TikTok is a popular short-form video app that allows users to create, share, and discover short videos. As of 2022, TikTok has over 1 billion monthly active users globally, making it one of the most popular social media platforms (source).
On TikTok, trends emerge daily based on viral sounds, hashtags, effects, and memes. Users want to make videos using trending topics, sounds, effects, etc. in order to increase their chances of going viral and getting more views and likes. According to one report, a TikTok video is 4x more likely to go viral if it utilizes a trending sound (source).
Therefore, TikTok users are highly motivated to stay on top of the latest trends. Knowing what is currently popular on TikTok helps users join in on viral content early and capitalize on it before a trend dies out.
What Does It Mean for Something to ‘Trend’ on TikTok
On TikTok, when a hashtag, sound, meme, challenge, or video gains rapid widespread popularity, it is considered “trending”. Trending refers specifically to certain sounds, songs, challenges, memes, effects, hashtags, and more gaining traction and views at an exponential rate across the platform.
For example, a dance or comedy routine set to a particular song or sound can quickly explode, amassing millions or even billions of views. Catchy beats or viral audio clips can turn into popular “sounds” that spawn endless creative videos. Hashtags representing viral memes, challenges, or topics can gain millions of views as more and more users create content around the trends.
According to TikTok’s creative center, trends on the platform reflect creative expression and culture taking place in the moment[1]. Trending challenges, audios, effects and more gain significant momentum as more users riff on them. This creates a snowball effect as trending sounds and hashtags are surfaced across the For You Page, further fueling engagement.
In short, when a TikTok meme, song, challenge, or hashtag gains widespread popularity at a rapid rate, it is considered “trending”. Identifying and leveraging trends is key for creators and brands looking to tap into viral moments and reach huge audiences on the platform.
TokTrend – The App for TikTok Trends
TokTrend launched in 2020 as a TikTok trends app that helps users discover top trending tracks, hashtags, videos, memes, effects and more on the platform (https://apps.apple.com/us/app/trendtok-analytics-tracker/id1550778062). The app provides real-time analytics on the latest trends gaining traction on TikTok so users can capitalize on viral content.
Using AI and big data, TokTrend tracks emerging trends across videos, sounds, hashtags, creators, effects and more. It shows trend rankings based on growth rate and user engagement so you can identify rising trends early before they explode.
The app aims to help TikTok creators, brands, and agencies boost growth and engagement by leveraging trend analytics. With TokTrend, users can find high-potential trends to make content around and significantly increase their views and follower count.
Features of TokTrend
TokTrend has several key features that allow users to easily track the latest trends on TikTok.[1] The app’s main screen shows the top trending videos, sounds, effects, and hashtags updated hourly so you can always see what’s currently popular on the platform.
Users can also search for trends by specific categories like dance, comedy, gaming, and music to find the top trends within those niches.[2] When you click on a trending video, sound, or hashtag, TokTrend provides direct links so you can quickly view related TikTok content.
Additionally, TokTrend makes it easy to identify the viral sounds fueling trends by providing a chart of the top trending sounds. This allows you to discover the hit songs and audio clips gaining traction on TikTok.
How TokTrend Determines Trends
TokTrend uses a sophisticated algorithm to identify rising trends on TikTok. According to an article on the TikTok algorithm, the app bases recommendations on user interactions like likes, shares, comments, and more (1). TokTrend’s algorithm analyzes these same signals to detect spikes in engagement around specific sounds, hashtags, effects, and more.
Specifically, the algorithm looks at metrics like hashtag and sound usage, video view counts, video downloads, and traffic to profile pages. When certain hashtags or sounds see a sudden boost in engagement and usage, it’s a sign that something is trending. TokTrend’s technology is able to parse all of this data in real-time to identify trends quickly.
But the algorithm isn’t the only piece of the puzzle. Once a potential trend is identified by the algorithm, it goes through a manual verification process by TokTrend’s team of experts. They analyze the trend to confirm it is rising in popularity and worth including in the app before it goes live.
This combination of cutting-edge technology and human insight allows TokTrend to deliver the most accurate, up-to-date view of what’s trending in the TikTok universe (2). Users can trust that any trending hashtag, sound, or challenge shown in the app has been thoroughly vetted and verified.
Advantages of Using TokTrend
One of the key advantages of using TokTrend is that it helps creators capitalize quickly on trends before they fade away. With TokTrend’s real-time tracking of trending sounds, effects, challenges, and more, creators can instantly see what’s rising in popularity and make videos using the viral elements while they are still hot. This allows creators to ride the wave of trends for greater visibility and engagement. Rather than trying to manually search through hashtags or view hundreds of videos to spot trends, TokTrend brings the most popular and fastest growing TikTok trends right to creators’ fingertips.
