What is a TikTok Business Account?
A TikTok Business Account is an upgraded version of a standard personal TikTok account that unlocks additional tools and features for brands, businesses, creators and publishers (About TikTok Business Account). Some key differences include:
– Access to TikTok’s suite of business tools like TikTok Pixel, multi-user access, professional profiles and analytics (TikTok Business Account Features).
– Ability to convert to an ad account and run paid advertising campaigns directly on TikTok.
– Advanced metrics and data available about content performance.
– Option for easier collaboration with team members and handing off account access.
– More credibility and recognition as an official brand or business account.
– Special verification badges to further authenticate brand identity (subject to application).
Overall, a TikTok Business Account enables heightened functionality for organizations using TikTok for marketing, advertising and connecting with their audience.
Why Link a Personal and Business Account on TikTok?
There are several benefits to linking your personal and business accounts on TikTok:
Access to analytics – Linking your accounts gives you access to in-depth analytics for your business account content through your personal account. This allows you to track performance and optimize your strategy. Personal and Business Accounts on TikTok
Unified inbox – Linking your accounts lets you manage comments and messages for both accounts through a unified inbox. This makes community management easier.
Seamless content sharing – You can conveniently repost content between your personal and business profiles once they are linked. This helps expand your reach and repurpose engaging content.
Brand consistency – Linking your accounts allows you to maintain a consistent brand image across both profiles. Your followers on each account will better recognize your brand.
Increased visibility – Linking allows you to cross-promote your business profile from your personal account. This can help drive more visibility to your business content.
How to Link a Personal and Business Account on TikTok
There are a few simple steps to link your personal and business accounts on TikTok within the mobile app:
- Open the TikTok app on your mobile device and go to your profile by tapping the “Me” icon.
- Tap the three-dot menu icon in the upper right corner.
- Select “Manage account” from the menu.
- Under the “Account control” section, tap “Switch to professional account”.
- You will then be prompted to choose either a Creator or Business account. Select “Business”.
- Read and agree to the TikTok Pro Account Terms if you have not already.
- Tap “Next” and you will be asked to connect your existing personal TikTok account to this new Business account.
- Enter your login email, password, and verification code to link your personal account.
Once completed, your personal and business accounts will be linked in TikTok. You can switch between controlling either from the app profile.
Reasons to Unlink Your Business Account
There are several reasons you may want to unlink your TikTok personal and business accounts:
Changing business focus – If your business pivots and changes focus, having a separate business account tied to your old brand may no longer make sense. Unlinking allows you to start fresh with a new business account.
Separating branding – Maintaining separate personal and business accounts can help keep your branding and content strategy for each account distinct. Unlinking gives you full control again over your personal profile.
No longer need features – TikTok’s business features like TikTok Pixel or Shop may no longer be necessary for your purposes. By unlinking, you remove access to these tools you no longer require.
Overall, the main reasons revolve around changing business needs and separating your personal and professional presences on TikTok. If the business account no longer fits your strategy, unlinking gives you more flexibility.
Implications of Unlinking a Business Account
When you unlink your TikTok personal account from your TikTok business account, there are some key implications to be aware of:
You will lose access to your TikTok business account features like TikTok analytics, TikTok promotions, and the ability to use a professional profile and username. Your access to these specialized business tools will be removed once you unlink the accounts.
However, the content you created and followers you gained on your business profile will remain intact even after unlinking. Your videos, captions, hashtags, likes, comments, and followers stay with your personal TikTok account after unlinking.
Essentially, unlinking means you revert to having just a standard personal TikTok account without the business features. But your content and audience remain unaffected. See this TikTok support article for more details on what happens when unlinking accounts.
Step-by-Step Guide to Unlinking
Unlinking your personal and business accounts on TikTok only takes a few simple steps within the TikTok app:
- Open the TikTok app and go to your profile page.
- Tap the three-line menu icon in the top right corner.
- Select “Settings and privacy” from the menu.
