TikTok has skyrocketed in popularity over the last few years, becoming one of the most widely used social media platforms globally. As of January 2023, TikTok had over 1.9 billion monthly active users worldwide, with over 130 million users in the United States alone [1]. The app’s addictive short-form video format has proven incredibly successful, with TikTok being downloaded over 2 billion times from app stores as of 2022 [2].
For content creators and brands using TikTok, having access to analytics can provide invaluable insights. TikTok analytics allow users to track important metrics like views, likes, comments, followers, and more. Analyzing this data can help creators improve their content strategy, identify high-performing videos, and better understand their audience. However, TikTok’s built-in analytics platform offers limited functionality.
That’s where third-party TikTok analytics apps come in. This article will provide an overview of some of the top analytics apps for TikTok, examining their key features and benefits for users looking to get more in-depth data on their TikTok performance.
Built-in TikTok Analytics
TikTok provides some basic analytics within the app itself. Creators can view metrics like total views, likes, comments, shares, followers gained, and watch time for each video. TikTok also shows more detailed analytics for each video such as traffic sources, top devices, audience demographics, and highlights. While the built-in analytics offer helpful high-level metrics, there are some limitations.
One major disadvantage of TikTok’s built-in analytics is the lack of historical data. Metrics only go back 7-14 days, making it difficult to spot long-term trends. There is also no ability to export raw data for further analysis. Key metrics like engagement rate are not provided. And demographic data is limited compared to other platforms. While the in-app analytics are handy for a quick snapshot, creators will likely need to use third-party tools for more robust analytics.
Third-Party Analytics Apps
While TikTok offers built-in analytics, many users find value in third-party analytics apps that provide more in-depth data and additional metrics. These apps can give content creators, brands, and marketers a deeper understanding of their audience and performance on TikTok.
Some of the top third-party TikTok analytics platforms include:
SocialBook
SocialBook is an all-in-one social media management platform with robust analytics. It provides engagement metrics, audience demographics, content analysis, competitor benchmarking, and more for TikTok profiles and campaigns. Users praise SocialBook for its depth of data and easy-to-use interface (Keyhole).
HypeAuditor
HypeAuditor offers AI-powered Instagram and TikTok analytics focused on influencer marketing. It analyzes follower quality, engagement metrics, audience demographics, fraudulent activity, and campaign performance. The platform helps brands identify the right influencers and optimize collaborations (Brand24).
Influencer Marketing Hub
Influencer Marketing Hub provides an end-to-end influencer marketing solution, including TikTok analytics and tracking. Key features include audience demographics, content analysis, engagement metrics, competitor benchmarking, campaign management, and more. The platform aims to optimize influencer partnerships and branding on TikTok.
SocialBook
SocialBook is a third-party influencer marketing platform that offers TikTok analytics features to help brands and creators maximize their reach on the platform. Some key features include:
- Video and audience analysis – Track video views, likes, comments, shares, audience demographics, top posting times, and more.
- Competitor benchmarking – Compare your TikTok account’s performance against competitors.
- Influencer discovery – Discover potential influencer partners based on audience and content analysis.
- Campaign management – Manage and track influencer marketing campaigns from start to finish.
SocialBook offers a free version with limited analytics. Paid plans start at $99 per month for the Starter plan. More expensive Plus and Enterprise plans unlock additional features and custom reporting.
Pros of SocialBook include powerful analytics, the ability to connect multiple social media accounts, and useful campaign management features. Downsides are the service may be too robust for some small businesses just starting out on TikTok. The free plan’s capabilities are also limited.
HypeAuditor
HypeAuditor is an influencer and social media analytics platform that offers detailed analytics for TikTok accounts (https://hypeauditor.com/reports/tiktok/). Some of the key features for TikTok analytics include:
Overview of Key Features:
– Real-time analytics on audience demographics like age, gender, and geography (https://hypeauditor.com/reports/)
– Tracking growth trends and metrics like followers gained/lost and content engagement
– Estimating illegal promotion and fraud, like fake followers
– Competitor benchmarking
– In-depth profile audits and classification (https://hypeauditor.com/free-tools/tiktok-audit/)
Pricing Options:
– Free subscription for basic stats
– Pro plans starting at $29/month for more advanced analytics
– Customized enterprise plans
Pros:
– Provides more detailed analytics than TikTok’s built-in tools
– Identifies potential fraud and fake engagement
– Competitive benchmarking features
Cons:
– Can get expensive for larger accounts needing advanced analytics
– Doesn’t include real-time notifications or post scheduling
– Limited support for analytics on non-TikTok platforms
Influencer Marketing Hub
Influencer Marketing Hub provides a robust TikTok analytics tool as part of their broader influencer marketing platform. Some of the key features include:
- Detailed audience demographics – Analyze the gender, age, geo location and devices used by your followers.
