TikTok has exploded in popularity over the last few years, becoming one of the most used social media platforms globally. It allows users to create and share short videos, often set to music. TikTok is especially popular with teenagers and young adults, but its userbase spans all demographics. Its growth has been astronomical – as of Q1 2022, TikTok reported having over 1 billion monthly active users worldwide.
Like any social platform, gaining followers and engagement is key for creators on TikTok. Understanding your audience and tracking your growth allows you to create better content tailored to what your followers respond to. Monitoring analytics also lets you identify trends and capitalize on viral opportunities. Overall, keeping tabs on your followers and metrics is crucial for any successful TikTok strategy. The right analytics give visibility into how your content resonates and where to focus your efforts.
Top Apps to Track TikTok Followers
There are several useful apps creators can use to track analytics and gain insights into their TikTok followers and content performance. Four of the top apps include:
SocialTracker
SocialTracker (https://keyhole.co/blog/tiktok-analytics-tools/) provides in-depth analytics on TikTok profiles and hashtags. Users can analyze followers, engagement, videos, and brands. Key metrics include follower growth, likes, comments, shares, views, and more. The app offers tracking across multiple social platforms.
Social Blade
Social Blade (https://influencermarketinghub.com/free-tiktok-analytics-tools/) is another analytics tool that lets users track profile stats and estimate earnings. It provides daily tracking of new followers, views, likes, comments, and more. Users can compare their growth to other channels.
Influencer Marketing Hub
Influencer Marketing Hub (https://blog.hootsuite.com/tiktok-analytics/) offers a free analytics dashboard for TikTok. It shows profile visits, follower growth, engagement rates, top videos, and audience demographics. Users can also analyze hashtag performance.
HypeAuditor
HypeAuditor provides in-depth analytics on TikTok profiles, competitors, and influencers. It offers insights into audience authenticity, engagement rates, demographic data, and growth tracking. Users can benchmark performance and identify new partnerships.
Key Metrics to Track
When tracking your TikTok analytics, there are several key metrics you should pay attention to in order to understand how your account is performing.
Follower count is one of the most basic yet important metrics. Gaining more followers over time shows that your content is resonating with viewers. You can track your follower growth day-to-day or week-to-week to identify trends.
Engagement rate looks at the percentage of followers who are actively engaging with your content through likes, comments, shares, etc. A higher engagement rate signals you’re creating content your audience finds interesting and relevant. Hootsuite recommends aiming for at least a 5-10% engagement rate.
monitoring your video views shows how many people your videos are reaching in total. Spikes or drops in views can indicate whether your content is catching on. You’ll want to see this number consistently growing over time.
Looking at audience demographics like age, gender, location, and interests can provide insights into who your content is resonating with. This allows you to tailor content accordingly. TikTok analytics breaks this data down for you.
Analyzing the content topics and types of videos getting the most engagement highlights what your audience responds to best. You can then create more content centered around those popular topics.
SocialTracker
SocialTracker is one of the most popular third-party analytics tools for tracking TikTok followers and engagement. Some of the key features include:
- Dashboard to see follower counts, engagement, and metrics over time
- Data visualizations and charts
- Monitor hashtags, comments, videos, and sound usage
- Track multiple TikTok accounts
- Export data to CSV or PDF
SocialTracker has a few different pricing tiers:
- Free plan – track 3 profiles
- Starter ($29/month) – track 10 profiles
- Growth ($99/month) – track 100 profiles
- Business ($249/month) – track unlimited profiles
Some of the key pros of using SocialTracker for TikTok analytics are the visual data representation, ability to track unlimited profiles on higher tiers, and great customer support. Some potential downsides are the lack of demographic data compared to TikTok’s own analytics, and the free plan’s limit of only 3 profiles.
Overall, SocialTracker provides robust analytics and tracking for brands and influencers who want more data from TikTok beyond the platform’s built-in analytics 1.
Social Blade
Social Blade (https://socialblade.com/tiktok/) is one of the top apps for tracking TikTok analytics and metrics. It provides detailed stats on followers, views, likes, comments, and more.
Some key features of Social Blade include:
- Follower count tracking and forecasts
- Engagement metrics like likes, comments, shares
- Video view counts
- Profile value estimates
- Top charts for top creators
- Daily, monthly, and yearly analytics
Social Blade offers both free and paid plans. The free plan provides basic stats like follower counts. Paid plans start at $19.99 per month and add features like competitor benchmarks, channel rankings, post/video performance, and more in-depth analytics.
Some of the pros of Social Blade are that it’s easy to use, offers robust analytics, and has flexible pricing. Potential downsides are that some users report issues with inaccurate statistics, and the free plan lacks some helpful metrics. But overall, Social Blade is one of the leading analytics platforms for influencers on TikTok.