- Tap “Manage account” and then “Personal Info”.
- Under “Profile”, tap “TikTok Account”.
- You will see your personal account linked to your business account. Tap “Unlink TikTok Account”.
- A popup will appear to confirm you want to unlink the accounts – tap “Confirm” to complete the process.
And that’s it! Your personal and business accounts on TikTok are now fully separated. You can reconnect them in the future if you change your mind.
What Happens After Unlinking Accounts?
Once you unlink your personal and business accounts on TikTok, there are a few key changes that take effect:
Your personal account will no longer have access to the TikTok for Business tools and analytics. This includes data and insights on your content performance, audience demographics, and campaign reporting that were available on the business side.
The business account will be separate again, with its own content library, analytics, comments, messages, and account settings. Any content cross-posted between accounts before unlinking will remain on both accounts.
Your personal profile and videos will not be impacted. However, any changes made to the business account – such as usernames, profile photo, bio, etc. – will no longer sync with your personal account.
Each account will have its own login credentials. You’ll need to log in separately to manage your personal and business accounts moving forward.
Notifications, direct messages, and comments will not carry over across accounts. You’ll only receive notifications relevant to the account you’re logged into.
Brand accounts and TikTok ad campaigns connected to the business account will not be affected by unlinking. You can continue managing campaigns as before.
In summary, unlinking separates the two accounts, while retaining all content that was cross-posted. Branding, analytics, tools, and management will be independent for each account going forward.
To reconnect the accounts, you’ll have to go through the linking process again. But unlinking provides an option if you want to operate the accounts independently.
Reconnecting Your Unlinked Accounts
If you decide in the future that you want to relink your personal and business accounts on TikTok after unlinking them, the process is straightforward. Here are the steps to reconnect previously unlinked TikTok accounts:
1. Open the TikTok app and go to your business account profile.
2. Tap the three-dot menu icon in the upper right corner and select “Manage account”.
3. Tap “Link account” on the next screen.
4. Follow the prompts to scan the QR code or enter the six-digit code to link your personal TikTok account again.
Once completed, your personal and business accounts on TikTok will be reunited. You can now easily switch between them in the app. Keep in mind you can only have one personal account connected to your business profile at a time. If you want to link a different personal account, you’ll have to unlink the existing one first.
The process of reconnecting unlinked accounts is quick and simple. Just be sure you are logged into the correct personal account you wish to relink before initiating the steps above.
Alternative Options to Unlinking
While unlinking your personal and business accounts is one option, there are ways to keep your accounts linked but make adjustments to settings and access if needed. Here are some alternative options to consider:
Adjust account roles – With a business account, you can assign different roles like admin, content manager, analyst, etc. Reduce a personal account’s access by assigning a less privileged role.
Limit login access – You can limit the devices or locations that can access a linked personal account by enabling login approvals and other security settings under “Manage Login Security” in account settings.
Use separate logins – Even with linked accounts, you can choose to log in with one account versus the other. Or require separate logins when accessing the business management hub versus personal TikTok.
Make profiles distinct – Tailor the content and branding between your business profile and personal profile to keep their purposes and audiences more defined.
Route content correctly – Be diligent about posting any personal content just to your personal account and business content just to the business. Refrain from cross-posting.
Overall, you can maintain the benefits of linked accounts while still segmenting them through thoughtful account, content, and security management.
Key Takeaways
Unlinking your TikTok personal and business accounts disconnects them so they operate independently. This can be done directly within the TikTok app by going to your profile, tapping the three-dot menu, selecting “Manage account”, then “Unlink accounts”.
Reasons to unlink include focusing each account on different types of content, no longer needing the features of a business account, or keeping your personal profile separate. Unlinking removes any automatic cross-posting between accounts.
The accounts will become completely separate with different logins and analytics. You can go back and reconnect them later if desired. Overall, unlinking business accounts is simple and low-risk if you no longer require the connection.
