TikTok has exploded in popularity over the last few years, becoming one of the most downloaded and used social media platforms globally. The app allows users to create and share short videos set to music, with its algorithmically powered “For You” feed showing each user a personalized set of videos.
In an effort to support creators on the platform, TikTok launched the TikTok Creator Fund in 2020 as a way for popular creators to earn money from their videos. The fund allows eligible creators to earn cash from TikTok based on the engagement and views on their videos. It aims to provide creators with reliable and predictable earnings so they can dedicate more time to producing creative content.
The TikTok Creator Fund provides an avenue for monetization beyond typical advertising or sponsorships. In this article, we’ll take a deeper look at exactly how much money creators can expect to earn from the fund based on the number of video views they receive.
How TikTok Calculates Payments
TikTok calculates creator payouts based on a variety of factors including region, engagement, and video views. The exact algorithm TikTok uses is proprietary and not publicly disclosed. However, we know some key details about how it works:
TikTok takes into account the country and region the creator is based in when determining payout rates. Creators in the United States tend to earn more per view than creators in developing markets.
Engagement metrics like shares, comments, likes and overall watch time impact earnings per 1,000 views. Videos that garner more engagement and keep viewers watching tend to earn slightly more.
Of course, the number of views plays a major role as well. More views directly translate into higher potential earnings. However, TikTok does not reveal the exact rate paid per 1,000 views.
TikTok emphasizes that earnings depend on a combination of factors. Their algorithm looks holistically at multiple engagement and viewership metrics to determine individual payouts. The exact weights applied to each factor in the algorithm remain unknown.
Average Earnings Per 1,000 Views
Estimates on how much TikTok pays per 1,000 views vary, but many top creators report earnings between $0.02 and $0.04 per 1,000 views through TikTok’s Creator Fund program. At the high end, some creators have shared that they earn around $1 per 1,000 views
According to this source, the average rate sits around $0.02-$0.03 per 1,000 views. So on average, a TikTok creator with 1 million views could expect to earn around $20-$30 through the Creator Fund.
However, earnings per view can fluctuate based on factors like:
- The number of overall views – Earnings tend to increase for creators with more views and engagement
- Content type – Certain content like dance/comedy videos tend to earn more
- Location – Payouts vary by country and region
- Creator Fund status – Applying for and getting accepted to the fund may increase earnings
So while averages provide a baseline, earnings ultimately depend on an individual creator’s audience, content, and program status.
TikTok Creator Fund Payouts
The TikTok Creator Fund is a program TikTok launched to reward creators for the videos they post on the platform. To qualify for the Creator Fund, a TikTok account must meet the following minimum requirements:
- Have at least 10,000 authentic followers
- Post original videos that comply with TikTok’s Community Guidelines
- Be 18 years or older
- Have a certain number of video views in the last 30 days
Once accepted into the fund, creators can earn money based on the number of video views received each month. According to TikTok’s terms, the monthly payment structure and caps are as follows:
- Creators are paid on a per view basis, though TikTok does not disclose the exact cents per view rate.
- Payments are calculated based on the number of video views and the overall Creator Fund budget for that country.
- There is a monthly payment cap per creator based on country.
- Minimum payment threshold is $50. Creators must accrue at least $50 before payment is issued.
In summary, the TikTok Creator Fund offers creators a way to earn money for views, but there are eligibility requirements and monthly caps that determine individual payout amounts.
Other Monetization Options
In addition to the TikTok Creator Fund, there are other ways TikTokers can earn money from their videos and profiles.
One popular option is securing brand sponsorships and partnerships. Companies will pay TikTok creators to promote their products or services in TikTok videos. The more followers you have, the more appealing you become to potential sponsors. Negotiating a sponsorship deal upfront is crucial to ensure adequate compensation.
Affiliate marketing is another money-making tactic. TikTokers can include affiliate links in their profile bios or videos. They’ll earn a commission each time someone clicks the link and completes a purchase. Affiliate programs are offered by most major retailers and brands.
