What Pinning a Post Means on TikTok
Pinning a post on TikTok means selecting a specific video to feature at the top of your TikTok profile page. When you pin a video, it will have a “Pinned” sticker on it to indicate to viewers that it is pinned in place at the top of your profile (https://magicbrief.com/post/what-does-pinned-mean-on-tiktok-learn-master-this-overlooked-feature).
Pinning a TikTok video keeps it as the first video that shows up on your profile, above your most recent videos. This makes the pinned video more visible and discoverable by your current followers and new visitors to your profile. It stays pinned in place indefinitely, unless you choose to unpin it or pin a different video.
Essentially, pinning gives your selected video premier positioning and extra exposure. You can use it to highlight your best, most engaging, or most representative content at the top of your channel.
Who Can Pin Posts on TikTok
Only the original creators of TikTok posts can pin their own videos or content to the top of their profile page. Followers or other users cannot pin someone else’s posts – the pinning capability is reserved for the original poster. As per Planoly.com, pinning is a privilege granted only to the content creator, not their audience.
This gives creators control over which of their posts are highlighted on their profile. It also prevents spam or abuse where random users could pin unwanted content to someone’s page. Pinning is intended as a curation feature for creators to showcase their best or most timely content.
How to Pin a Post on TikTok
Pinning a post on TikTok allows you to feature a video or post at the top of your profile so it’s the first thing viewers see when visiting your page. You can pin both your own videos or other users’ content.
To pin a post on the TikTok mobile app:
- Open the TikTok app and navigate to the video post you want to pin.
- Tap the Share icon (arrow pointing up) below the video.
- Select “Pin to your profile” from the share options.
- Confirm you want to pin the post.
The pinned video will now appear at the top of your profile with a pinned icon.
To unpin it, simply tap the three dots on the pinned post and select “Unpin from profile”.
On the TikTok website:
- Navigate to the video post you want to pin.
- Click the arrow icon below the video.
- Choose “Pin to profile”.
- Confirm pinning the post.
The pinned video will appear at the top of your profile. To unpin, click the three dots on the pinned post and select “Unpin from profile”.
See more on how to pin posts on TikTok’s support page.
Limits on Number of Pinned Posts
Currently, TikTok only allows users to pin up to 3 posts at a time. This limit of 3 pinned posts is the same whether you’re using TikTok on iOS or Android devices.
TikTok has not provided any official details on whether they plan to increase the limit in the future. However, some users speculate that TikTok may eventually allow more pinned posts as the platform continues to evolve. For now, the 3 pinned post restriction remains in place across TikTok.
It’s important to be strategic and selective when choosing which 3 posts to pin. Prioritize pinning your best, most engaging content that you want to be highly visible on your profile. The 3 pinned spots are valuable real estate, so use them for posts that can attract new followers and encourage profile visits.
While you can only pin up to 3 posts for now, you can change which posts are pinned at any time. So don’t worry about pinning content permanently. Switch up your pinned posts regularly to showcase a variety of content.
According to this article, TikTok may eventually increase the pin limit as the platform evolves, but for now users are restricted to pinning just 3 posts. The limit applies uniformly across iOS and Android without exceptions.
Ideal Types of Posts to Pin
There are certain types of posts that make ideal candidates for pinning on your TikTok profile. Here are some of the best post types to consider pinning:
Popular Posts with High Engagement
Pinning your posts that performed very well and got high engagement is a great way to show off your most viral and popular content. According to this Reddit discussion, pinning your top performing posts “represents your account” and showcases your best work.
Important Announcements
If you have any major announcements, news updates, contests, or other timely information you want to highlight, pinning these announcement posts ensures viewers see them right away.
Evergreen Content
Pinning “evergreen” content that holds up over time and doesn’t go out of date can help build an ongoing library of your top content right on your profile. This provides new visitors with a snapshot of your best and most useful content.
Pinning Posts to Grow Your Following
Pinning your best and most popular posts is an effective way to grow your TikTok following. By pinning a post, it will remain visible at the top of your profile, allowing new visitors immediate access to your top content. According to Reddit user u/SBMarketingCompany, pinning your viral videos can increase the chances of them continuing to gain views and engagement over time. This is because pinned posts get prime real estate on your profile, whereas normal posts will eventually get buried under newer content.
