TikTok has exploded in popularity over the past few years, becoming one of the most used social media platforms worldwide. As TikTok’s user base continues to grow, influencer marketing on the platform is also rising. For TikTok creators, amassing a large following on the app unlocks various money-making opportunities.
Follower counts indicate an influencer’s reach and engagement on TikTok. As followers grow into the tens or hundreds of thousands, creators gain leverage to monetize their content through sponsorships, affiliate marketing, and more. The larger an influencer’s audience, the more desirable they become for brands seeking TikTok partnerships. With over 100,000 followers, creators can start earning considerable income from their accounts.
Typical Monetization Methods
Here are some of the most common ways TikTok creators with 100k followers can make money from their accounts:
Sponsorships and Partnerships
Brand sponsorship deals are one of the most lucrative ways to monetize a TikTok account. Brands will pay TikTokers with large followings to promote their products or services through sponsored content. Rates vary greatly, but influencers with 100k followers can charge anywhere from $100 to $1000+ per sponsored post or video. The more followers you have, the higher your earning potential through sponsorships.
Affiliate Marketing
TikTok influencers often earn commissions by promoting products or services and sending traffic to affiliate links. When viewers click their affiliate links and make a purchase, the influencer receives a percentage of the sale. Affiliate programs are offered by most online retailers and can be a passive income stream for TikTokers.
Selling Products or Services
Many influencers use their TikTok accounts to sell their own physical or digital products like merchandise, online courses, coaching services, and more. Having an engaged audience on TikTok allows creators to easily market and sell products or services to their followers.
TikTok Creator Fund Payments
TikTok launched its Creator Fund in 2020 to pay creators for the videos they post. To qualify, you need at least 10k authentic followers and to consistently post original videos that follow TikTok’s community guidelines. With 100k followers, creators can expect to earn around $800-$5,000 per month from the Creator Fund.
Follower Count Valuation
When determining the value of a TikTok account, one of the main factors looked at is the number of followers. Accounts with 100,000 followers typically fall within the lower end of the valuation spectrum.
According to industry experts, accounts with 100k followers can be valued between $1,000-$5,000 on average (Source). However, the valuation depends on many additional factors beyond just the raw follower count.
Other metrics like engagement rate, views per video, niche, demographics, content quality, sponsorship history, and assets/branding all play a role in determining an account’s worth. An account with high engagement and loyal fans will be valued greater than an account that has low interaction despite their matching follower counts.
Additionally, brand-building assets like a consistent persona, logo, quality content archive, website, and active email list also boost an account’s valuation versus a similar sized account without these assets.
While follower count serves as a baseline for valuation, it does not tell the full story. A comprehensive assessment of an account’s influence and earning potential is needed to determine the true market value.
Sponsorship Earnings Potential
With 100k TikTok followers and good engagement, influencers can typically earn around $450 per sponsored post or campaign according to data from Quora (source). The top categories for sponsorships and brand deals for TikTokers with around 100k followers are fashion, beauty, and lifestyle products.
Higher engagement and impression rates on videos can increase the earnings potential from sponsorships. TikTokers with 100k highly engaged followers may earn $500-800 per sponsored post or more. Key factors that influence sponsorship earnings include video views, likes, comments, click-through-rates on links, and audience demographic.
Influencers cannot rely on follower count alone. Building an engaged audience that actively interacts and shares content is key for securing lucrative brand sponsorships on TikTok.
Affiliate Marketing Earnings
Affiliate marketing is when creators earn a commission from promoting or selling other companies’ products on their TikTok account. There are many affiliate programs specifically designed for TikTok influencers. Popular affiliate categories on TikTok include fashion, beauty, tech products, and more.
According to Quora, a TikTok creator with 50K followers can earn on average between $100 to $1000 per month through affiliate links[1]. However, earnings depend on many factors like audience engagement and niche. The highest converting affiliate verticals on TikTok are fashion and beauty products. Beauty influencers often promote makeup, skincare, hair products etc. Fashion influencers commonly share affiliate links for clothing, accessories and lifestyle brands.
With 100K engaged followers, TikTokers could potentially earn $500 to $2,000+ per month with affiliate marketing. But it requires consistently promoting relevant products and optimizing affiliate links in videos.
