What is a TikTok Pro Account?
A TikTok pro account is an upgraded version of a standard personal TikTok account that provides creators with additional analytics, content, and account management features. While a personal account is free, users must apply to upgrade to a pro account.
The main differences between a standard personal account and a pro account are:
- Pro accounts provide more in-depth analytics, such as weekly and monthly views, follower growth, and top performing videos.
- Pro accounts have access to create branded content through TikTok’s Branded Mission feature.
- Pro accounts can live stream for up to 4 hours at once, while personal accounts are limited to 1 hour.
- Pro accounts have a verified badge on their profile.
Overall, a TikTok pro account enables creators to unlock more tools for creating content, connecting with brands, analyzing performance, and building their presence on TikTok.
Access to More Analytics
One of the main benefits of a TikTok Pro account is access to more detailed analytics. Pro accounts provide valuable insights into your followers and content performance that can help optimize your content strategy.
The TikTok analytics dashboard offers metrics on views, likes, comments, shares, audience demographics, top videos, posting times, traffic sources, and more (TikTok Creator Portal). Pro users can view 28 days of analytics, while regular users are limited to only 7 days. With a pro account, you gain a much deeper understanding of which types of content resonate best with your audience.
Third-party analytics tools like Countik also integrate with TikTok to provide additional data and easier reporting. These can track real-time performance, compare videos side-by-side, identify your top performing content, and more (Hootsuite).
Having access to robust analytics is invaluable for creators looking to grow their audience, fine-tune their content, and maximize engagement on TikTok.
Branded Content Options
One of the key benefits of a TikTok Pro account is the ability to create branded content through sponsorships and partnerships. With a Pro account, creators can add a “Branded content” label to videos that contain paid promotions or sponsored content. This allows transparency when working with brands by disclosing the nature of the relationship.
Having the branded content label opens up more sponsorship and partnership opportunities. Brands are eager to work with creators on TikTok since it allows them to tap into new audiences and leverage the platform’s unique storytelling formats. With a Pro account, creators have more options to monetize their content through branded collaborations. However, it’s important to follow TikTok’s branded content policies and properly disclose paid partnerships.
Overall, the branded content features that come with a TikTok Pro account give creators more control over sponsorships. This provides additional revenue streams while maintaining transparency with their audience.
More Posting and Live Streaming
One of the biggest benefits of a TikTok Pro account is the ability to post longer videos. While regular TikTok accounts are limited to videos up to 3 minutes long, TikTok Pro accounts can post videos up to 10 minutes long according to Proglobalbusinessolutions.com. This gives creators much more flexibility with video content and storytelling. They can create more in-depth tutorials, provide detailed explanations, or simply engage viewers for a longer period of time in each video.
TikTok Pro accounts also allow significantly longer live streams. Regular TikTok accounts max out at 4 hours for live streams. But with a Pro account, live streams can go all the way up to 6 hours according to Influencer Marketing Hub. This gives creators the ability to host marathon live streams for special events, interactive tutorials, Q&A sessions and more.
Verified Account Badge
One of the key benefits of upgrading to a TikTok Pro account is gaining access to a verified account badge displayed next to your username. This blue checkmark badge signals to viewers that TikTok has officially confirmed the identity of the account holder.
Having the verified badge gives your account more credibility and authority in the eyes of viewers. It shows you are an authentic and established presence on TikTok, rather than an impersonator or fake account. The checkmark makes your content seem more legitimate and trustworthy.
Verified status helps you stand out in search results and gives viewers confidence when interacting with your profile. According to TikTok’s Help Center, “A verified badge is the blue check mark symbol that appears next to a TikTok account’s username in search results and on the profile. If an account doesn’t have a verified badge, it means it hasn’t been verified by TikTok yet.”
Ad Revenue Opportunities
One of the biggest benefits of switching to a TikTok Pro account is gaining access to monetization features like the TikTok Creator Fund. The TikTok Creator Fund allows popular creators to earn money from the ads displayed on their videos. To be eligible, you must meet certain thresholds like having at least 10,000 authentic followers and 100,000 video views in the last 30 days. According to TikTok, the Creator Fund will distribute over $1 billion to creators over the next 3 years.
With a Pro account, you can also start earning revenue through brand partnerships and sponsorships. Brands are eager to partner with creators who have an engaged following and authentic content. Having the verified badge and expanded analytics of a Pro account makes you more appealing for potential brand partnerships. You’ll be able to negotiate sponsorship deals and integrate branded content seamlessly into your videos. As your following grows, brand deals can become a significant source of income.
Sources:
https://support.tiktok.com/en/business-and-creator
https://metricool.com/monetize-tiktok/
Expanded Profile Options
One benefit of upgrading to a TikTok Pro account is gaining access to expanded profile options compared to a standard TikTok account. Pro accounts allow users to customize their profile categories to better showcase their brand, interests, and expertise. Rather than just selecting one category like “Photography” or “Comedy”, Pro accounts can select multiple categories to provide a fuller profile overview.
Pro accounts also enable users to add links in their bio as well as contact information like an email address or phone number. This makes it easy for potential clients, business partners, or fans to get in touch and learn more about the account owner. Standard TikTok accounts don’t allow links or contact info to be added to bios. These expanded profile options help Pro accounts establish their professional brand and credentials on TikTok.
More Reach and Discovery
One of the key benefits of a TikTok Pro Account is the ability to access the suggest user feature which can help you reach new audiences organically. According to TikTok’s Help Center, “Suggest your account to others is an optional setting that gives you the option to suggest your account to other TikTok users who may be interested in your content.”
With a Pro Account, you can enable this feature which allows TikTok to suggest your profile to other users who have connections or accounts you follow in common. As noted in an article by Wired, TikTok suggests your profile “to people who have mutual connections with you” by default. This can significantly expand your reach and help you get discovered by new audiences with shared interests or connections.
According to a YouTube tutorial, the Suggest Account feature is only available to TikTok Pro accounts and not personal accounts. So upgrading unlocks increased discoverability and the ability to expand your audience organically through TikTok’s algorithm.
Priority Support
A major benefit of a TikTok Pro account is direct access to TikTok’s professional support team. According to TikTok’s Contact page, Pro accounts allow creators and businesses to contact TikTok for faster resolution of issues like technical problems, copyright claims, advertising questions, and account security concerns.
With a regular TikTok account, users have to rely on generic help articles and community forums for troubleshooting. But Pro accounts provide a direct line to qualified TikTok support agents who can quickly investigate issues and restore access or functionality when needed.
This priority support system enables Pro creators and brands to get problems resolved in a timely manner so they can continue creating and engaging their audiences. Direct assistance from TikTok helps minimize disruptions and maintain account growth.
Enhanced Credibility
One of the key benefits of a TikTok Pro account is that it signals professional creator status and builds authority and influence. The verified badge that comes with a Pro account shows viewers that an account has been authenticated by TikTok as a legitimate creator or brand (TikTok Newsroom). This badge can lend credibility and help content stand out in a crowded platform. Having a Pro account also demonstrates a commitment to creating quality content on TikTok. Since regular users cannot obtain the Pro account status, it communicates that the account owner is serious about the platform and content creation. This perceived authority and credibility can help Pro accounts build larger, more engaged audiences on TikTok.
