TikTok Pro is an enhanced version of TikTok that provides additional analytics features beyond the standard TikTok app. With a TikTok Pro account, users can gain more in-depth insights into their TikTok performance. In this article, we’ll provide an overview of TikTok Pro, including its key features, pricing, how to sign up, and whether it’s worth upgrading from a regular TikTok account.
Specifically, we’ll cover what exactly TikTok Pro is, the extra analytics you get with a Pro account, how much a Pro account costs, the steps to upgrade to a TikTok Pro account, how TikTok Pro compares to a free TikTok account, where TikTok Pro is available, the advanced analytics offered, and whether upgrading to TikTok Pro is beneficial for most users.
What is TikTok Pro?
TikTok Pro is a paid subscription service that was launched by TikTok in 2022. It is an upgraded version of the free TikTok app that provides users with additional analytics and promotional features.
With a TikTok Pro account, users gain access to professional tools and insights to help them grow and engage their audience on TikTok. Some of the key features include:
- Advanced analytics – Get more detailed analytics on your videos including traffic sources, audience demographics, follower growth etc.
- Brand partnerships – Get matched with brands looking to sponsor creators and collaborate on branded content campaigns.
- Creator promotion – Get additional promotion for your content across TikTok.
Essentially, TikTok Pro aims to provide creators, brands and businesses with a more professional presence on TikTok by offering the tools and services needed to maximize their reach and results. It is TikTok’s version of platforms like YouTube Studio or Creator Studio for professional creators. The subscription service is currently in beta testing and is exclusive for invitation-only.
TikTok Pro Features
Some of the key features of a TikTok Pro account include:
- Video downloads – With a Pro account, you can download your own videos in HD quality as well as the videos of other users that haven’t prohibited downloads. This makes it easy to repurpose content.
- HD video uploads – Pro accounts allow uploading videos in HD 1080p resolution compared to a maximum of 720p for regular accounts. This results in higher quality videos.
- Advanced analytics – Pro accounts provide weekly and monthly analytics reports on video views, profile visits, website clicks, follower demographics, top videos, etc. This data can inform content strategy.
- Live streaming – Pro users can live stream videos for up to 6 hours at once compared to 1 hour for free accounts.
- Custom thumbnails – Unique thumbnails can be set for videos instead of just using the first frame.
- Profile customization – Pro accounts get access to hex color values for changing profile theming options.
Overall, a TikTok Pro account provides more control over content quality and visibility into performance through robust analytics. These tools help content creators refine their strategy and output.
TikTok Pro Pricing
Unlike other social media platforms that offer premium accounts and services for a fee, TikTok Pro is currently free for all users. There are no monthly or yearly costs associated with upgrading to a Pro account on TikTok at this time.
TikTok introduced Pro accounts as a free alternative to Business accounts in early 2020. While Business accounts target brands and businesses, Pro accounts cater more towards creators, influencers, and users looking for additional analytics and functionality.
According to TikTok, the Pro service aims to provide users with “more ways to understand their channel analytics beyond video views”. However, the core TikTok experience remains free for all users.
It’s unclear if TikTok has plans to monetize Pro accounts in the future through paid subscriptions or features. But for now, upgrading to a TikTok Pro account will not cost users anything.
Signing Up for TikTok Pro
Signing up for a TikTok Pro account is a relatively straightforward process. According to Kubbco, to upgrade to a Pro account, users simply need to go to their profile page, tap the three-dot menu button in the top right corner, and select “Switch to Pro Account.” Users will then need to agree to TikTok’s terms of service to complete the upgrade.
Per TikTok’s policies, users must meet certain eligibility requirements to sign up for a Pro account. As outlined on TikTok’s support page, users must be at least 18 years old, have at least 10,000 authentic followers, and have at least 10,000 video views in the last 30 days. Accounts also must not have any violations or bans in order to qualify.
The sign-up process involves verifying your identity by providing a photo ID, such as a driver’s license or passport. TikTok reviews Pro account applications to ensure users meet the eligibility criteria. If approved, TikTok will upgrade the account to Pro status and unlock additional features.
In summary, upgrading to a TikTok Pro account requires meeting TikTok’s eligibility rules, submitting an application with ID verification, and receiving approval from TikTok. The process aims to ensure Pro accounts are given to legitimate and established creators on the platform.
