TikTok is a popular short-form video app that allows users to create and share 15 to 60 second videos. Since launching in 2016, TikTok has grown to over 1 billion monthly active users worldwide. On TikTok, hashtags play an important role in helping users discover and share content. By using relevant hashtags, creators can make their videos more discoverable, reach new audiences, and participate in larger conversations.
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This article will provide a step-by-step guide on how to effectively search for and use hashtags on TikTok to improve engagement and views.
Why Use Hashtags on TikTok?
Using relevant hashtags on TikTok can greatly increase the discoverability of your videos. When someone searches for a hashtag or clicks on a hashtag, they will see all the recent videos using that tag. This exposes your content to new viewers who may not have found it otherwise.
According to one source, https://louisem.com/378309/tiktok-hashtags, using the right hashtags allows even accounts with no followers to gain viral status and reach millions of viewers. TikTok’s algorithm favors engagement, so ranking highly for trending hashtags can create a snowball effect of views, likes, comments, and shares.
In summary, appropriate hashtags are essential for discovery on TikTok. They connect your videos with people interested in your content and can lead to exponential growth.
How to Find Popular Hashtags
One of the best ways to find popular hashtags on TikTok is to use the search bar. Simply type in keywords related to your niche or video topic and see what hashtag suggestions appear. TikTok’s algorithm will display some of the most widely used hashtags that are relevant to your search.
You can also discover trending hashtags by visiting the Trends page on TikTok. This shows the top hashtags across all of TikTok based on current usage and engagement. Checking the Trends page regularly can help you stay on top of the latest viral hashtags to use in your own videos.
Some consistently popular hashtags to look for include #fyp (for you page), #viral, #foryou, and niche-specific tags like #cooking or #dance. Using a mix of broadly popular tags along with very tailored niche hashtags is a good tactic when looking to reach new audiences.
Search for Hashtags
One way to search for hashtags on TikTok is by using the search bar at the top of the app. Simply tap on the magnifying glass icon to open the search field. Then type in the hashtag you want to look up. For example, if you type “#food” it will show you all videos using the #food hashtag.
When you tap on a hashtag from the search results, it will take you to a page showing you all the most recent and popular TikTok videos using that hashtag. This allows you to get a sense of how others are using that hashtag and determine if it’s a good fit for your brand or content. You can scroll through the page to browse different videos using the hashtag.
Searching directly for hashtags is useful if you already have some tags in mind that you want to explore. It’s an easy way to evaluate the popularity of different hashtags before using them on your own videos.
Save Hashtags
One useful trick on TikTok is to save hashtags that you find yourself commonly using. This allows you to easily access these hashtags later when creating new videos or looking for content to watch. To save a hashtag on TikTok:
Click on the search bar and type in the hashtag you want to save. Once you see results for that hashtag, click on the bookmark icon next to the hashtag at the top of the screen. This adds the hashtag to your “Favorites” list so you can easily find it again.
You can access your saved hashtag list by tapping on the profile icon in the bottom right and selecting “Favorites” from the menu. Here you will see all of the hashtags you have added. Tapping on any hashtag will take you directly to the search results page for that tag.
Saving frequently used hashtags to your Favorites makes it much faster to find relevant content and add the right tags when posting new videos. It’s an easy way to organize the hashtags that are most useful to you.
Use Relevant Hashtags
One of the best practices for using hashtags on TikTok is to choose tags that are directly relevant to your content and target audience. As this article explains, using relevant hashtags will help connect your videos with users who are likely to be interested in what you’re posting.
Take the time to brainstorm hashtag ideas before creating a video. Think about keywords and phrases that are closely related to your content topic. For example, if you are posting a recipe video, your hashtags could include the dish name, ingredients, cuisine type, cooking methods, and so on.
Relevant hashtags keep your content discoverable by people looking for that specific subject matter. Generic tags like #fyp or #viral are very broad and make it harder for niche audiences to find your content. Tailoring hashtags to your video’s focus helps attract the right viewers.
Use a Mix of Popular and Niche Tags
It’s important to balance broader tags with more niche ones when using hashtags on TikTok. Broader tags like #dance or #funny help expose your content to a wide audience. However, these popular hashtags also have a lot of competition. More specific tags like #contemporarydance or #animalsbeingfunny help your content stand out from the crowd.
According to The Best TikTok Hashtags for Growth in 2024, niche hashtags with at least 10k views can help you tap into a passionate community without too much competition. Include a mix of these niche tags along with a few big general tags in your captions to increase reach.
Additionally, tailor your niche tags to your target audience. Dance challenge niche tags will differ from comedy niche tags. Curate your tags to resonate with your ideal viewers.
Use Hashtags in Captions
One of the best places to include hashtags on TikTok is in your video’s caption. The caption appears directly below your video and is one of the first things viewers will see. You can include up to 5 relevant hashtags in the caption to help expose your content to a wider audience interested in those topics.
When adding hashtags to your caption, be strategic. You want to choose tags that are directly related to your video’s content, theme, and topic. The keywords you use in your caption should match the hashtags so TikTok can connect your video to searches for those terms.
For example, if your video shows a recipe for baked chicken, you could use hashtags like #bakedchicken #easydinner #chickenrecipes. This helps signal to TikTok what your video is about. Using unrelated or spammy tags could lead to your video being less discoverable or removed.
Captions and hashtags go hand in hand on TikTok. An effective caption summarizes your video and uses relevant hashtags to reach the right audience. With the right balance, you can increase viewership and create a cohesive experience.
Use Up to 5 Relevant Hashtags
While you can add many more hashtags in your caption, it’s best to keep it to 3-5 relevant ones. Using too many hashtags looks spammy and takes away from your content. According to experts, 3-5 targeted hashtags are optimal for visibility and engagement (source).
The key is to choose hashtags carefully instead of just throwing in popular ones. Pick tags that are directly related to your video’s specific topic, so you reach users who are actually interested. For example, if you post a funny pet video, use hashtags like #funnypets #cuteanimals #funnydogs instead of generic ones like #fyp or #petsoftiktok. This helps the right audience find your content.
A few highly relevant hashtags allow you to optimize for search without looking like spam. Focus on quality over quantity to boost authentic engagement.
Track Performance
Analyzing the performance of hashtags you use in your TikTok videos is crucial to optimize your content strategy. TikTok provides some basic analytics in the app, but you can get more in-depth data using third-party analytics tools.
Tools like Keyhole, Socialinsider, and Analisa allow you to input a hashtag and view metrics like views, likes, comments, and shares over time. This helps you identify which hashtags are resonating best with your audience.
For example, you may find that #cookingtips performs better than #recipes even though they are related tags. You can then focus on using more relevant hashtags like #cookingtips that drive better engagement.
Reviewing historical data from hashtag analytics also allows you to spot trends. You may see spikes in views when you use certain niche hashtags that tap into trends. Or there may be seasonal hashtags that perform better at different times of year.
By regularly analyzing your top performing hashtags, you can refine your content and caption strategy over time. Experiment by swapping out underperforming hashtags for new relevant tags. Track them for a few weeks to see if they deliver better results.
Optimizing your hashtags based on performance data will help you maximize the reach and engagement on your TikTok videos.
