Getting views on TikTok can seem challenging, especially when you’re just starting out. With so many popular creators already established on the platform, it’s natural to wonder how many views are considered “good” when you’re trying to grow your own account.
The short answer is that there is no definitive number of “good” TikTok views. How many views are good really depends on your goals and where you currently stand with your account. Getting even 10-50 views as a brand new creator can be a big accomplishment. For established creators with millions of followers, anything less than hundreds of thousands of views may be seen as underperforming.
Factors that determine a “good” number of TikTok views
There are a few key factors that determine what count as good views on TikTok:
- Your current follower count – Creators with more followers tend to get more views
- How long you’ve been on TikTok – Views tend to increase the longer you’re on the platform
- Your content niche – Some topics lend themselves to more viral success than others
- Video quality – Higher quality videos tend to get more engagement
- Your engagement rate – The percentage of followers who view your content
Let’s explore each of these factors in more detail:
Follower count
Your follower count is one of the biggest determining factors for views. The more followers you have, the larger potential audience you’ll reach with each video. While views can sometimes come from non-followers (like through hashtags or the For You page), followers are more likely to watch your content.
As a general benchmark, creators with:
- 100-1k followers – 10-100 views per video is good
- 1k-10k followers – 100-500 views per video is good
- 10k-100k followers – 500-5k views is good
- 100k-1M followers – 5k-100k views is good
- 1M+ followers – Over 100k views per video is good
Of course, these numbers are not definitive. But they give you an idea of view ranges to aim for based on your current follower count.
Time on TikTok
The longer you’ve been actively posting on TikTok, the more views you tend to achieve. When you first join TikTok, you have to build authority and credibility within the algorithm. The algorithm wants to see consistent posting over time before it starts promoting your content more.
So while you may only get a handful of views as a brand new creator, you could see your views jump significantly after a few months of regular posting. Be patient and keep creating quality content.
Your content niche
Some content niches naturally perform better than others on TikTok. Dance trends, comedy/humor, and entertaining visual content tend to be the most viral. Educational content or more commentary-style content may receive fewer views.
Look at top creators in your niche to get an idea of view ranges to aim for. Comparing your comedy channel to a dance channel, for example, won’t give you an accurate idea of how you’re performing.
Video quality
Higher-quality videos (both visually and in terms of creativity) tend to get more views on TikTok. Things like clear lighting, high-resolution footage, smooth editing, and captivating captions can all help a video perform better.
If your content quality is lacking, views may suffer. Find ways to step up production value, even when filming on just a smartphone.
Engagement rate
Your engagement rate refers to the percentage of your followers who view each video, on average. This metric gives you insight into how captivating your content is to your audience.
To find your engagement rate, divide your average views per video by your follower count. For example, if you have 10,000 followers and get 5,000 views per video, your engagement rate would be 50%.
As a benchmark, an engagement rate of:
- 25% or above is excellent
- 10-25% is good
- 5-10% is average
- 1-5% is below average
A higher engagement rate signals you’re creating content your audience loves! If your rate drops lower, it may be time to adjust your content strategy.
Other benchmarks for good TikTok views
In addition to the factors above, here are some other helpful TikTok view benchmarks to be aware of:
- 50-100 views within the first hour for a strong new video is good
- 100 views total as a new account is an excellent start
- 500+ views in 24 hours indicates a viral video
- 1,000+ views in 24 hours is a home run video
- 10,000+ views in 24 hours means a mega-viral hit!
These types of benchmarks help give you an instant gauge of how well a specific video is resonating.
Tips to get more TikTok views
Here are some key tips to get more views and continually improve on TikTok:
- Use relevant hashtags in your captions
- Post at optimal times based on your analytics
- Engage with your audience in comments
- Duet and stitch popular videos in your niche
- Cross-promote your videos on other social platforms
- Create visually appealing and captivating videos
- Stay consistent with posting and interact often
It also helps to tap into viral trends and challenges on TikTok when you can do so authentically. But avoid following every trend just for views – stay true to your brand identity.
Tracking progress over time
Rather than focusing on views for an individual video, it’s most important to pay attention to your overall progress and growth over weeks and months.
Track your average views per video each week or month. See how your views increase as you build your follower count and become more established on TikTok.
Celebrate small milestones, like the first time you hit 100 followers or 1,000 views. Save your top-performing videos to analyze what content resonates most.
With consistency and persistence, your TikTok views will grow. Let your own growth trajectory, rather than comparisons to others, determine what view counts are good for your account.
Conclusion
Getting “good” views on TikTok depends heavily on your current situation. As a new creator, 10-100 views can be great starting out. For established creators, at least thousands of views per video is ideal.
Focus on improving video quality, using strategic hashtags, and building your follower base. Analyze your progress over weeks and months, rather than individual videos. With time and effort, you can achieve steadily growing TikTok views.