Pinning a popular post keeps it circulating among both new and existing followers. People who missed it the first time may see it pinned and watch it, share it, or follow you after viewing. The more widely a pinned post gets shared, the greater its chances of going viral, which can lead to a rapid growth in followers. Essentially, pinning multiplies the visibility and lifespan of your best content. Just be sure to only pin truly engaging posts that represent your brand well. Regularly refreshing your pinned posts with new breakout content will maximize your growth potential.
According to Planoly, pinning your top posts ensures any new visitors to your profile immediately see your most popular content first. This increases the likelihood of them clicking, engaging, and following you after viewing your pinned content. So pinning functions like a first impression for potential new followers.
Sources:
https://www.planoly.com/blog/pinned-tiktok-post
https://www.reddit.com/r/Tiktokhelp/comments/q3blhk/is_there_a_strategy_with_pinning_posts/
Analytics for Pinned Posts
One of the benefits of pinning a post on TikTok is being able to view detailed analytics for that specific piece of content. When you pin a post, you’ll be able to see analytics like number of views, likes, comments, and more.
TikTok provides creators with robust analytics for pinned posts. You can view real-time data on how each pinned video is performing. This allows you to see which types of content resonate best with your audience.
Some of the key metrics available for pinned posts include:
- Total views
- Total likes
- Total comments
- Shares
- Play time
- Traffic sources (For You Page, profile visits, etc)
Having access to these analytics can help creators optimize their content strategy. You can see which pinned posts attract the most engagement and plan future videos accordingly. The metrics also show how pinning affects overall performance.
Analytics provide valuable insight into how your audience interacts with pinned content. Make sure to regularly check the metrics for your pinned posts to inform your posting approach on TikTok.
Best Practices for Pinning
Pinning posts strategically is key to maximizing the benefits of pinning on TikTok. Here are some best practices to follow:
Pin consistently, don’t just set and forget. Regularly update your pinned posts to keep your profile fresh and engaging. According to sources, rotating pinned posts 1-2 times per week is ideal (Planoly).
Update pinned posts regularly with new content. Don’t let the same posts stay pinned for too long. Frequently pinning new content will entice visitors to keep checking your profile (Reddit).
Pin a variety of content types to showcase the range of videos on your profile. Consider pinning your best performing videos as well as videos that show who you are as a creator. A mix of content types keeps things interesting for visitors (TikTok).
Pinning vs. Promoting Posts
There are some key differences between pinning and promoting posts on TikTok:
Pinning a post keeps it pinned to the top of your profile indefinitely. Promoting pins a post for 7 days and has a limit of 2 promoted posts at once. Pinning is free, while promoting costs money and draws from your advertising balance.
Pinning is best used for your absolute best content that represents your account and that you want new visitors to see right away. Promoting can help give an extra boost to posts you think have high potential to go viral if more users see them.
In general, pin your top 3-5 evergreen pieces of content that show off what you do best. Use promoting more strategically on very shareable posts to give them a final push into the For You feeds of new users. Check analytics on promoted posts to see if they generate strong results and adjust your promoting strategy accordingly.
Using pinning and promoting together can be an effective way to keep your best content visible while also giving targeted promotion to your newest posts with high potential. Just don’t pin and promote the same posts, as that is generally overkill.
Summary
In this article, we learned that pinning a post on TikTok allows you to feature a video at the top of your profile. Only creators with a public account who have at least 10,000 followers can pin their videos. You are limited to pinning one post at a time. The ideal types of content to pin are your best and most engaging videos that showcase your brand and talents. Pinning a popular post can help you gain more followers and views. You can view analytics on your pinned videos to see their performance. Best practices for pinning include refreshing your pinned post regularly, pinning evergreen content, using eye-catching thumbnails, and leveraging trends strategically. Compared to promoting a post, pinning is free and gives your content prominent real estate at the top of your profile. Overall, pinning posts is a simple and effective way for TikTok creators to highlight their best content and grow their audience.
The key benefits of pinning posts on TikTok include increased visibility, more followers and engagement, showcasing your best content, driving traffic to your page, and boosting your brand and talents. Pinning provides a tool to feature your stand-out videos at the top of your profile for new and returning visitors. For TikTok creators wanting to grow their audience, pinning a popular and engaging post can be an impactful strategy.
