to post on Tuesdays are around 2am, 9am, and 10pm PST [1]. These times correspond with when people are getting ready for bed, starting their day, or winding down in the evening.
Posting early in the morning around 9am allows creators to be among the first new content users see that day. The engagement rate tends to be high in the morning as people browse TikTok with their coffee or over breakfast. One potential downside is that not all users will be awake yet at this time.
A late evening post around 10pm PST catches the Prime Time evening viewing hours but may be too late for users in certain time zones. The key is finding a good middle ground time that optimizes for as many time zones as possible.
According to Airmart, the two best time windows for TikTok Tuesday are 7-9am and 8-10pm PST [2]. These align with typical commuting times when people are bored and looking at their phones. Posting during these high traffic windows can help increase visibility.
Optimal Times for Different Goals
The best times to post on TikTok Tuesday for maximum views are between 10 AM and 12 PM according to the analysis from Buffer (https://buffer.com/library/best-time-to-post-on-tiktok/). This aligns with people’s mid-morning browsing time when engagement on the platform peaks. In the late afternoon between 2-4 PM is another high viewership period where you can expect more eyeballs on your content.
To generate more shares, the early evening between 6-7 PM tends to perform well as people wind down and share entertaining videos before dinner. According to SocialPilot (https://www.socialpilot.co/blog/best-time-to-post-on-tiktok), Tuesday evenings are ideal for driving shares and creating viral content.
Lastly, if you want to spark discussion and increase comments, post either first thing in the morning around 8-9 AM or later in the evening around 9-10 PM. People are active on their devices during those times and more inclined to engage with content by leaving comments.
Pay attention to when your own TikTok audience is most active and adjust your posting times accordingly. While industry best practices provide a helpful guideline, your own analytics matter most.
Timing Considerations for Different Time Zones
When determining the best time to post on TikTok Tuesday, it’s important to consider time zone differences across regions. TikTok uses Coordinated Universal Time (UTC) to standardize timing across the platform (source). However, users will engage with content based on the local time in their region.
For example, peak usage times in the United States east coast align with late afternoon and evenings between 3-9pm EST. Meanwhile, optimal times for India are 6-11pm IST. Adjusting your TikTok Tuesday posting times based on your target audience’s time zone can help maximize engagement.
Analyze your TikTok audience demographics to determine which regions they are located in. You may want to stagger your posts every few hours to cover engaged users during prime times across multiple time zones.
Additionally, tailor content formats and messaging for each post based on cultural differences across regions. Localizing your content while being mindful of time zones is key to effectively engaging a global audience.
Content Formats for Each Time
Different types of content tend to perform better at certain times on TikTok. Here are some of the top content formats to consider for each time period:
Early Morning (5-9 AM): Informational and educational content tends to do well, as people are often getting ready for work or school. Consider “life hack” style videos, morning motivation clips, news roundups, and short explainers.
Mid-Morning (9 AM – 12 PM): During mid-morning when people are taking breaks at school or work, entertaining and funny content works well. Try viral challenges, meme sketches, lip-syncs, or animal/pet content.
Afternoon (12 – 5 PM): After lunch time, quick and snackable content performs best. Test short cooking tips, beauty/fashion tricks, comedy sketches, and relatable storytimes.
Evening (5 – 10 PM): In the evenings when people unwind, longer videos thrive, especially drama sketches, viral trends, dance videos, and reactions/reviews. Engaging lives and collaborations also gain traction during this time.
Late Night (10 PM – 2 AM): At night, many users turn to TikTok to relax, so soothing and chill content does well. Try chill playlists, evening routines, calming ASMR, and comedic comfort videos.
Overall, tailor your content format and style based on when your target audience is most likely to be on TikTok. Track performance over time to see which types of videos do best at each part of the day.
Hashtag Strategy
Using relevant hashtags at optimal times is crucial for reaching new audiences and getting more engagement on TikTok Tuesday. According to research from Wave Wyld, you should use a mix of popular and niche hashtags – no more than 30 total in the caption. Put your most important hashtags at the beginning. WordStream recommends tailoring hashtags specifically to your content and audience. For example, use trending hashtags like #TikTokTuesday, as well as niche tags related to your niche, content format, or location.
The key is finding the right balance between broader tags and niche tags. You want to reach both the masses and your target demographic. Just make sure not to overdo it on hashtags or use irrelevant ones. Track which hashtags perform best for your TikTok Tuesday videos over time.
Interact with Followers in Real Time
One of the best ways to boost engagement on TikTok Tuesday is to interact with followers in real time when they are most active on the platform. Responding to comments is a highly effective tactic, as it shows followers that you care about them and makes them more likely to engage further. According to a study by Neuro Insight, TikTok drives greater audience engagement and receptiveness to messaging compared to other platforms (https://www.tiktok.com/business/en-US/blog/tiktok-drives-greater-audience-engagement).
Aim to respond to comments and messages during peak Tuesday evening hours when many users are scrolling through their For You feeds. Personalized responses show followers that a real person cares about them and make them more invested in your brand. Don’t just reply with generic comments; add value by answering questions, providing helpful information, or giving your honest opinion. You can even go live or post reaction videos responding to popular comments. This level of engagement helps build community and loyalty.
Track Performance Over Time
It’s crucial to continuously track and analyze your TikTok Tuesday performance data over time. This allows you to identify trends, optimize your strategy, and improve results. As noted on GG Blog, you should look at metrics like views, likes, comments, shares, follows, traffic driven, and conversions. Evaluate what types of content perform best during each part of Tuesday. Pay attention to viewer drop off rates to see when you lose audience attention. Use TikTok analytics and third party tools like Chatlane AI to get in-depth data.
Continuously test different elements like captions, hashtags, visuals, video length, etc. Try posting at different times of Tuesday to see what resonates best with your audience. The data will reveal what is working and what can be improved. Optimizing based on performance data will ensure your TikTok Tuesday strategy has the maximum impact over time.
