TikTok allows users to search for content based on location. By searching for a specific city, country, or geographic tag, you can find TikTok videos that have been tagged with that location. This allows you to discover trending content and creators in different parts of the world.
Searching by City or Country Name
The easiest way to search TikTok by location is to type the name of a city or country directly into the search bar. For example, searching “Paris” or “France” will show you TikTok videos geotagged in Paris or France.
When you search for a location this way, TikTok will first show you top videos using the location hashtag. You may also see a tab for “Top” that features trending videos from that area.
Below this, there is usually a “Videos” tab showing recently posted content tagged with that location. The “Users” tab will display popular creators based in that city or country.
Using Location Hashtags
Another way to find location-specific content is by searching the location’s hashtag. For example, #Paris or #France. Using hashtags allows you to dive deeper into trending content from a specific place.
Searching #Paris will surface videos tagged specifically with that hashtag, which is often used by creators to reach a local audience. The same goes for a country hashtag like #Spain or #Australia.
Some smaller cities and towns also have their own dedicated hashtags used by local creators. Discovering these can help you connect with creators near you or in other communities.
Using Geo-Tags
In addition to hashtags, TikTok creators can tag their videos with location geo-tags. These geo-tags allow their content to surface when users search for that location.
For example, tagging a video #Paris allows it to appear in results for “Paris.” But tagging it with the Eiffel Tower geo-tag associates it with that specific landmark.
Searching for major landmarks and geo-tags is a good way to find videos shot at that location. The White House, Statue of Liberty, Golden Gate Bridge, and other landmarks have dedicated geo-tags creators use.
Finding Local and Nearby Content
TikTok’s “For You” feed shows content tailored to your interests. But the app also gives you tools to easily search for local videos and creators.
On your profile, tap the magnifying glass icon to open TikTok’s Discover page. Here you’ll see a “Nearby” tab showing popular videos and hashtags around your current location.
Tapping into this nearby content can help you find top creators and trending content in your city or region. It’s an easy way to connect with TikTok users close to you.
Connecting with Creators Around the World
Part of TikTok’s magic is how it lets you discover creators from all over the world. Using location tags and hashtags makes it easy to search for content from different countries and cities.
For example, searching #Seoul will show you popular videos and creators based in the South Korean capital. Or you can look up #MexicoCity to see what’s trending there.
Exploring geo-tagged content gives you a window into what’s popular in different locations. You might find dance trends, food recipes, comedy sketches, or other content unique to that area.
Using TikTok to connect with international creators can make the world feel a little bit smaller and friendlier.
Finding Trending Location Challenges
Location-based challenges often go viral on TikTok as users recreate them in their hometowns. Searching by city or country is a good way to discover these trends.
For example, searching “Rome” may surface the Roman Holiday challenge where creators style outfits inspired by Audrey Hepburn’s classic movie. Or “Paris” might show the Pont des Arts challenge featuring romantic poses on the bridge.
Exploring geo-tagged content lets you find fun location-specific challenges to try in your own videos. This helps you capitalize on trends and potentially reach new audiences.
Using Locations for Marketing and Promotions
Small businesses and creators can leverage locations on TikTok for promotions. Tagging your content with local hashtags and geo-tags makes it easy for nearby users to stumble upon your posts organically.
A clothing boutique in Austin, Texas might tag videos #Austin and the geo-tag for downtown Austin. This targets users already interested in that location.
Restaurants, tourist attractions, and other local businesses can adopt similar strategies to get their content in front of a geographically-relevant audience. Thinking about locations provides another creative avenue for marketing on TikTok.
Avoiding Location Bias and Stereotypes
While exploring content across regions can be eye-opening, be aware that using locations in search can surface demographic biases. Trending content often represents just a slice of the full local culture.
Additionally, take care not to stereotype or make assumptions about entire cities or countries based only on geo-tagged videos. Just like your own hometown, most places are diverse with complex identities that can’t be reduced to simple tropes.
Maintaining an open and respectful mindset as you use location tags will lead to more nuanced cross-cultural exchanges on TikTok.
Following General Best Practices
When searching TikTok locations, keep in mind standard social media safety:
- Be cautious about sharing personal information like your school, workplace, or home address in public location tags.
- Report any harassment targeted at you based on your location, ethnicity, or other factors.
- Avoid making hurtful jokes or spreading misinformation about different groups.
With awareness and empathy, exploring content across regions can be both fun and mind-expanding. TikTok’s location features let you feel more connected, but always keep your fellow users in mind.