- Content analysis – Get insights into your best performing content types, captions and hashtags.
- Campaign reporting – Track engagement and conversions for your TikTok campaigns.
- Competitor benchmarking – See how you compare to competitors on engagement and growth.
Influencer Marketing Hub offers several pricing tiers starting at $29/month for the Basic plan. The Pro plan at $99/month includes more features like unlimited users and accounts. Key pros are the depth of analytics and the ability to integrate Instagram and YouTube data.
Potential drawbacks are the interface is not as user friendly as some competitor tools. The platform also focuses heavily on influencer marketing, so may have more features than a casual user needs.
Other Notable Options
In addition to the top analytics apps mentioned above, there are other notable options for analyzing TikTok data and metrics:
Popsters is an AI-powered analytics platform that provides demographic data, audience insights, competitor analysis, and content optimization suggestions for TikTok. It offers a free plan with basic analytics or paid subscriptions for more advanced features.
Iconosquare is a social media management platform with built-in analytics for Instagram, Facebook, and TikTok. It provides audience insights, performance tracking, and competitive benchmarking. Iconosquare has a free plan for individuals as well as paid options.
TrendTok is a TikTok analytics app that delivers real-time data on views, likes, comments, followers, hashtags, and more. It has a free version with basic metrics and paid premium plans with additional analytics features.
Other apps like Social Insider, SocialPilot, and Later also offer some level of TikTok analytics along with their broader social media management capabilities.
While not as fully-featured as leading analytics platforms, these additional options provide useful TikTok data and can meet the needs of different users based on their goals and budget.
Key Analytics Metrics
Some of the most important metrics to track on TikTok are engagement, followers, views, and more. Understanding these key analytics can help optimize content and improve overall performance.
Engagement metrics like likes, comments, shares, and more indicate how well your content resonates with viewers. A higher engagement rate signals that your content successfully captures audience attention. Analyzing top-performing videos can reveal effective strategies to implement across accounts.
Follower count matters, but the follower growth rate and follower demographics also provide useful insights. Sudden growth or decline in followers could reflect changing interests or indicate problems needing addressed. The gender, age, and location of followers helps tailor content accordingly.
View count shows overall reach, but average percentage viewed indicates how engaging the content is. Short videos tend to have higher average views. Watching this metric over time reveals preferences for video length.
Other notable metrics include duet and stitch rate, which demonstrate content that inspires audience participation. Hashtag performance is also valuable for optimizing discoverability. Frequently checking TikTok analytics helps creators shape an effective, audience-focused strategy.
For more information, see these sources:
8 TikTok Metrics Marketers Need to Know
TikTok Metrics 101: A Beginner’s Guide
Tips for Using TikTok Analytics
As creators gather insights from TikTok analytics, there are some tips to keep in mind to optimize their analytics usage:
Focus on metrics like user retention, comments, and shares rather than just views or follower count. This gives a better sense of audience engagement (Buffer, 2022).
Pay attention to when your viewers drop off in videos to make edits and improvements accordingly (Hootsuite, 2022).
Analyze hashtag performance to find which ones drive the most relevant reach for your brand (TikTok, 2022).
Study audience demographics like age, gender, and location to gain insights into who engages most with your content.
Track performance over time, as one-off views don’t indicate a trend or sustained momentum.
Set benchmarks and goals for metrics like views or followers so you can measure progress.
Some common mistakes to avoid include obsessing over follower count, neglecting older posts, and not optimizing based on insights. Regularly monitoring analytics and making data-driven decisions is key.
Conclusion
In summary, TikTok provides some built-in analytics but they are fairly limited compared to third-party analytics apps. Apps like SocialBook, HypeAuditor, and Influencer Marketing Hub offer more robust analytics and insight into your TikTok performance and audience.
For most TikTok creators and marketers, using a combination of the built-in analytics and a third-party app is recommended to get a full picture. SocialBook is a top choice for an all-in-one analytics platform while HypeAuditor excels at influencer marketing analytics. Focus on key metrics like views, likes, comments, shares, audience demographics and more to optimize your content.
Analytics are crucial but remember not to get too caught up in the numbers. Stay creative, test new content formats, and focus on engaging your loyal followers. With the right mix of analytics and creativity, you can build an authentic brand and thriving community on TikTok.
