Having multiple TikTok accounts or profiles is common practice among many users on the platform. There are a few key reasons why someone may use multiple accounts or profiles:
To separate content – Some users like to have different accounts for different types of content. For example, they may have one account for funny videos and another for more serious content.
To manage audiences – Multiple accounts allow users to target different audiences. A user may have one account for friends and family and another for reaching a wider audience.
To experiment – Extra accounts can be used as “sandbox” accounts to test out different content styles and see how the TikTok algorithm responds before posting to a main account.
To rebrand – Users may create new accounts to rebrand or reinvent their presence on TikTok.
Having multiple accounts on TikTok has its benefits but also requires more effort to manage. This guide will walk through how to easily switch between and manage multiple TikTok accounts and profiles.
Signing Out of Your Account
Logging out of your TikTok account ensures that you fully end your session. Since TikTok doesn’t allow you to be signed into multiple accounts simultaneously, you’ll need to sign out of your existing account before switching to or adding another one.
On mobile, open the sidebar menu and tap on the profile icon in the top right corner. In the dropdown menu, choose “Log out”. Confirm by tapping “Log out” again on the pop-up.
On desktop, click on the profile icon at the bottom right corner of the screen and select “Log out” from the menu. Like on mobile, you’ll need to confirm logging out on the pop-up prompt.
Once logged out, you’ll be taken to the TikTok sign in page. You can now add or sign in to a different account.
Switching Accounts on Mobile
Switching between accounts on the TikTok mobile app is easy. Just follow these steps:
1. Open the TikTok app and go to your profile by tapping the “Me” icon in the bottom right corner.
2. Tap the account icon in the top right corner that shows your current account’s profile picture. This will open a menu showing all your accounts.
3. Simply tap on the account you want to switch to. TikTok will automatically log you out of your current account and into the account you selected.
It’s that simple! Tapping the accounts icon is the fastest way to switch between any accounts you have added in TikTok’s mobile app. You can quickly toggle between personal and creator accounts this way. (source)
Switching Accounts on Desktop
On desktop, you can easily switch between TikTok accounts by using the profile icon in the top right corner of the screen.
Follow these steps:
- Click on the profile icon in the top right corner.
- You will see a dropdown menu listing all the TikTok accounts you are logged into.
- Simply click on the account you want to switch to.
- TikTok will automatically log you into that account.
This is the simplest way to toggle between accounts on the TikTok website. You don’t need to log out and back in each time. Just use the profile icon menu.
One thing to note is that you can only be logged into a maximum of 5 accounts at once on desktop. If you want to switch to an account not in your top 5, you’ll need to fully log out first.
Adding a New Account
To add a new TikTok account on the same device, follow these steps:
On mobile:
- Open the TikTok app and tap on your profile icon in the bottom right.
- Tap “Add account” at the top of your profile screen.
- Enter your new account’s email address or phone number and create a password. You can use the same email or number as your original account.
- Confirm your new account information and tap “Next.”
- TikTok will send a verification code to your email or phone number. Enter the code and your new account will be created.
On desktop:
- Go to TikTok.com and click your profile icon in the top right corner.
- Click “Add Account” next to your original profile.
- Enter your new account’s email address or phone number and create a password. You can use the same email or number.
- Confirm your information and click “Next.”
- Enter the verification code sent to your email or phone and your new account will be added.
Once created, you can easily switch between your TikTok accounts on mobile or desktop.
Switching Between Profiles
On TikTok, your account can have multiple profiles associated with it. There are three main profile types on TikTok – personal, creator, and business. Switching between profiles allows you to easily separate different types of content and customize your profile details for each one.
Here’s an overview of the differences between profile types:
- Personal profile – For casual, non-commercial use. This is the default profile.
- Creator profile – For creators and influencers to build their brand. Allows linking websites.
- Business profile – For businesses and organizations. Includes contact info and analytics.
To switch profiles on mobile:
- Go to your profile tab
- Tap the profile icon in the top right corner
- Select the profile you want to switch to
On desktop:
- Click your profile picture
- Choose the profile from the dropdown menu
Your profiles and associated content are tied to your TikTok account. Switching profiles allows you to easily toggle between them without having to log in and out of accounts.
Personal Profile
A personal profile on TikTok is the default profile type when you first create an account. According to TikTok’s support page, personal profiles are best suited for casual users who want to follow friends and discover entertaining videos.
Key features of a TikTok personal profile include:
- Posting short videos up to 3 minutes long
- Following friends, creators, and trending content
- Limited analytics on video views and profile visits
- Option to go live with followers
- Ability to use effects and filters
Personal profiles focus on everyday social interactions. They allow regular users to participate in trends, challenges, and viral content just for fun, without advanced analytics or marketing capabilities.
According to TikTok’s analytics guide, the “personal profile” view in analytics shows basic metrics like profile views, follower growth, and video likes. This gives casual users a snapshot of their small-scale growth.
For more advanced analytics, influencers and brands will need a Creator or Business profile. But for most personal users looking to enjoy TikTok casually, the basic personal profile will suffice.
Creator Profile
A TikTok creator profile provides more features and analytics for content creators compared to a personal profile. To switch to a creator profile, go to your profile page and tap the three-dot menu in the top-right corner. Select “Switch to Creator Account” and follow the prompts.
With a TikTok creator profile you get access to more detailed analytics on your videos, live streams, and audience. This includes data on views, likes, comments, shares, followers, traffic sources, top videos, audience demographics, and more. Creators can use these insights to refine their content strategy and optimize their videos.
Additionally, creator profiles have access to creator tools like live streaming, the TikTok creator marketplace, promotions, and the TikTok creator fund. The TikTok creator fund provides monetary incentives to top creators on the platform. To qualify, you need at least 10,000 authentic video views in the last 30 days and be in a region where the fund is available.
Having a creator profile signals that you are a serious content creator on TikTok. It does not directly affect distribution or views, but provides more tools to grow and monetize an audience on TikTok. Check the TikTok Creator Portal for the latest updates on features for creator profiles.
Sources:
https://www.tiktok.com/creators/creator-portal/en-us/getting-started-on-tiktok/tiktok-business-vs-personal-account/
https://support.tiktok.com/en/using-tiktok/growing-your-audience/switching-to-a-creator-or-business-account
Business Profile
TikTok offers a Business Profile option specifically for brands and businesses. According to TikTok’s support page, Business Accounts allow companies to “use our marketing tools to build a cohesive marketing strategy on TikTok”.
With a Business Profile, brands can access features like TikTok Ads Manager, analytics, and promotional tools. Business Profiles also allow multiple users to manage a single branded account. This makes it easy for companies to coordinate posting and engaging with their audience.
To switch to a Business Profile, you must first have a personal TikTok account. Then in your account settings, you can convert your personal account to a Business Profile. TikTok will guide you through the steps to set up your Business Profile, including connecting it to an existing business or creating a new branded TikTok page.
Conclusion
Switching between TikTok accounts and profiles is easy to do once you know the steps. On mobile, you can tap your profile icon to access the account switcher and add or switch to another account. On desktop, use the account menu in the bottom right. Personal, creator, and business profiles cater to different needs – personal is for friends, creator is for content, and business is for promoting brands.
The key things to remember are:
- Mobile has an account switcher icon, desktop uses the account menu
- You can stay logged into multiple accounts at once
- Profiles let you separate content types and purposes
With this knowledge, switching TikTok accounts and profiles is a breeze. You can seamlessly toggle between different accounts and tailor content for each profile. TikTok’s flexibility makes it easy to have a personalized experience.
