TikTok has exploded in popularity in recent years. As of September 2022, TikTok had over 1 billion monthly active users globally, making it one of the most widely used social media platforms in the world (Source). In June 2021 alone, TikTok saw 15.06 million daily active users – a huge number that highlights just how addictive scrolling through short videos can be.
TikTok Posting Limits
There is no definitive hard limit on the number of TikTok videos you can post per day according to TikTok’s guidelines. However, TikTok does have algorithms in place that can throttle your reach if you post too much. According to Reddit users, TikTok recommends posting only 2-3 videos per day for optimal performance [1]. Posting more than that may result in some videos getting lower views and engagement. The exact limit appears to vary based on factors like account age, followers, engagement levels, and content quality.
TikTok wants to show users the highest quality and most relevant content for them. Flooding viewers feeds with too many mediocre videos can lead to fewer overall views and harm your account’s authority. As such, pace yourself and focus more on producing viral-worthy content rather than churning out as many posts as possible.
Factors That Impact Limits
There are a couple key factors that can impact how many TikToks you can post per day:
Account Age
New accounts on TikTok face more stringent posting limits compared to established accounts. According to Planly, brand new accounts are restricted to posting only 1 TikTok per day during the first month. After a month, the limit increases to 3 TikToks per day. Accounts that are over 6 months old have no explicit daily posting limit.
Number of Followers
Accounts with larger followings tend to have higher daily posting limits. As your follower count grows into the thousands and beyond, TikTok will lift restrictions and allow you to post more frequently. However, when just starting out with zero followers, expect to face tight limits of 1-3 posts per day maximum.
Workarounds
One way to get around posting limits is to schedule content in advance using TikTok’s built-in scheduling tools. TikTok allows you to schedule videos up to 10 days in advance through the Business Manager or Creator account (source: https://www.tiktok.com/business/en-US/blog/introducing-video-scheduler-now-you-can-plan-tiktoks-in-advance). This enables you to space out your posts over time and avoid hitting any daily limits.
You can also use third-party scheduling tools like Hootsuite to queue up TikTok videos in advance. Hootsuite allows scheduling up to a week ahead (source: https://blog.hootsuite.com/schedule-posts-for-tiktok/). By planning your content calendar and scheduling posts over multiple days, you can maintain a consistent posting cadence that aligns with any limits.
Scheduling posts in advance requires planning, but it gives you more flexibility in how you distribute content over time. It also reduces the pressure to manually post multiple times a day at the limit.
Best Practices
When it comes to determining the ideal posting frequency on TikTok, most experts recommend posting 1-4 times per day. According to TikTok’s own guidance, posting 1-4 times daily is the sweet spot for gaining maximum visibility and engagement (WordStream, 2023). Other studies have confirmed that top-performing TikTok accounts tend to post between 1-3 times per day on average (Collabstr, 2023).
Posting more than 4 times daily is not recommended, as it can lead to content saturation and fatigue your audience. It’s generally better to focus on quality over quantity when creating TikTok content. Spacing out your posts over the course of the day is also advised, rather than dumping all your videos at once. Pay attention to when your key demographics are most active on the app and aim to hit those high-traffic periods for optimal viewership.
While daily posting is ideal, the specific posting times that work best can vary depending on your target audience and niche. Thoroughly analyze your performance data to determine the optimal times to reach your followers. Weekday evenings and weekends tend to see higher engagement overall, but your audience’s habits may differ (Hootsuite, 2022). Remain flexible and continue testing to refine your posting strategy over time.
Quality Over Quantity
When it comes to posting on TikTok, it’s important to focus on creating high-quality videos rather than trying to maximize the quantity of posts. According to the latest research on the TikTok algorithm, video quality is one of the top factors that impacts how widely your content will be shown to new viewers (Later, 2023).
What constitutes a “high-quality” video on TikTok? Here are some best practices:
- Engaging visuals – Use interesting edits, text/graphics, lighting etc. to capture attention.
- Clear audio – Ensure sound is audible without background noise.
- Unique perspective – Provide a novel take on trending topics.
- Polished execution – Avoid sloppy, amateurish productions.
Additionally, videos under 3 minutes tend to perform better, as longer videos may lose viewer interest (Hootsuite, 2022).
While it may be tempting to churn out as many videos as possible, it’s smarter to devote time into crafting content that resonates. One amazing video that gets widely shared will do far more for your profile than 10 mediocre ones. Focus on your strengths and establish your unique style rather than copying others. Quality over quantity is the name of the game on TikTok.
Analyzing Performance
It’s important to analyze your TikTok performance metrics regularly to identify trends and optimize your content strategy. TikTok provides creators with free analytics tools to track views, likes, comments, shares, audience demographics, and more. You can access TikTok analytics by going to the “Creator Tools” section in the app and selecting “Video Analytics” or “LIVE Analytics”.
Key metrics to analyze include views, engagement rate, audience retention, traffic sources, top videos, and when your followers are most active. TikTok analytics allow you to view performance over the last 7 days, 30 days, or longer time periods. Review your analytics at least weekly to see which types of videos are resonating best with your audience. This data can inform the length, style, captions, hashtags, and other elements of your future videos.
Live analytics provide insights into your TikTok Lives including total viewers, new followers gained, comments, shares, etc. Evaluating your Lives’ performance can help you optimize your going live strategy. Overall, routinely consulting TikTok analytics will empower you to refine your approach so you can grow your audience and maximize your impact on TikTok.
For additional analytics, you can also use third-party TikTok analytics tools like HootSuite.
Diversifying Platforms
With the rise of social media, many content creators find themselves managing accounts across multiple platforms like TikTok, Instagram, YouTube, and more. While tempting to focus on just one channel, diversifying across platforms can help grow your overall audience and protect against issues like platform algorithm changes or account bans. According to research from Hootsuite, utilizing multiple platforms allows you to leverage the unique strengths of each and expose your content to new potential viewers.
However, managing multi-channel social media can become overwhelming without the right strategy. The first step is creating tailored content for each platform – don’t simply repurpose the same posts across all accounts. Pay attention to insights for each channel and cater to what resonates best with those audiences. Tools like Hootsuite and Buffer can help manage posting across accounts. Set a consistent schedule for creating and sharing to avoid burnout. Most importantly, focus on quality over chasing vanity metrics like followers or views. A diverse social presence takes dedication, but ultimately gives you a wider reach for sharing your work.
Avoiding Burnout
With the pressure to constantly create new content, it’s easy for TikTok creators to get burned out. Setting healthy limits on daily posting is important for avoiding fatigue. According to an article on creator burnout from The New York Times, burnout has affected generations of social media creators. Pushing yourself too hard by overposting can lead to mental and physical exhaustion.
Experts recommend taking intentional time away from creating content to reset and recharge. Trying to post too many TikToks in one day, every day, is simply not sustainable long-term. Listen to your mind and body, and take breaks when needed. Quality content requires energy and inspiration. Don’t sacrifice your health and wellbeing in pursuit of arbitrary posting quotas. Set a reasonable limit for daily TikToks based on your bandwidth. The key is finding balance and preventing burnout.
Summary
In summary, while TikTok does not have a specific limit on how many videos you can post per day, there are factors like the algorithm, quality concerns, and burnout risk that impact optimal posting frequency. Best practices are to analyze your performance data, focus on quality over quantity, diversify content across platforms, and avoid becoming overwhelmed. The key is finding a sustainable approach tailored to your goals and audience. Regularly evaluating what works best for your channel can help determine ideal posting cadence. With a thoughtful strategy, you can build an engaged audience on TikTok without relying on excessive posts.
