What is a TikTok URL Code?
A TikTok URL code is a custom link that users can set for their TikTok profile to make it easier to share and promote their account (Later.com, 2023). The default TikTok profile URL uses a random string of numbers and letters, but setting a custom URL allows users to choose a personalized username or handle for their profile.
The main purpose of setting a custom TikTok URL code is branding and discoverability. With a customized URL, it’s much simpler for users to share their profile and drive traffic back to their account. The custom URL is also more memorable and makes the profile seem more professional (Buffer, 2023).
Some key benefits of using a custom URL code on TikTok include:
- More brandable and recognizable profile link
- Easier to remember and share profile URL
- Can promote branded username as part of marketing strategy
- Looks more professional and creative than default URL
- Helps drive more profile views and follows
How to Find Your TikTok URL Code
Finding your personal TikTok URL code is easy to do in just a few simple steps:
1. Open the TikTok app on your mobile device and login to your account.
2. Tap on your profile icon in the bottom right corner.
3. On your profile page, tap on the “Edit profile” button.
4. Your unique TikTok URL code will be listed under your username. Simply copy or share this URL to get your personal link.
For example, a TikTok URL code might look something like this: https://www.tiktok.com/@username. The “@username” part is your unique identifier that others can search to find your profile and content.
You can also find your TikTok URL code by visiting your profile on the TikTok website and copying the URL from your browser address bar. Just make sure you are logged into the account you want the link for.
Knowing your specific TikTok URL code makes it easy to share your profile and direct people right to your page to see your videos.
Requirements for a TikTok URL Code
In order to add a clickable URL to your TikTok bio, there are a few requirements your account must meet:
Minimum followers needed
You need a minimum of 1,000 followers on your TikTok account before you can add a clickable link to your bio. This requirement was put in place by TikTok to prevent spam and ensure only established creators can utilize the URL feature. According to TikTok, “Creators with more followers have demonstrated their commitment to the platform and fostered engagement on their content” (Source).
Account standing requirements
Your TikTok account must be in good standing to add a URL. This means it should not have any Community Guidelines violations or be at risk of being banned. TikTok wants to make sure accounts linking out are acting appropriately on the platform.
Types of accounts eligible for URL
Only TikTok Pro and TikTok Business Accounts are able to add a clickable link to their bio. Personal TikTok accounts are not eligible even if they meet the minimum followers threshold. Upgrading to a Pro or Business account is free and easy to do in the account settings.
Customizing Your TikTok URL Code
You can customize your TikTok URL to make it more personal, brandable, and easy to remember. Here’s how to change your TikTok URL code:
To change your TikTok username and URL, tap on your profile icon in the bottom right and select “Edit profile”. From here you can enter a new desired username. Keep in mind your username can only contain letters, numbers, underscores and periods. Once you change your username, your URL will also change to reflect your new username.
When choosing a customized URL, aim for something short, memorable and brandable. Avoid random numbers or characters that are hard to remember. You can also tie your URL to your brand name or business for better discoverability.
Your TikTok username and URL code are linked but slightly different. Your username can only contain letters, numbers, underscores and periods. But your URL can contain additional characters like dashes and slashes. So while your username is displayed on your profile, your URL is used to direct people to your TikTok page.
According to TikTok’s Help Center, you can change your username once every 30 days. So choose wisely!
Tips for Your TikTok URL Code
When creating a custom URL for your TikTok profile, there are some best practices to follow:
Aim for a short, memorable URL that represents your brand or content. Incorporate keywords that relate to your niche to make it easy for new viewers to know what you’re about (Buffer). Avoid overly long or complex URLs that are hard to remember.
Make sure the custom URL is brand safe and appropriate for all audiences. Don’t include profanity, insensitive terms, or controversial phrases that could get you banned or limit your reach (OmegaTheme).
Avoid changing your URL frequently or using temporary URLs. Consistency makes it easier for viewers to find and remember your profile. Frequent changes will also break any existing links or shares.
Check URL availability before finalizing your custom link. Make sure no other major accounts are using the same URL to avoid confusion.
Use your real name or brand name in the URL when possible. This increases trust and helps verify your identity.
In most cases, a simple, clean URL is best. Avoid overly promotional or spammy sounding links.
Using Your TikTok URL Code
Once you have a customized TikTok URL, there are several ways to get the most out of it and promote it:
Ways to share your TikTok URL:
- Include it in your TikTok profile bio so it’s clickable for all of your followers.