TikTok Pro vs Free TikTok
There are some key differences between having a free TikTok account and upgrading to TikTok Pro. The main advantages of a TikTok Pro account include:[1]
- In-depth analytics – TikTok Pro provides more detailed analytics on video views, likes, comments, shares, audience demographics, traffic sources, and more. Free accounts get basic analytics.
- More profile customization – TikTok Pro lets you customize your profile category, add links, and verify your account.
- Longer videos – Videos can be up to 10 minutes long instead of 3 minutes for free accounts.
However, free TikTok accounts still have plenty of capabilities:[2]
- Posting videos and using all TikTok creative tools
- Gaining followers and views
- Using hashtags and trends
- Interacting with other accounts
Overall, TikTok Pro mainly adds more data analytics and account customizations for brands, creators, and businesses. Casual users can still be successful on the free version. But for marketers and content creators who want deeper insights, TikTok Pro provides expanded capabilities.
TikTok Pro Availability
Currently, TikTok Pro is only available in certain countries. As of 2023, TikTok Pro is accessible in the United States, United Kingdom, France, Germany, Spain, Italy, Turkey, Mexico, Brazil, Indonesia, and Japan [1]. TikTok has not provided a concrete timeline for expanding availability to other regions, but the company has indicated plans to increase access over time.
The limited launch allows TikTok to test demand and work out any issues before fully rolling out TikTok Pro globally. Given TikTok’s rapid growth worldwide, especially in developing markets, most analysts expect the Pro service to become widely available within 1-2 years.
Users in countries without access can request an invite to TikTok Pro through the app. However, currently invites are extremely limited. The best option is to wait for TikTok Pro to officially launch in your country.
TikTok Pro Analytics
One of the main benefits of upgrading to TikTok Pro is gaining access to more detailed analytics. With a Pro account, you can view precise metrics on your TikTok performance beyond what’s available in the standard TikTok analytics.
TikTok Pro provides analytics on traffic sources, so you can see how viewers are discovering your content. This includes breakdowns of views from the For You page, profile visits, shares, direct searches, mentions, and more (Source). Understanding your traffic sources allows you to optimize your content and targeting.
Other key TikTok Pro analytics include demographics data on your audience like age, gender, and location. You can also view watch time metrics to see your videos’ retention and see which posts are most engaging to viewers (Source). With these insights, you can fine-tune your content strategy and production.
Overall, the robust analytics available through a TikTok Pro account provide the details needed to make data-driven decisions about your TikTok presence. The metrics offer insights not available to regular users, giving TikTok Pro subscribers an advantage.
Is TikTok Pro Worth It for Creators?
TikTok Pro provides additional analytics and tools for creators looking to grow their audience and maximize their earnings on the platform. The key benefits of TikTok Pro for creators include:
Detailed analytics – TikTok Pro provides more in-depth metrics like play time, traffic sources, and audience demographics to help creators optimize their content strategy.
Copyright protections – With TikTok Pro, creators can more easily identify and manage any copyright infringements on their content.
Monetization tools – TikTok Pro makes it easier for creators to set up branded content campaigns and collaborate with brands. There are also more options for tipping and gifts.
For many creators, the additional analytics alone provided by TikTok Pro are extremely valuable for understanding their audience and fine-tuning content to maximize engagement and views. While TikTok Pro has a monthly cost, it can pay for itself many times over by helping creators grow faster on the platform.
Overall, TikTok Pro is likely worth the investment for creators once they reach a certain level of audience size and earning potential on TikTok. The precise tipping point will vary based on the individual creator’s goals and content strategy.
Conclusion
TikTok Pro is TikTok’s premium subscription service that unlocks a wider array of features for creators, brands, and businesses. Key benefits of TikTok Pro include access to in-depth analytics, the ability to directly upload videos longer than 10 minutes, more targeted advertising tools, verified account badges, and more.
The cost of TikTok Pro varies based on region and account type, but generally runs between $29-$89 per month for individual creator accounts. Brand/business accounts can access TikTok Pro features through an annual subscription ranging from a few hundred to a few thousand dollars per year.
Overall, TikTok Pro is most beneficial for creators, brands, or businesses who are fully invested in the platform as a key marketing, engagement, and monetization channel. Casual users likely won’t find enough value to justify the monthly costs. But for frequent TikTok posters who want more data, tools, and credibility, TikTok Pro unlocks more monetization opportunities and control over one’s presence on the platform.
