Want more views and followers on TikTok? You’re not alone. With over 1 billion monthly active users, TikTok has become one of the top social media platforms. Gaining a strong following takes time and effort. The good news is there are proven strategies you can use to get more eyes on your TikTok videos.
In this comprehensive guide, we’ll break down 10 powerful tips to increase TikTok views and grow your account organically.
1. Optimize Your Videos
High-quality, engaging videos are key to gaining views on TikTok. Before posting, take time to ensure your videos are well-produced and optimized for the platform.
- Use good lighting. Make sure you are well-lit so viewers can see you or your content clearly.
- Check the framing. Position yourself or your content properly within the frame.
- Trim length. Videos under 60 seconds tend to get more engagement.
- Add text overlays. Text on your videos makes them more scannable for viewers.
- Incorporate trending audios. Use popular audios that are getting traction to increase discoverability.
- Improve video quality. Consider investing in video editing apps and equipment if you plan to take TikTok seriously.
2. Post Consistently
Posting frequently and consistently is essential for TikTok growth. The more content you put out, the more chances you have of getting viewed and discovered. Aim to post at least 1-2 videos per day.
Staying active will also keep your account relevant in the eyes of TikTok’s algorithm. Accounts that go dormant for too long can get buried. Develop a sustainable posting schedule you can maintain daily or weekly.
3. Optimize Your Channel
Make sure your TikTok channel is optimized to attract viewers and build credibility.
- Fill out your bio. Include a concise, engaging description of your channel.
- Add profile and cover photos. Choose eye-catching images that represent your brand.
- Include relevant hashtags. Sprinkle niche hashtags in your bio to help people find your content.
- Link other accounts. Cross-promote your other social channels to drive viewers between platforms.
4. Use Strategic Hashtags
Hashtags are essential for discovery on TikTok. Using relevant tags allows you to tap into specific communities and reach viewers interested in your niche.
Research popular and niche hashtags around topics related to your content. Include a good mix of popular and targeted tags in your video captions and descriptions. You can use up to 100 hashtags per post.
You can find trending hashtags by checking TikTok’s Explore page. Tools like Hashtat and Ritetag can help you find less competitive hashtags to use.
5. Collaborate with Others
Collaborating with influencers and other creators is a powerful way to cross-promote content and reach new audiences. Even collaborating with micro or nano influencers in your niche can give your views a nice boost.
Some collaboration ideas include:
- Shoutouts – Shout out another creator and have them shout you out.
- Challenges – Create a challenge video and have others participate.
- Interviews – Feature an influencer in your niche in a quick interview.
- Split-screen videos – Create a split-screen video with another user.
- Co-branded content – Partner with a brand or influencer to create content together.
6. Engage With Your Audience
Building connections and engaging with your viewers is vital. Make sure to:
- Respond to comments – Reply to any questions or feedback from followers.
- Follow them back – Follow back users who engage with your content.
- Check notifications – Stay on top of any interactions with your posts.
- Host live streams – Go live to engage directly with your audience.
- Ask questions – Pose questions in captions to spark discussion.
The more you can engage viewers, the more likely they’ll be to watch more of your videos and follow you.
7. Promote Your Account
Don’t rely solely on TikTok to drive traffic to your profile. Leverage other platforms to promote your TikTok channel and direct viewers your way.
- Link in Instagram bio – Add your TikTok handle to your Instagram profile.
- Share video previews on Twitter – Post short video clips on Twitter directing people to watch the full video on TikTok.
- Run TikTok ads – Consider running influencer or traffic driving ads within TikTok to boost views.
- Promote during live streams – Mention your TikTok account when going live on other platforms.
- Link out in YouTube descriptions – Add your TikTok handle to your YouTube video descriptions.
8. Post at Optimal Times
When you post can have a big impact on views. Pay attention to when your target audience is most active on TikTok.
In general, late mornings and afternoons tend to see higher engagement. But optimal timing can vary based on your niche, so do some testing. Use TikTok analytics to see when your existing followers are online.
It’s also a good idea to stay on top of when viral trends are peaking. Often the earlier you can jump on a viral sound or challenge, the more views you’ll be able to capitalize on it before it gets saturated.
9. Go Live
Going live is a great way to engage your audience in real time and get more exposure for your account. When you go live, your broadcast gets pushed out to your current followers. It may also get featured on TikTok’s “For You” page to help attract new viewers.
Some tips for effective livestreams:
- Promote ahead of time – Hype up your stream in advance on other social channels.
- Keep it short and sweet – Streams between 5-20 minutes tend to perform best.
- Interact with viewers – Engage with and respond to comments from viewers.
- Choose interesting topics – Host Q&As, tutorials, behind-the-scenes, and other novel streams.
10. Run TikTok Ads
If you have some budget to spend, running TikTok ads can be an effective way to boost views. Some options to consider include:
- Influencer ads – Pay popular creators to promote your content.
- Hashtag challenges – Sponsor a branded hashtag challenge.
- Video views objective – Run video views ads to get more eyes on your content.
- Website clicks objective – Drive traffic to your site by running website click ads.
The key is testing different types of ads, placements, audiences, and bids to see what performs best for your goals and budget.
Grow Your TikTok Following
Gaining more exposure and views on TikTok takes time, consistency, and strategy. But by implementing these effective tactics, you can build momentum and take your TikTok account to the next level.
Focus on optimizing your channel, engaging your audience, posting high-quality content, collaborating with others, and leveraging external promotion. With the right approach, you can gain more views and followers on TikTok.
