A good username is critical for building your brand and presence on TikTok. Your username is the first thing people notice when visiting your profile, and it can determine whether they choose to follow you or engage with your content. According to this Daily Dot article, “If you are seeking TikTok fame, however, your username is massively important. You have to consider how people will find you, and what they will remember.”
An effective username makes you more discoverable on TikTok. It should be unique, memorable, and communicate your brand identity. As explained by Sociality, “Ensuring your brand is easily recognizable, so you can attract new followers and reinforce your identity with existing ones, is crucial.” The right username also optimizes your presence in TikTok search. When people search for relevant terms and niches, you want your profile to appear. Overall, putting thought into your TikTok username is an important starting point for establishing yourself and growing an audience.
Brainstorm Username Ideas
When creating a username for TikTok, it’s helpful to brainstorm different categories of ideas that align with your brand or interests. Some common username types include:
- Funny usernames like puns or sarcasm (e.g. @dadjokeking or @notimpressed)
- Creative usernames using alliteration, rhymes, or descriptive words (e.g. @paintsplatters or @catwhisperer)
- Usernames related to your niche or content focus like gaming, cooking, or fashion (e.g. @gamergirl or @bakesandcakes)
- Names with your actual first or last name included (e.g. @johnsonfam or @sarahrocks)
- Descriptive adjectives or attributes about your personality (e.g. @artsystyle or @classclown)
You can also take inspiration from trending topics, viral challenges, pop culture, or current events when thinking of username ideas. Just make sure whatever name you choose is catchy, easy to remember, and represents your brand identity on TikTok.
Matching Usernames to Your Brand
Picking a TikTok username that aligns with your brand identity or niche is key for growing your audience and standing out. Here are some tips:
Use your brand name or a variation of it in your username. This helps establish brand recognition and makes it easy for existing customers to find you. For example, adidas could use @adidas or @adidastok. [1]
Incorporate important keywords related to your niche. This helps you come up in searches for those keywords. A makeup artist could include “makeup” or “mua” in their handle. [2]
Add numbers if your first choice is taken. Try yourbrandname123 or yourbrandname.official if the original is not available.
Use the same username across platforms for consistency. Pick a name you can use on Instagram, Twitter, etc. as well.
Avoid obscure abbreviations or inside jokes. Choose something obvious to expand your reach.
Check for username availability and alternate spellings. Capitalization and underscores can also set you apart.
Test some options with polls or contests to see what resonates with your audience.
Keep it short and memorable. Accounts with concise usernames often gain more followers.
In the end, choose a username consistent with your brand that makes it easy for fans to find you on TikTok.
[1] https://www.adobe.com/express/learn/blog/tiktok-username-ideas
[2] https://blog.hootsuite.com/tiktok-username-ideas/
Username Ideas for Different Niches
Your TikTok username should reflect the niche or content you plan on creating. Here are some username idea examples for popular niches:
Comedy: @laughs4life, @humorhub, @comedycentral, @joketeller, @funnyclips
Dance: @dancemoves, @hiphopdance, @balletbeauty, @tapdancingqueen, @dancecrew
Beauty: @beautyguruu, @makeupmagician, @hairstylingpro, @nailartwizard, @skinCAREexpert
Food: @tastyrecipes, @foodieadventures, @cookingtips, @kitchenhacks, @easyveggierecipes
Fashion: @styleinspo, @ootdfashion, @runwayready, @modellooks, @streetstyleluxe
Fitness: @homeworkouts, @yogalife, @fitnessjourney, @weightlossmotivation, @athomeexercises
Gaming: @gamergirl, @letsplay, @twitchstreamer, @esportsnews, @gamingclips
Pick a username relevant to your niche so fans know what to expect from your content right away.
Creative Username Formats
When creating a TikTok username, you can get creative with the structure beyond just using a single word or phrase. Some unique formats to try include:
- Repeating letters – Adding extra letters to words like hellllooo or heyyy is a quirky way to make your username unique.
- Hyphens – Join two words together with a hyphen like dancing-queen or book-nerd.
- Parentheses – Wrap a word or phrase in parentheses for a subtle creative touch like (sunshine) or (laughs-a-lot).
- Underscores – Using underscores in place of spaces like coffee_mama or dancing_machine.
- Numbers – Throwing numbers into your username like lucky13 or jessica90s.
- Emojis – Adding relevant emojis like 📚bookworm📚 or ✨sparkles✨ to add visual flair.
Getting creative with parentheses, hyphens, underscores, letter repetition, numbers, and emojis allows you to put a unique spin on your username. Just be sure not to overcomplicate it to the point it’s hard to read or remember.
