TikTok has become one of the most popular social media platforms, with over 1 billion monthly active users. People are searching for all kinds of things on TikTok – from funny videos and viral challenges to informative content and product reviews. Here are some of the top things people are searching for and viewing on TikTok:
Funny and Viral Videos
A huge part of TikTok’s appeal is funny and entertaining short videos. People search for and share funny skits, prank videos, pet videos, funny facial expressions, and more. TikTok’s “For You” page algorithm is very good at serving users viral and funny videos even without searching. But people still actively look for amusing content using keywords like “funny videos,” “try not to laugh,” “viral videos,” etc.
Dance Videos
Dance challenges and tutorials are insanely popular on TikTok. Short dance videos set to the latest music tracks get billions of views. Users search for dance challenges like the Renegade, Mamma Mia dance, or Savage challenge. They also look up dance tutorial videos to learn the latest viral dances and choreography. Popular searches include “dance tutorial,” “[dance name] tutorial,” “how to dance,” etc.
Life Hacks & DIY Videos
TikTok has proven to be a great source for useful life hacks and DIY tips. People search for short practical videos on fashion hacks, iPhone tricks, cooking shortcuts, craft projects, and more. Top searches include “TikTok hacks,” “TikTok DIY,” “household hacks,” “fashion tips,” “iPhone hacks,” “cooking hacks,” and so on.
Product Reviews
Product review and recommendation videos are flooding TikTok. Especially with TikTok’s integration with ecommerce. Users actively search for reviews of products like beauty items, tech gadgets, kitchen tools, pet products, and more. Top product review searches include “[product name] review”, “best [product type]”, “worth it or not”, etc.
Small Business Promotions
TikTok has also become a hotspot for small businesses and sellers to promote their products/services. Users search for their favorite small business accounts, products, and promo codes. Searches like “small business finds,” “[brand name],” “promo codes,” and “[product]” are common.
Recipe Videos
Cooking videos are a hit genre on TikTok. The short video format lends itself well to bite-sized recipe content. Users search for easy dinner recipes, dessert recipes, healthy meals, fancy latte recipes, and more. Top recipe searches include “easy dinner ideas,” “Starbucks drink dupes,” “healthy meals,” “cheap meals,” etc.
Study and Productivity Tips
TikTok isn’t just about entertainment and shopping. Many people use it to find study tips and productivity hacks. Students search for study motivation videos, exam prep tips, study with me’s, and more. Professionals look for work from home advice, productivity tips, organization hacks, and so on. Common searches are “study tips,” “study motivation,” “productivity hacks,” “wfh tips,” etc.
Makeup and Beauty Tutorials
Makeup and beauty content is thriving on TikTok. Users search for quick beauty hacks, makeup tutorials, skincare advice, hairstyle inspiration, and more. Popular searches include “makeup tutorial”, “skincare routine”, “hairstyle ideas”, “nail art designs”, and so on.
Financial Advice
Personal finance tips are gaining traction on TikTok. People search for videos on budgeting tricks, investing basics, side income ideas, taxes, and more. Top financial advice searches are “budget tips,” “investing for beginners,” “taxes 101,” “side hustles,” etc.
Travel Recommendations
Wanderlust is strong on TikTok. Travel vloggers promote exotic destinations and hacks. Users look for reviews and tips on vacation spots, flights, hotels, travel gear, and more. Popular travel searches include “[location] travel guide,” “cheap flights,” “best travel tips,” “packing hacks,” etc.
Gaming Content
Gaming is big on TikTok. Gamers search for funny gaming memes, pro gameplay clips, reviews of new games, gaming accessory recommendations, and more. Common gaming searches are “gaming memes,” “[game name] gameplay,” “gaming gear,” “gamer tips,” etc.
Outfit Ideas
Fashion is central to TikTok. Users search for outfit inspiration videos, clothing hauls, styling tips, fashion trends, and more. Top outfit searches include “outfit ideas”, “clothing haul”, “fashion trends”, “what to wear”, etc.
Song Recommendations
Music discovery happens a lot on TikTok. People look for new song recommendations, playlist ideas, rising artists, and music reviews. Popular music searches are “new music,” “viral songs,” “playlists,” “artist recommendations,” etc.
“How To” Tutorials
“How to” videos are everywhere on TikTok. Users search for tutorials on just about anything – how to cook, apply makeup, shoot videos, use iPhone features, do a dance move, and endless other topics. “How to” is one of the most common search terms.
Challenges
TikTok challenges go insanely viral. People look up popular challenges like the silhouette challenge, flip the switch challenge, wipe it down challenge, and more. Viral challenges get billions of views as users film their attempts.
Hashtag Searches
Users also commonly search hashtags on TikTok to find videos under specific niches. Top hashtag searches include #foodtiktok, #fashiontiktok, #StudyTok, #BookTok, #TravelTok, #DanceTok, and endless others. Browsing hashtags allows discovery of new content.
In summary, TikTok has become the go-to app for short-form entertaining, informative and useful videos. People search for everything from funny videos, dance challenges, life hacks, recipes, study tips, fashion inspiration, music, and more. The platform’s algorithm tailors the “For You” feed to user interests but search opens up more specific video discovery and viewing.