TokTrend also saves creators a tremendous amount of time in discovering trending content that can inspire video ideas. The app conveniently compiles the top trending songs, effects, challenges, captions, and more all in one place. Creators can browse through the trending elements and get inspired to make videos incorporating the sounds, effects, dances, etc that are proven to be grabbing attention. This provides an endless source of video ideas to capitalize on viral trends while they are peaking in popularity. Overall, TokTrend does the hard work of identifying rising trends so creators can spend less time searching and more time creating content optimized for the TikTok audience.
According to this article, “TokTrends empowers creators and brands to instantly align their content with trends that matter.” By leveraging TokTrend to capitalize on trends and get inspiration, creators can grow their audience and engagement on TikTok faster and more efficiently.
Other TikTok Trend Tracking Options
In addition to TokTrend, there are some other ways to track trends on TikTok:
TikTok has a built-in Trending tab that shows popular hashtags and sounds. Checking this tab regularly can help identify rising trends. However, the Trending tab only surfaces the most viral trends globally and does not allow for location-specific tracking like TokTrend.
The HypeAuditor app provides hashtag analytics for TikTok. You can search hashtags and view data like number of views, engagement rate, top creators, and audience demographics. This gives helpful insights, but does not have AI-powered trend forecasting abilities.
TikTok also offers basic analytics within video views – creators can see top hashtags and sounds used in their own videos. This can help determine which tags resonate most with your audience. But again, it is limited compared to a dedicated trend tracking app.
While these options provide some trend insights, TokTrend offers the most robust TikTok-specific tracking with predictive analytics, niche categories, geographic trends, competitor analysis, and expert tips.
How Brands Use TokTrend
TokTrend provides valuable insights for brands looking to engage with trends on TikTok. Brands can use TokTrend to track trending branded hashtags and identify which branded content is gaining traction. This helps brands understand what resonates with the TikTok community.
Brands can also monitor trending songs and soundbites to get inspiration for music and audio to incorporate into branded content and advertisements. By keeping up with the latest viral tracks, brands can create more relevant and engaging video ads.
In addition, TokTrend enables brands to discover trending TikTok challenges that they can tap into for their own marketing campaigns. Brands have leveraged popular TikTok challenges as an opportunity to engage audiences and promote products through a branded challenge. Using TokTrend to identify challenges with momentum can lead to branded challenge opportunities.
Overall, TokTrend gives brands valuable, real-time data on the latest TikTok trends most relevant to their products and target audience. This allows brands to capitalize on trends for their TikTok marketing and content strategy. Monitoring TokTrend is an easy way for brands to stay on top of what’s resonating in TikTok’s trending culture.
TokTrend Subscription Options
There are two versions of TokTrend available – a free version with limited features and a paid subscription that unlocks full access.
The free version of TokTrend allows you to track up to 5 TikTok trends per day. You can view basic analytics on those trends such as number of views, mentions, and growth rate. The free version is great for getting a taste of TokTrend’s capabilities.
For full access, TokTrend offers a paid subscription for $2.99/week or $19.99/year. The paid version unlocks the ability to track unlimited trends, view in-depth analytics, get custom alerts, download reports, and more. With a paid subscription, you can fully utilize TokTrend to stay on top of the latest viral trends on TikTok.
Many social media managers, influencers, and brands opt for the paid version of TokTrend. The unlimited tracking and advanced analytics provide the depth of insights needed for understanding TikTok trends and capitalizing on them in a timely manner.
Overall, the free version of TokTrend gives you a basic taste while the paid subscription offers the full suite of pro tools for analyzing TikTok trends.
Summary and Tips for Using TokTrend
TokTrend is an app that allows users to easily discover what content is trending on TikTok. Its main purpose is to track the latest viral sounds, hashtags, effects, and more on the platform so you can stay on top of trends and optimize your content accordingly.
Key features of TokTrend include real-time tracking of trending sounds, hashtags, effects, and more. It determines trends based on usage and growth across the TikTok platform. The app allows you to browse trending content as well as get notifications when new trends emerge.
Some of the main benefits of using TokTrend include:
- Knowing what is currently popular on TikTok so you can replicate trends and increase discoverability
- Finding trending sounds and hashtags to incorporate into your own content
- Getting inspiration from viral videos and effects
- Staying ahead of emerging trends and capitalizing on them early
Here are some tips on optimizing your use of TokTrend:
- Check the app daily to ensure you’re using the latest trending content
- Look for trends relevant to your brand or niche to incorporate authentically
- Add trending sounds and hashtags early, but not too late when they are oversaturated
- Aim to put your own creative spin on trends rather than copying directly
- Use trending effects and filters to increase visibility
- Track growth of emerging trends to identify ones taking off
With its real-time trend tracking features, TokTrend is a valuable tool for both creators and brands looking to optimize their TikTok strategy. By staying on top of the latest viral content, you can increase views, engagement, and reach on your TikTok posts.
