TikTok Shop is a new integrated e-commerce feature within the TikTok app that allows creators to link their products for sale directly in their TikTok videos. Viewers can then easily tap on product links to explore and purchase featured items without leaving the TikTok app.Searching for and finding products you want to buy on TikTok Shop is quick and easy. Here is a step-by-step guide on how to search for products on TikTok Shop:
Open the TikTok Shop Tab
First, open up the latest version of the TikTok app on your mobile device. Make sure you have updated to the newest version of the app which contains the TikTok Shop feature. At the bottom of the screen, you will see a row of tabs – tap on the one that says “Shop” to open up the TikTok Shop section.
Browse Featured Shops and Products
When you first open the Shop tab, you will see featured TikTok creator shops and products on the main screen. Scroll down to browse the variety of shops and featured products from popular TikTok creators. If you see a product you like, you can tap on it to view product details and pricing.
Use the Search Bar
To search for a specific product or shop, tap on the search bar at the top of the Shop screen. Type in keywords related to the type of item or shop you are looking for. For example, you can search terms like “phone case”, “beauty products”, “fashion”, or a specific brand name. The search bar allows you to quickly find exactly what you are looking to purchase.
Filter Your Search
To further narrow down your search results, tap on the “Filters” link underneath the search bar. Here you can select filters like product category, price range, shipping locations, and more. For example, you can filter your search to only show phone cases under $20 that ship to your country. Applying filters helps you refine your search results to the exact products you want.
Follow Your Favorite Shops
As you browse products on TikTok Shop, you will see a “Follow” button on each creator’s or brand’s shop profile. Follow your favorite TikTok shops so their products show up in the “Following” tab on your Shop feed. This makes it easy to quickly find and revisit their shops to check out new products they are dropping.
Sort Through Categories
At the top of the Shop tab, you will also see various product category tabs you can tap through like “Fashion”, “Beauty”, “Home”, “Gadgets” and more. Go through each category to view trending and popular products in each vertical. For example, tap into the Beauty category to specifically browse makeup, skincare, hair products and tools.
Discover Products in Videos
One of the best ways to find shoppable products on TikTok is to come across them while watching TikTok videos! When a creator features a product in their video, you will see a clickable shopping bag icon on the bottom left. Tap it as the video plays to see the featured products and purchase links pop up on the screen seamlessly.
Access Product Details
When you tap on a product listing, it will open up a product details page. Here you can see larger product images, pricing, size/color options, product descriptions, shipping info, return policies, and the Shop Now button to add it to your cart. Make sure to review all product details before purchasing to ensure it is exactly what you want.
Add Products to Your Cart
Once you’ve found products you want to buy, tap the “Add to Cart” button to add them to your shopping cart. Your cart will show the items you’ve selected and total amount. You can edit product options like size or color directly in your cart before proceeding to checkout.
Check Out Securely
When your cart is ready, tap “Proceed to Checkout” to purchase the products. You will need to enter your shipping address and payment information. TikTok Shop uses secure encryption technology to protect your financial information. Once your order is placed, you will receive shipping and delivery updates from the creator’s shop.
Track Your Orders
You can view your past and current TikTok Shop orders by tapping on your profile icon in the app, and selecting “Orders”. This page will show all your order history and status. You can also message creators about your order and see estimated delivery dates. Checking your orders is easy way to monitor what you’ve purchased in TikTok Shop.
Explore Shop Livestreams
TikTok creators can host live shopping streams to promote their products in real time. Browse the “Live” section on the Shop tab to discover ongoing live shopping broadcasts. You can purchase featured products with a few taps as creators showcase them in the live video. Shop livestreams make purchasing engaging and interactive.
Share Product Links
See an amazing product you want your friends to check out too? Share product listing links directly from the Shop tab via messaging apps, social media, or text. Tapping the “Share” button allows you to spread the word on great finds you discovered in TikTok Shop.
Save Your Favorites
Tap the heart icon on any product listing page to save it to your Favorites tab for later. This gives you a wishlist of products to easily revisit whenever you are ready to come back and purchase. It’s a handy way to bookmark coveted items spotted while browsing TikTok Shop.
Get Inspired by Trends
Check out the Trending tab in TikTok Shop to discover up-and-coming products that are hot right now. This section highlights top products gaining popularity across TikTok. Tap into the latest viral sensations and get first dibs on rising trending items from TikTok creators.
Look Out for Limited Drops
For limited-edition product drops, TikTok will notify you 1-2 days before the launch so you can set a reminder. When hotly anticipated items hit the Shop for a short time, you can be the first to get them before they sell out! Limited drops create excitement and exclusivity.
Take Advantage of Discounts
Keep an eye out for special promotions and discounts for TikTok Shop purchases. Occasional sales like “Buy one get one free” or percentage discounts can help you score great deals on coveted products. Promotions add savings on top of the already fair prices.
Connect Directly with Sellers
If you have any product questions or concerns about your order, you can send a message directly to the seller. Tap the “Chat” button on the product listing or shop page to open up a messaging thread. Having direct communication with the creators makes shopping through TikTok more personable.
Leave Product Reviews
Help other users make purchasing decisions by leaving reviews on products you’ve bought and tried! Give your honest feedback on the product quality, sizing, delivery, and overall experience. Product reviews on TikTok Shop create a helpful, transparent marketplace.
With its seamless in-app shopping capabilities, TikTok Shop makes it incredibly fast and fun to go from video discovery to checkout. Follow these tips and tricks to become a pro at searching for and finding the best products to purchase directly through the addicting TikTok app. Happy TikTok Shopping!