Finally, designing and selling merchandise is a way for TikTok creators to generate revenue. They can create and sell custom clothing, accessories, and other products featuring their brand logo and graphics. Many use third-party merchandise platforms like Teespring to produce and fulfill orders on-demand.
Tips to Increase Your Earnings
The most effective way to increase your earnings on TikTok is by creating viral content that gets a lot of views. Here are some tips for doing that:
- Follow trending challenges, sounds, hashtags, and topics to increase the chances of your content going viral.
- Engage your audience by asking questions, running polls and contests to get more comments.
- Use captions that are informative, witty, or funny to grab attention.
- Leverage trends by putting your own spin on them or mashing up multiple trends.
- Post consistently at least once per day, ideally 2-3 times per day.
- Analyze your top performing content and recreate similar videos.
- Use relevant hashtags and mention influencers to reach new audiences.
- Collaborate with other creators to tap into each other’s audiences.
- Go live regularly to engage directly with your followers.
- Consider promoting through TikTok ads to gain more followers.
Increasing your views and engagement through compelling content and consistency is key to boosting your earnings on TikTok over time.
Frequently Asked Questions
Here are answers to some common questions about earning money on TikTok:
How much does a TikTok creator make per 1,000 views?
There is no universal rate that TikTok pays per 1,000 views. Earnings depend on factors like the Creator Fund bonus, whether you’re in the TikTok Partner Program, types of videos, audience demographics, watch time, engagement, etc. Averages range from $2 – $4 per 1,000 TikTok views.
How many views do you need to make money on TikTok?
You need at least 100,000 authentic views in the last 30 days to qualify for the TikTok Creator Fund. To unlock other monetization features like gifting and tipping, you’ll likely need tens of thousands to hundreds of thousands of followers and strong viewer engagement.
Does TikTok pay you for live videos?
Yes, TikTok live streams can be monetized in multiple ways. You can earn money from viewer gifts and tips during a live video. Longer live streams also count towards watch time bonuses. Live videos help boost your overall viewership and traffic, allowing you to potentially meet monetization program thresholds faster.
How often does TikTok pay creators?
TikTok pays creators in the Creator Fund monthly. You’ll receive your payout around the 15th of each month for the previous month’s views. Other earnings like gifts and tips are also paid out on a monthly basis.
Final Thoughts
While exact earnings per 1,000 TikTok views vary quite a bit, most creators make between $2 to $4 per 1,000 views. However, top creators with large followings and brands paying for sponsorships can make upwards of $10 per 1,000 views.
TikTok has several monetization options beyond the Creator Fund, such as gifting, brand sponsorships, live streams, and the TikTok Shop. The key is building a loyal following that engages with your content.
Remember to optimize your videos for the TikTok algorithm, use relevant hashtags, collaborate with other creators, go live consistently, and actively engage with your audience. With persistence and hard work, you can start earning money on TikTok.
Sources/References
[1] TikTok Newsroom. “Introducing the $200 Million TikTok Creator Fund.” https://newsroom.tiktok.com/en-us/introducing-the-200-million-tiktok-creator-fund
[2] TikTok Newsroom. “An update on our work to support creators.” https://newsroom.tiktok.com/en-us/an-update-on-our-work-to-support-creators
[3] Forbes. “How Does TikTok Make Money?” https://www.forbes.com/sites/johnkoetsier/2020/05/18/how-does-tiktok-make-money/?sh=45c8f4fb53f6
[4] Influencer Marketing Hub. “TikTok Stats – Everything You Need to Know [Jan 2023].” https://influencermarketinghub.com/tiktok-stats/
[5] Oberlo. “How Much Do TikTok Influencers Make? [TikTok Money Calculator].” https://www.oberlo.com/blog/tiktok-influencer-earnings
[6] Mediakix. “How Does TikTok Work? A Marketer’s Guide to Using TikTok.” https://mediakix.com/blog/a-marketers-guide-to-using-tiktok/
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