Username Length and Optimization
When creating a TikTok username, it’s important to consider the ideal length for maximum visibility and engagement. According to Adobe, the username character limit on TikTok is 24 characters [1]. While you can use up to 24 characters, the ideal TikTok username length is between 10-15 characters. Usernames in this length range tend to get more views and engagement.
Shorter usernames under 10 characters may not provide enough branding and personality. Longer usernames over 15 characters can get cut off on some interfaces. Additionally, lengthy usernames are harder to remember and type out.
Finding the username length sweet spot around 12 characters tends to optimize for visibility. Aim for a username that’s short, memorable, and representative of your brand [2].
Check Username Availability
One of the most important steps when choosing a TikTok username is to make sure the name you want is available. Here are some tips for checking username availability:
Use an online TikTok username checker tool like BrandSnag (https://brandsnag.com/tiktok-username-checker), MediaMister (https://www.mediamister.com/tiktok-username-checker), or HandleMonitor (https://handlemonitor.com/tiktok-handle-checker.php). These tools allow you to instantly check if a username is taken.
Try registering the username on TikTok directly. This is the only way to definitively know if a name is available. However, it takes longer than using a third-party tool.
Check for typosquatting or subtle spelling differences. A taken name like @username may have versions like @usernaame available.
Recheck availability regularly, especially for common names. Availability can change quickly as users join and leave the platform.
Consider 4-6 letter names without numbers/special characters, as these tend to get taken fastest.
Brainstorm multiple options in case your top choice isn’t available. Be flexible and get creative with variations.
Customizing Your Profile
Once you have a great username for TikTok, the next step is customizing your profile to match your brand. Here are some tips for optimizing your TikTok profile:
Choose an eye-catching profile photo that represents you or your brand. Make sure it’s high quality and shows your face clearly. You can also use logos or product photos. According to The Leap, your profile photo is one of the most important elements for optimizing your profile.
Craft an engaging biography in your bio section that describes what you do. Keep it short, clear and compelling. List any important hashtags you want associated with your brand. Refer to the bio tips from Ampfluence for maximizing this space.
Link to your other social media profiles and website so fans can follow you elsewhere. Make sure to use high-quality icons for the links.
Add customized stickers, filters and effects that match your brand persona and content style. This helps reinforce your image.
Set up your notifications so you can closely monitor comments and messages. Be proactive in engaging with your followers.
Consider using TikTok’s analytics to assess what’s working well and how you can improve your profile even further. Track growth, views and engagement.
Promoting Your New Username
Once you’ve created your new TikTok username, it’s time to start promoting it and getting more visibility. Here are some strategies for promoting a new TikTok username:
Make an announcement video introducing your new username. Let your existing followers know that you have a new handle they can follow. This is important so you don’t lose existing followers in the transition.
Use relevant hashtags in your videos to help people find your content when searching certain topics. Good hashtags to try when establishing a new account include #fyp #newaccount #newcreator
Engage with other accounts through likes, comments and duets. This increases your reach and helps TikTok’s algorithm recommend your account.
Consider running paid TikTok ads to gain more followers quickly. You can promote individual posts or your TikTok profile in general. According to TikTok’s own guide, this can be set up in just 3 minutes (source).
Analyze your TikTok analytics to see which videos are performing best. Promote these high performing videos to gain more views.
Encourage people to follow your new account on other social platforms like Instagram or Twitter. Cross-promoting can help transfer an existing audience.
Be patient and consistent in posting quality content. Gaining followers organically takes time. Stay engaged with your new community.
Conclusions
In summary, choosing the right TikTok username is an important part of establishing your brand and connecting with your audience. A creative, memorable username will help you stand out and make a strong first impression. Key tips for picking a good TikTok username include:
– Use your real name or a version of it if you want to build your personal brand. Mix and match first and last names or add numbers/symbols for variations.
– Choose a username related to your niche or content focus if you want to highlight what your account is about. Include relevant keywords or creative variations of your niche.
– Opt for puns, alliterations and wordplay if you want a fun, quirky username that’s easy to remember.
– Keep it short and simple. Usernames with 1-2 words or less than 15 characters tend to perform best.
– Check username availability to ensure your name isn’t already taken. Get creative with spelling and hyphens if needed.
– Customize your profile with bio, photo and links to reinforce your brand after picking a username.
– Promote your account consistently and make great content to gain followers who associate your unique username with you.
Picking the right TikTok username takes some thought but pays off in the long run. A creative, memorable name will help you make a strong first impression and build your brand identity on TikTok.