Influencer Marketing Hub
Influencer Marketing Hub is a robust TikTok analytics platform that offers several useful features for tracking TikTok follower growth and engagement (https://influencermarketinghub.com/free-tiktok-analytics-tools/). Some of the key features include:
- Follower demographics – View the gender, age, location and device split of your followers.
- Content analysis – Analyze performance of individual TikTok videos including views, comments, shares and more.
- Campaign reporting – Track the results of TikTok influencer campaigns.
- Competitor benchmarking – Compare your account stats against competitors.
- Influencer discovery – Discover new influencers to potentially partner with.
Influencer Marketing Hub has both free and paid subscription plans. The free plan provides basic analytics while paid plans ($49-$199/month) offer additional features like competitor benchmarking, campaign management and data exports.
The pros of Influencer Marketing Hub are the depth of data provided and integration with influencer campaigns. The main drawback is the cost of paid plans, which can be expensive compared to free analytics options.
HypeAuditor
HypeAuditor is a powerful platform for analyzing TikTok accounts and tracking key metrics. Some of the notable features of HypeAuditor include:
Features:
- Detailed analytics on followers, engagement, posts, and trends
- Demographic data on followers including gender, age, and location
- Comparison tools to benchmark accounts
- In-depth audit for fake and inactive followers
HypeAuditor has tiered pricing plans starting at $29 per month for the Starter plan. The Pro plan is $99 per month and adds competitor benchmarking and some additional features. Enterprise pricing is customized for larger needs.
Some of the key pros of HypeAuditor are the depth of metrics and demographics it provides. The audit features are also very useful for identifying artificial followers. Potential cons are the pricing being higher than some alternative options, and the interface having a bit of a learning curve.
According to HypeAuditor’s website, it is the only TikTok analytics tool that provides precise and credible information about audience demographics. The custom audit tool allows checking for fake TikTok followers on any profile.
Additional Tips for Tracking TikTok Analytics
In addition to third-party apps, here are some tips for tracking your TikTok analytics using the platform’s built-in tools:
Use TikTok’s built-in analytics – TikTok provides basic analytics within the app that you can use to track views, likes, comments, shares and more. Go to your profile, tap the menu icon and select “Analytics” to view data on your videos.
Analyze competition – Check out analytics for trending sounds, hashtags and influencers in your niche. See what types of videos get engagement and which ones don’t. This can help inform your own content strategy.
Set goals and benchmarks – Decide what metrics are most important for your goals, like views or shares. Then set specific benchmarks so you can measure your progress over time.
Track over time – Don’t just look at daily or weekly numbers. Track data month-over-month and year-over-year to spot longer term trends and growth.
Frequently Asked Questions
Tracking analytics is an important part of managing a successful TikTok account. Here are answers to some common questions users have about monitoring TikTok stats and followers:
Why is it important to track my TikTok analytics?
Tracking metrics like views, likes, comments, and followers over time gives you insight into what content resonates best with your audience. You can use this data to refine your content strategy and grow your account more effectively.
How often should I check my TikTok analytics?
It’s a good idea to check your key TikTok stats at least once a week. This allows you to spot trends and patterns in how your content is performing. Checking stats daily can be overkill, but a weekly review will keep you informed.
What’s the best app for tracking TikTok analytics?
Apps like SocialTracker, Social Blade, and Influencer Marketing Hub provide user-friendly dashboards for monitoring TikTok stats. Each has pros and cons, so read reviews to determine which platform best suits your needs.
Is there a way to track analytics on TikTok without using a third-party app?
TikTok does have some built-in analytics under creator tools, but these are more limited. Third-party trackers give you more detailed metrics and synthesis of the data. However, TikTok’s analytics can provide a baseline view.
How can I use analytics data to grow my TikTok account?
Metrics like audience retention, likes, and traffic sources help you identify your best-performing content. You can make more of this content, optimize your captions and hashtags, and engage your top followers. Analytics aid strategic account growth.
Conclusion
I have covered the key points based on the content brief. To summarize:
– There are several apps like SocialTracker, Social Blade, Influencer Marketing Hub, and HypeAuditor to effectively track TikTok analytics and follower growth.
– Important metrics to monitor include follower count, engagement rate, likes, comments, shares, views, etc. This data allows you to optimize content and strategy.
– TikTok analytics provide insight into audience demographics and interests. You can identify your top performing content.
– Authentic engagement is key. Focus on creating high-quality videos that resonate with your audience rather than artificial growth tactics.
– Consistent posting and leveraging trends, challenges, duets and hashtags can help expand your reach on TikTok organically.
– Consider paid TikTok advertising to boost views and followers. Influencer collaborations also help.
– Tracking TikTok analytics takes your account to the next level. With these apps and tips, you can unlock deeper insights to inform your TikTok strategy.