[1] https://www.quora.com/How-much-money-can-you-make-from-affiliate-marketing-on-TikTok-or-musical-ly
Selling Products or Services
One of the most lucrative ways for TikTok creators to monetize their following is by selling their own products or services. This allows creators to build their own brand and product line to market directly to their engaged audience. According to one analysis, creators can make anywhere from $300-$3,000 per month selling products with an audience of 100k followers (https://blog.beehiiv.com/p/counting-coins-in-your-digital-treasure-chest).
The main benefit of selling your own products versus promoting affiliate links is that you keep 100% of the profit margin. You also build an asset by owning your own ecommerce brand and product catalogue. This creates potential for passive income and long-term business value.
To successfully sell products on TikTok, it’s important to understand your target audience and what they respond to. Build content focused on your products and brand story. Collaborating with other creators can expand your reach. TikTok also offers ecommerce features like shoppable video ads and in-app shopping to help creators sell directly to fans.
TikTok Creator Fund
The TikTok Creator Fund is a way for popular creators to earn money directly from TikTok for videos that perform well. To join the fund, creators need at least 10,000 followers and 100,000 video views in the past 30 days. The fund pays out around 3-5 cents per 1,000 video views, though the exact rate varies.
For an account with 100K followers, a reasonable estimate would be around 500K views per month. At a rate of 5 cents per 1,000 views, that would equal about $25 per month from the TikTok Creator Fund. The actual amount could be a bit higher or lower based on the type of content and engagement. But in general, earnings from the fund are relatively small compared to sponsorship deals and other monetization methods. The Creator Fund aims to provide some supplemental income rather than replace other monetization strategies.
According to this creator’s account, with 100K followers they earned around $30 per month from the Creator Fund. So $25-30 per month seems a reasonable estimate for a 100K follower account.
Additional Monetization Options
In addition to the primary monetization methods discussed earlier, there are some other ways TikTok creators with around 100K followers can earn money:
Livestreams – Creators with over 1,000 followers can go live and receive virtual gifts from viewers. Gifts start at $0.01 and usually average around $0.10 per gift. With 100K followers, creators can expect to earn $100-$300 per livestream if 1-3% of followers send gifts.
Tips – Viewers can send direct tips to creators during livestreams or on regular videos. Tips tend to be small amounts like $1-$5. With a large enough follower base, tips can add up to a nice side revenue stream.
Brand deals – Having an audience size of 100K followers opens up more opportunities for sponsorships and brand deals outside of TikTok’s native advertising platforms. Typical earnings range from $500 to $5,000+ per branded content post.
Selling products – Creators can leverage their audience to sell merchandise or other physical/digital products. Average earnings vary greatly based on product pricing and sales conversion rates.
Influencers with 100K Followers
Several content creators have shared their experiences with earnings and monetization strategies on TikTok once they reached 100,000 followers. According to a blog published on Better Marketing, one influencer with 100k followers made $2,462 in 2021 from TikTok payments and sponsorships1. Their main revenue streams included TikTok’s Creator Fund payments, affiliate commissions, and sponsored content deals.
Another influencer interviewed by Exploding Topics indicated they earned around $800 per month on TikTok with 130k followers2. Their monetization approach focused on promoting brands through sponsored content as their primary income source. Overall, first-hand reports show monthly earnings ranging from a few hundred dollars to over $2,000 for TikTokers with around 100k followers.
Strategies include participating in TikTok’s Creator Fund, seeking brand sponsorships, selling merchandise, promoting affiliate links, and leveraging the platform to build an audience for other monetizable channels like YouTube or Twitch. As their following grows, influencers can optimize their income by diversifying revenue streams.
Conclusion
After understanding the various monetization methods available to TikTok creators, we can estimate the potential earnings value of a TikTok account with 100,000 followers. Through sponsorships and affiliate marketing, creators can conservatively earn around $100-500 per sponsored post or affiliate product promotion. With consistent posting and multiple partnerships, this could amount to thousands per month. The TikTok Creator Fund also provides additional earnings that scale with views and engagement. Creators may also generate income through selling products, services, merchandise and more.
Overall, a TikTok account with 100,000 real, engaged followers has significant monetization potential, likely worth a few thousand dollars upfront. However, the actual valuation depends on many factors like audience demographic, content quality and branding. Top creators with a highly targeted niche audience and professional brand presence may be able to earn even more from their account across several monetization methods. But typically, a starting value of $1,000-5,000 is reasonable for accounts with 100,000 followers.
