One of the cool features of TikTok is the ability to add a location tag to your videos. This allows viewers to see where the video was filmed. Adding a location to your TikTok videos can be beneficial in several ways:
How to add a location on TikTok
Adding a location to your TikTok videos is easy to do right in the TikTok app:
- After recording your video in the TikTok app, tap on the location icon in the top right corner. It looks like a pin drop on a map.
- This will open up a map interface. You can search for a specific location name or address, or tap and hold to drop a pin wherever you filmed the video.
- Tap on the name of the location that appears to confirm it.
- You’ll see the location tag added to your video. The location name will appear overlaid on your video.
That’s all there is to adding a location on TikTok! It’s a very quick and simple process.
Benefits of adding a location
There are a few key reasons why adding a location to your TikTok videos can be beneficial:
Increase exposure and engagement
Adding a location makes your video more discoverable by people looking at content filmed in that area. For example, someone browsing TikTok videos taken in Los Angeles is more likely to come across your video tagged with a Los Angeles location. This can help you reach a more targeted local audience.
Viewers are also more likely to engage with videos shot in familiar locations they know. Seeing their hometown tagged in a video makes it more relatable.
Build your brand
Consistently using location tags is a great way to associate your brand or personal profile with a certain place. If you film all your content in the same city, your followers will quickly identify you with that location.
This is especially impactful if you represent a local business. Tagging your business location helps reinforce where customers can find you.
Show off travel destinations
For travel vloggers or influencers, location tagging is a must. Viewers love seeing where in the world you are exploring. And using cool destination tags will appeal to followers planning their own trips.
Even just traveling to a new part of your own city can pique viewer interest when you add an intriguing local spot as your video location.
Location tagging best practices
To get the most out of adding locations to your TikTok videos, keep these tips in mind:
- Be specific. Tag the actual business, park, or street corner – not just the general city.
- Double check accuracy. Make sure the location you’re tagging is right where you filmed.
- Tag multiple if needed. You can tag a broader city/state location plus the specific spot.
- Reinforce in captions. Mention the location again in your caption or overlays.
- Utilize hashtags. Include relevant geotags like #NYC, #California, etc.
Location tagging on private accounts
If your TikTok account is set to private, location tagging works a bit differently. The location will not appear publicly on your videos.
However, the location data is still embedded in your videos. If you switch your account to public in the future, past locations will then become visible.
You can tag locations on private videos for your own organizational system. But the locations won’t be searchable or contribute to local discovery unless your account is public.
Turning off location tagging
If you decide you don’t want locations appearing on your videos, you can easily toggle this feature off:
- Go to your profile page and tap the 3-dot menu icon in the top right corner.
- Select “Settings and privacy.”
- Go to the “Privacy” section.
- Toggle off “Location tag in videos.”
With location tagging disabled, your existing video locations will disappear. And you won’t have the option to add any new locations when posting videos.
You can re-enable location tagging any time in your privacy settings to start adding locations again.
Removing a tagged location
You can also remove a specific tagged location from an individual video:
- Tap on the video you want to edit.
- Tap the pencil “Edit” icon.
- Tap the location tag overlay on your video.
- Hit the trash can icon to delete the location.
- Save your changes.
The location will be permanently removed from that one video. This is handy if you tagged the wrong place by accident.
Location tagging considerations
While location tagging has many benefits, there are a couple things to keep in mind:
- Privacy. Don’t reveal your home address or tag locations you want to keep private.
- Permission. Be respectful when filming identifiable businesses and get permission if needed.
- Safety. Avoid tagging remote locations if you’re by yourself.
As long as you use good judgment, location tagging can be a fun way to engage your audience and enhance your TikTok presence!