- Share it directly in your captions on TikTok to drive traffic to your profile.
- Post it on other social media platforms like Instagram, Twitter, etc. to cross-promote.
Promoting your URL on other platforms:
Add your TikTok URL to your Instagram, Facebook, Twitter and other social media profiles. This makes it easy for followers on those platforms to find and follow you on TikTok as well. You can also include your TikTok URL in your email signatures, website bios, online résumés and more.[1]
Embedding TikTok URL in websites/profiles:
Many online platforms allow you to embed or link to your TikTok URL. For example, you can add your TikTok URL to your Linktree or include an embedded TikTok feed on your website to showcase your content.[2]
Mistakes to Avoid with Your URL Code
One common mistake people make is changing their URL code multiple times. Once you customize your URL, it’s best to stick with it. Constantly changing it will make it harder for viewers to find your profile and remember how to get back to it. According to an article on HubSpot, not sticking with your brand is one of the top mistakes TikTok marketers make [1].
It’s also easy to make simple typos when setting your custom URL, which can send viewers to the wrong account. Double check that you have entered the URL code correctly before saving it. A video from Chris Palmer covers common off-page SEO mistakes, including typos [2].
Finally, make sure to save your URL somewhere so you don’t forget what it is. You can’t look it up if you forget, so keeping it written down somewhere or stored securely online is wise.
Frequently Asked Questions
Here are some common questions and answers about TikTok URLs:
What is the difference between my TikTok username and URL?
Your TikTok username is the unique name you choose when you create your account, such as @katie. Your TikTok URL is the web address that links to your profile, such as https://www.tiktok.com/@katie.
Can I change my TikTok URL?
Yes, you can change your TikTok URL at any time as long as the new URL is not already taken by another user. To change your URL, go to your profile tab, tap Edit Profile, then tap the option to change your URL.
Does my TikTok URL need to match my username?
No, your TikTok URL does not need to match your username. You can customize your URL to be anything you want, as long as it’s available.
Can I have multiple TikTok accounts with different URLs?
Yes, you can create multiple TikTok accounts and give each one a unique customized URL.
How do I direct people to my TikTok URL?
You can share your TikTok URL directly, include it on your other social media profiles, or use it in any marketing materials. Your TikTok URL is public, so anyone can access your profile page by visiting it.
Additional Tips and Tricks
Here are some other useful tips related to customizing your TikTok URL code:
Use keywords in your URL to help people find your content more easily. For example, if you post dance videos, include “dance” or the style of dance in your URL. Just keep it short and simple (source: https://www.tiktok.com/@heyimgojo/video/7302555268741614850).
Take advantage of vanity URLs to promote your brand. Add your business name, username, or nickname to make your URL more recognizable (source: https://support.tiktok.com/en/log-in-troubleshoot/log-in/my-account-has-been-hacked).
Change your URL periodically to keep it fresh and relevant to your current content focus. But don’t change it too often or you’ll confuse your audience.
Use URL shorteners like bit.ly if you need to fit a long custom URL in a tight space like a profile bio. Just don’t over-shorten or it will look spammy.
Redirect your old TikTok URLs to your new URL so you don’t lose traffic. Use a service like linktr.ee to create redirects.
Check that your custom URL is easy to say and spell when spoken aloud. This helps with word of mouth promotion.
Test your URL on different devices and browsers to ensure it works properly everywhere before promoting it.
Recap and Key Takeaways
To summarize the main points, your TikTok URL code is an important way to customize your profile and make it more recognizable. It is the unique string of letters and numbers at the end of your TikTok profile URL that identifies your account. To find your TikTok URL code, open your profile and copy the code from the end of the URL. You can change your URL code up to twice in your TikTok account settings. When customizing your code, make sure to choose something short, simple, and relevant to you.
Having a customized TikTok URL code makes your profile more branded and professional. It also makes it easier for people to find and remember your profile. An optimized URL code can help build your following on TikTok. Some best practices are to incorporate your name, username, or niche into the code. Avoid random letters and numbers that are hard to remember.
If you need additional help with your TikTok URL code, you can find more tips and tricks in the TikTok Help Center at https://support.tiktok.com. Their guides cover everything from customizing your URL to resetting your code if needed. You can also search for tutorials from experienced TikTok creators for advice on optimizing your profile.