Having a business account on TikTok provides more features and opportunities for brands compared to using a personal account. With a business account, brands can take advantage of analytics, advertising capabilities, contact options, and other tools tailored for building a brand presence on TikTok. While a personal account allows for posting videos and gaining followers, a business account unlocks the full potential of the platform for brands and businesses looking to market themselves and engage their audience.
More Analytics
One of the key benefits of using a TikTok business account is access to more in-depth analytics. According to TikTok’s creator portal, business accounts provide analytics on content performance, including number of plays, likes, comments, shares, followers gained, and more. This allows businesses to closely monitor how well their videos are performing and identify opportunities to improve.
Business accounts also provide demographic data about your audience including age, gender, geographic location, device, interests, and more. This helps tailor content and advertising strategies. Many third party analytics tools like Hootsuite can also integrate with business accounts to provide even deeper analytical insights. So if you want more data to optimize your TikTok presence, a business account is the way to go.
Promoted Posts
One major advantage of having a TikTok business account is the ability to use Promoted Posts to boost your content and run ads on the platform (TikTok Help Center). With Promoted Posts, you can target specific audiences, set a budget, schedule when your ads run, and get analytics on their performance.
Promoted Posts allow you to get your videos and profile in front of more people who are likely to be interested in your brand or products. You can drive traffic to your website, grow your followers, and increase engagement. Promoted Posts give you more control over your marketing strategy on TikTok (Hootsuite).
Having the built-in advertising capabilities can be a major benefit for brands looking to scale their presence and reach on TikTok. With a business account, you unlock additional options to get your content seen by more of your target audience.
Link in Bio
One of the main benefits of having a TikTok business account is that you can add a clickable link in your bio (Hootsuite). Regular TikTok accounts don’t allow links in bios, but business accounts enable you to drive traffic to your website, online store, or other destination. Adding a link makes it easy for viewers to learn more about your brand, shop your products, or take other actions after seeing your videos. According to Hootsuite, adding a strong call-to-action with a link in your bio can increase profile visits by 130% or more.
Branded Content
One of the key advantages of having a business account on TikTok is the ability to create branded content more easily. As TikTok notes, “TikTok is one of the best places to create branded content, as brands love to partner with you to open up new storytelling possibilities.” (TikTok Creator Portal)
With a business account, creators have access to tools to brand their content, like adding watermarks and logos. They can also enable the “Branded Content” toggle when posting videos featuring or promoting a brand, product or service. This adds a Branded Content tag automatically. Using this tag properly follows TikTok’s Branded Content Policy and discloses paid partnerships and sponsorships clearly to viewers. (TikTok Branded Content Policy)
Overall, business accounts empower creators to produce branded content seamlessly while complying with platform policies.
Creator Marketplace
One major advantage of having a business account on TikTok is access to the Creator Marketplace. This is a platform that connects brands with influential creators to collaborate on sponsored content campaigns.
With a business account, you can create a Creator profile that highlights your audience demographics, content statistics, and areas of expertise. Brands can search and browse for creators that fit their campaign needs and reach out with partnership opportunities.
Getting discovered on the Creator Marketplace provides a chance to monetize your account by working with brands relevant to your niche. It’s an opportunity to get your content in front of new audiences and grow your following. For businesses, it’s a way to leverage influencer marketing and collaborate with creators that can authentically represent your brand.
Longer Videos
One advantage of a TikTok business account is the ability to upload longer videos. While standard TikTok accounts are limited to videos up to 3 minutes, business accounts can upload videos up to 10 minutes long (source). This allows businesses to provide more in-depth content, tutorials, demos, and behind-the-scenes footage to engage their audience.
The 10-minute time limit for business accounts versus just 3 minutes for personal accounts is a major difference. Those extra 7 minutes allow businesses to truly showcase products, provide educational content, and develop more complex storytelling. Short clips are perfect for quick entertainment, but longer videos allow brands to establish themselves as thought leaders and build deeper connections with viewers.
Profile Categories
One key benefit of a TikTok business account is the ability to categorize your profile under relevant niche categories to help users find your content more easily. According to TikTok’s help article Types of TikTok Accounts, business accounts can select up to 5 categories like “food”, “beauty”, or “comedy” that relate to their brand. These categories appear on the business profile and help users discover content and accounts related to their interests. Personal accounts do not have the option to select profile categories. Selecting targeted profile categories can make a big difference in helping the right audience discover a brand’s business account organically.
Contact Button
One advantage of having a business account on TikTok is the ability to add a contact button to your profile. This allows users to easily get in touch with you directly through the app. According to TikTok’s support page, adding a contact button is only available for business accounts, not personal accounts.
The contact button makes it simple for potential customers, partners, or other interested users to reach out and start a conversation. Without needing to find your email or other contact info elsewhere, users can simply tap the button on your profile to send a message. This helps convert profile visitors into leads and facilitates further engagement. Overall, the contact button is a valuable feature for establishing direct communications with your TikTok audience.
Conclusion
In summary, there are several key benefits to having a business account on TikTok. The access to more detailed analytics can provide valuable insights to guide your content strategy. Promoted posts give you the ability to boost engagement and reach new audiences. The link in bio offers a way to drive traffic to your website or other online properties. Branded content tools allow you to creatively integrate your brand. Joining the Creator Marketplace opens up potential partnerships and sponsorships. The option to upload longer videos accommodates more in-depth storytelling. Profile categories help users find your content. The contact button enables direct communication with your followers.
For brands looking to establish a presence on TikTok, having a business account is highly recommended. It provides the features needed to maximize your marketing efforts and fully engage with the platform’s users. The additional functionality allows you to turn TikTok into a strategic part of your social media strategy, rather than just posting organic content. Given TikTok’s massive and growing user base, predominantly Gen Z, it is an essential channel for brands to explore. By upgrading to a business account, you equip yourself with the tools to do that successfully.
