The blue search comment on TikTok allows users to easily find videos related to a specific hashtag or keyword. By typing a search term in square brackets, such as [#cooking] or [#dance], TikTok will generate a clickable blue comment linking to that search. Tapping on the blue comment takes you directly to search results for that hashtag or keyword. The blue search comment is a quick and convenient way to discover new videos and connect with specific communities on TikTok.
What Is the Blue Search Comment?
The blue search comment, also sometimes called the “blue hashtag,” is a special type of comment on TikTok that links to search results. It appears in a distinct blue text and square brackets, making it stand out from regular comments.
For example, if someone comments [#food] on a TikTok video, that hashtag will show up in blue and can be tapped to instantly search for other videos using the #food hashtag. The same goes for any keyword or hashtag – typing it in square brackets makes it clickable.
The blue search comments operate similarly to hashtags, but with some key differences:
- They appear blue and enclosed in square brackets, while regular hashtags are black and have the # symbol.
- Tapping on a blue search comment takes you directly to that search, while tapping a hashtag just reveals other videos using that hashtag.
- The blue comment does not function as an actual hashtag that contributes to the video’s discoverability.
How to Create a Blue Search Comment
Adding a blue search comment to a TikTok video is easy and only takes a few steps:
- Type your desired search term or hashtag in square brackets. For example, [#dance] or [#tiktok].
- Add it to a comment on a relevant video.
- Publish the comment. The text in square brackets will now appear in blue.
And that’s it! The keyword is now clickable as a blue search comment.
Here are some tips for creating effective blue search comments:
- Use relevant, popular hashtags so people are likely to search for them.
- Include brackets around single words or multi-word phrases. For example: [#foodie], [#dancemoves], [#lifehacks].
- Add them to videos where people may be interested in discovering more related content. Like food videos for [#cooking] or dance videos for [#dance].
- Use conversationally, like “Love this! Check out [#baking] for more.” Or ask viewers to click, like “Click the [#prank] comment for funny pranks!”
Benefits of Blue Search Comments
Blue search comments have become popular on TikTok because they offer benefits for viewers and creators alike. Some main advantages include:
- Lead viewers to more videos – The clickable blue comments allow you to immediately direct people to search results relevant to the video they just watched.
- Increase engagement – Asking viewers to click on search links prompts further interaction and time spent in the app.
- Aid discoverability – People who click a blue search comment may encounter your other videos in the results.
- Connect with communities – Related search results help viewers join niche interest groups on TikTok.
Overall, blue search comments make it easier for TikTok users to navigate the platform and find content tailored to their interests. In turn, creators can grow their audience by facilitating discovery through search.
Tips for Using Blue Search Comments
To get the most out of blue search comments, keep these tips in mind:
- Use them consistently in your comments and interact with the ones left by others. The more clicks they get, the more TikTok may show them.
- Experiment with different popular and niche hashtags to see which perform best.
- Reply to comments from viewers who clicked on your blue search links to further engage them.
- Analyze your TikTok analytics to identify which search terms viewers are clicking on most.
- Avoid overusing blue comments or adding ones not relevant to the video.
Examples and Ideas
Blue search comments give you plenty of creative ways to engage your audience. Consider these examples:
- On a makeup tutorial, add [#makeuptips] or [#beautyhacks].
- On a cooking video, try [#recipes], [#foodie], or [#cookinghacks].
- On a dance video, add [#dancemoves] or more specific styles like [#hiphopdance].
- On a prank, put [#pranks] or [#funnyvideos].
- On a lyric video for a popular song, add [#(song name)] or [#music].
You can get creative with blue search comments tied to your niche or viral topics. Encourage viewers to click, or plant search links for them to discover your other videos organically.
Can You Use Blue Search Comments on Other Social Media?
The clickable blue search comment feature is unique to TikTok. On other social media platforms like Instagram, Twitter, Facebook or YouTube, you cannot currently create search comments that function the exact same way.
However, on some sites you can simulate parts of the blue search comment experience:
- Instagram – Add clickable links to your IG Stories by typing a keyword in square brackets. The link will be swipeable.
- Twitter – Hashtags are clickable to search results, though not blue or in square brackets.
- YouTube – Putting a hashtag in a comment makes it clickable as a link.
- Facebook – No direct equivalent, but you can include hashtag links.
So while other platforms have hashtag search functionality, the distinctive blue clickable comment is unique to the TikTok app at this time.
Why Can’t I Make Blue Search Comments?
If you are having trouble making blue search comments on TikTok, here are some potential reasons and fixes:
- Don’t have square brackets – Be sure to enclose the entire search phrase in brackets.
- Using curly brackets {} instead of square [] – Curly brackets won’t activate the blue link.
- Misspelled the search term – Double check the spelling and use common versions.
- Using banned words – TikTok blocks certain keywords from being searchable.
- Too many hashtags – Comments can only have up to 3 clickable hashtags.
- Device compatibility issues – Try updating the app or using a different device.
- Connecting to the internet – Ensure you have an active internet connection.
- Account restrictions – Logged out or limited accounts may not be able to add clickable links.
Checking for those issues should help you troubleshoot any problems with posting blue search comments. Reach out to TikTok support if you still cannot create clickable search hashtags.
Why Are My Blue Comments Not Clickable?
There are a few reasons why your blue search comments may not be clickable for other users on TikTok:
- Banned search term – TikTok moderates search keywords and may block some phrases.
- Duplicate comments – TikTok will deactivate identical duplicate comments.
- Comments still processing – New comments take some time to become clickable.
- Viewing own comments – Your comments won’t show as blue when you view your own video.
- Restricted accounts – Comments may not be clickable if viewing from a limited account.
- App issues – Outages can temporarily affect clickable commenting.
If your blue comments are not clickable, first try waiting a bit for comments to process. Check if the search term is blocked or if you have duplicate comments. Log out and view the video from another account to test if the links work. If issues persist, report to TikTok through the app for further troubleshooting.
In Conclusion
The blue search comment is an extremely helpful feature in the TikTok app. By typing a search term or hashtag in square brackets, you can create clickable links that lead viewers to related content and communities.
Smart use of blue search comments can boost engagement, connect your audience with similar interests, and aid video discoverability. Add them conversationally to your comments, using relevant keywords for your niche. While unique to TikTok currently, the feature provides an easy way to tap into the platform’s massive search traffic.
So try out those blue search comments today! Just click on [#learnontiktok] to discover even more tips and tricks for using TikTok’s many features.
