Posting multiple videos at once on TikTok can be an effective strategy to increase views and engagement. However, it’s important to be strategic about timing and promotion to maximize the impact of each video. This article will explore the pros and cons, ideal timing, cross-promotion tactics, analytics, case studies, best practices, and more to help determine the smartest approach to posting multiple TikToks at the same time.
Pros of Posting Multiple TikToks
One of the main benefits of posting multiple TikTok videos in a short timeframe is the potential for increased visibility and reach. According to a Reddit thread, TikTok actually gives preferential treatment to accounts that post frequently throughout the day (Source). By posting multiple videos, you give the TikTok algorithm more opportunities to push your content out to a wider audience.
Additionally, some TikTok experts recommend posting videos back-to-back to maximize exposure. As explained on Quora, “Posting tiktok videos multiple times on platform helps them to get more reach and eventually, they get more followers as their reach increases” (Source). More videos means more chances for viewers to discover your profile and content.
In summary, posting multiple TikToks in quick succession can boost visibility in the algorithm and provide more opportunities to gain new followers. Focusing on high-quality, engaging content will help each video reach its full potential.
Cons of Posting Multiple TikToks
While there are benefits to posting multiple TikTok videos in a short timeframe, there are also some potential downsides to consider:
Can split audience attention – Posting multiple videos at once means you are dividing your audience’s attention across those videos. Each video is less likely to go viral or get high view counts when viewers have multiple options to watch.
According to redditor u/Zephyringo, “You don’t want to split the audience too much by uploading too many at once. I’d say stick to 1-3 vids every 2-3 hours.”[1]
Overwhelming followers – Posting too frequently can overwhelm your followers, especially if you are posting similar content. Space out your posts so viewers have time to watch and engage.
Ideal Timing Between Posts
When posting multiple TikTok videos, it’s important to space them out over time rather than posting them all at once. According to research by Influencer Marketing Hub, the ideal time between TikTok posts is 2-3 hours [1]. This allows each video time to get engagement without competing against itself.
Posting multiple videos back-to-back can lead to lower visibility, as the TikTok algorithm may identify them as duplicate content. Spacing videos 2-3 hours apart ensures each has time to be discovered by viewers in the For You feed [2].
It’s also recommended not to post more than 2-3 videos per day maximum. Posting too frequently could be perceived as spammy. Aim to space out videos across the best times throughout the day and week.
Maximizing Each Video
When posting multiple TikTok videos at once, it’s important to make each video stand out with unique, tailored content. Here are some tips:
- Customize the visuals for each video – use different clips, graphics, effects, etc. This will make them visually distinct. As noted by Buffer, editing and enhancement functions like trimming can help refine each video’s focus.
- Vary the tone and style of each video to match the specific content. For example, make one video funny and another more serious or informational.
- Tailor the on-screen text, captions, sounds, hashtags, etc. to reinforce the unique angle of each video. As Social Colorado recommends, simplicity and clarity are key.
- Highlight different features, tips, or aspects of one broader topic across multiple videos. Each video can provide value while covering complementary ground.
Avoid repetitive or overlapping content. Maximize the impact of each video by making their purposes and styles clearly distinct, aligned with Clipchamp’s tips on video quality.
Cross-Promoting Videos
Cross-promoting your videos is a great way to maximize views and engagement when posting multiple TikToks at once. You can promote your other recent videos within each new TikTok using captions, links, and hashtags.
In the caption of each video, you can mention that you have multiple new TikToks and encourage people to check them out. For example, you could say “I just posted 2 new TikToks! Watch both and let me know which one you like better.” You can also include a direct link to your other new video in the caption using TikTok’s link feature.
Additionally, make sure to use the same relevant hashtags across both videos. This connects them topically and makes it easy for viewers interested in one video to discover your other recent TikTok. You can even add a unique hashtag like #nameDoubleTikTokPost to brand the dual video release.
By cross-promoting strategically with captions, links, and hashtags, you can maximize the exposure and engagement when posting multiple TikToks at the same time. Drive traffic between both pieces of content and give viewers more incentive to interact.
Analytics and Optimization
When posting multiple TikTok videos at once, it’s important to use analytics to track the performance of each individual video. TikTok provides creators with analytics tools to gain insights into how their videos are performing. According to Hootsuite, TikTok analytics allow you to see metrics like views, comments, shares, followers gained, and more for each video.
The TikTok Creator Portal recommends posting different types of videos with different sounds as an experiment, and using analytics to see which perform best. This can help determine the optimal strategy for posting multiple videos. Analytics provide the data to optimize your approach over time.
By closely tracking analytics for each video, creators can learn which types of content resonate most with their audience. They can then tailor future posts to maximize engagement. Regularly checking TikTok analytics for insights into multiple videos allows for an agile, data-driven posting strategy.
Case Studies
There are several examples of creators finding success by posting multiple TikTok videos in a short time frame:
According to one Reddit user, they have over 940K likes and 11.3K followers by posting 2-3 videos daily, spaced 2-4 hours apart (source). They recommend not posting them back-to-back to avoid flooding followers’ feeds.
TikTok creator @charlidamelio frequently posts multiple dance videos in one day, which has helped her gain over 142 million followers. She staggers the posts throughout the day rather than all at once.
@khaby.lame has leveraged posting up to 5 short comedy videos per day to gain over 142 million followers. He posts consistently throughout the day to maximize views.
While posting several videos close together can work, these creators are strategic about timing to optimize reach. Staggering posts allows each video time to shine.
Best Practices
Based on the research, here are some best practices for posting multiple TikToks:
- Aim to post 1-2 quality videos per day maximum. Posting more than this can lead to oversaturation.
- Wait at least 2-3 hours between posting videos to space them out. Posting back-to-back can make it hard for any single video to gain traction (Source: Reddit).
- Vary the types of videos you post – don’t just duplicate the same style or format. This keeps your content diverse and interesting.
- Cross-promote between videos by linking to your other recent TikToks in captions or comments.
- Analyze performance data to see which posting times and formats work best for your audience.
- Use relevant hashtags and captions to connect your videos into themes or series.
- Make sure each video stands alone as an interesting piece of content.
Following these tips can help maximize the impact of posting multiple TikToks. Focus on quality over quantity, and strategically link videos together to grow your audience.
Conclusion
Prioritize quality over quantity when posting multiple TikTok videos. While increasing output can help reach more users, it risks diluting engagement if the content is not sufficiently captivating or unique. Carefully consider your goals and resources.
Schedule videos thoughtfully to maximize viewership of each one. Promote your videos across platforms to leverage your audience. Continuously refine based on performance data. But above all, focus on creating high-value, creative videos that connect with viewers.
With strategic planning and compelling content, posting multiple TikToks can be an effective approach for growing your audience and channel. Just be sure to keep your followers’ experience front of mind.
