What is a TikTok profile link?
A TikTok profile link is a clickable URL that leads users directly to your profile on the TikTok app or TikTok.com (https://later.com/blog/tiktok-link-in-bio/). Having a profile link makes it easy for viewers to access and follow your TikTok profile from outside the app, like on other social platforms or websites.
You may want a TikTok profile link for a few key reasons:
- Drive traffic to your profile – A link allows you to promote your profile and gain more followers.
- Link to your bio – The link goes directly to your profile bio, where you can include other helpful links.
- Build your brand – A link helps establish your brand identity beyond just the TikTok app.
In summary, a TikTok profile link enables broader discovery of and access to your TikTok presence, making it a useful tool for content creators and brands.
Finding your profile link on mobile
Here are the steps to find your TikTok profile link using the TikTok mobile app on your iPhone or Android phone:
First, open the TikTok app on your mobile phone. Once the app is open, tap on the “Me” tab at the bottom to go to your profile page.
Next, tap on the three dots in the top right corner to open the menu. Select “Settings and privacy” from the menu.
This will open your account settings. Tap on “Share profile” and then tap “Copy link” to copy your unique TikTok profile URL to your clipboard.
You can then paste this link anywhere you want to share your TikTok profile, like in your Instagram bio or on Twitter. The link will take anyone directly to your TikTok profile when clicked.
Finding your profile link on desktop
One easy way to find your TikTok profile link on desktop is to go directly to the TikTok website. Here are the steps:
- Go to TikTok.com and login to your account.
- Once logged in, click on your profile icon in the top right corner.
- Next to your username, click on the 3 dot menu icon.
- From the dropdown menu, select “Share profile”.
- This will open a window with your full TikTok profile URL. You can highlight and copy this link to share it elsewhere.
The TikTok website makes it simple to locate your personal profile link. Just be sure you’re logged into the account you want the link for. From the share profile option, you can get the direct URL to showcase your TikTok page on other platforms.
Customizing your profile link
One way to customize your TikTok profile link is by setting a custom URL. However, this option is only available for accounts with over 10,000 followers.
To set a custom URL on TikTok:
- Go to your profile tab and tap the three-dot menu icon in the top-right corner.
- Select “Settings and privacy” from the menu.
- Tap “Profile” and then select “Custom URL”.
- Type in your desired custom URL. You can use up to 30 characters.
- Tap “Save” to set your new custom TikTok URL.
Once you have over 10k followers, setting a custom URL makes your profile link shorter, more memorable, and easier to share. Having a custom link can also add legitimacy and professionalism to your TikTok account.
Using your TikTok profile link
Once you have your custom TikTok profile link, there are several ways you can utilize it:
Share it on other social platforms like Instagram, Twitter, or Facebook to drive followers from those platforms to your TikTok page. Include your link in your bio or share it in posts to maximize discovery.
Put your TikTok profile link in your email signature or resume. This makes it easy for contacts and potential employers to check out your TikTok profile.
Use your link whenever you need to drive traffic to your TikTok page. Share it on websites, YouTube, email newsletters, or anywhere else you have an audience. The more places you share it, the more potential views and followers for your TikTok account.
Your custom TikTok profile link helps centralize and brand your channel. It’s short, memorable, and easy to propagate across the internet, acting as a clickable doorway to all your great TikTok content.
Making your profile discoverable
One of the keys to gaining more views and followers on TikTok is having a discoverable profile. Here are some tips to improve your discoverability and reach new audiences on TikTok:
Use relevant hashtags – Include a mix of popular and niche hashtags in your captions that are relevant to your content. This will help connect you to both broad and targeted audiences who are searching those hashtags. But don’t overdo it, 1-2 max per video is recommended (1).
Engage with your niche community – Be an active member of your niche by commenting on relevant videos, doing duets/stitches, and participating in challenges. This helps build relationships and gets you in front of similar audiences (2).
Cross-promote on other platforms – Promote your TikTok profile and content across your other social media accounts and websites. This exposes you to new audiences and drives traffic back to your TikTok (3).
By optimizing your profile for discovery, you can expand your reach and gain more visibility on TikTok. Focus on creating content your audience will enjoy and engage with. The more you interact, the more the algorithm will show your videos to those interested in your niche.
Analytics from your profile
TikTok provides detailed analytics about your profile so you can understand your audience and optimize your content. When you log into TikTok through the mobile app or desktop site, you can view analytics for your profile under Settings.
Key metrics you can view include:
- Total profile views – This shows how many times your profile has been viewed. It can help you gauge interest and reach.
- Follower growth – View days/times when you gain more followers to understand what content resonates.
- Top videos – See which videos got the most views, likes and comments. This helps identify your best performing content.
- Audience demographics – Breakdown of followers by age, gender, location and device.
- Traffic sources – Understand where your profile views come from, like Hashtag challenges, Discover, or other profiles.
Analyzing this data regularly can inform content creation and help grow your audience. You can also use third party tools like ToolXoX for even more in-depth analytics.
Building your brand with profile
Your TikTok profile is a great place to establish your brand and showcase your niche. Having a consistent brand and professional bio helps build credibility and trust with viewers.
Make sure your profile photo, bio, and content all align with your brand image. Choose a profile photo that represents you or your business. Write a short, catchy bio highlighting your niche or what you want to be known for. For example, a fashion brand could write “Affordable & stylish clothes for fierce boss babes” in their bio.
TikTok only allows 150 characters in the bio, so make them count! Include important keywords and emojis that communicate your brand vibe. Link to your website or other social channels to drive traffic.
According to research from Iconosquare, consistency is key. Post content regularly that aligns with your niche so followers know what to expect from your profile.
Curate a TikTok profile that feels cohesive, recognizable, and professional. This will attract your ideal audience and help build a strong brand presence over time.
Driving Traffic With Your Link
Your TikTok profile link is a powerful tool for driving traffic to your profile from outside platforms. Here are some ways you can utilize your link to get more eyes on your TikTok content:
Share your link on your website and blog. Add it to your website’s footer or a sidebar widget to enable visitors to easily find and follow you on TikTok. You can even embed a TikTok feed on your website.
Promote your link on other social platforms like YouTube, Instagram, and Twitter. For example, add your TikTok link in your YouTube video descriptions or Instagram bio. Cross-promoting your TikTok profile will help followers on other platforms discover you.
Include your TikTok link on business cards, flyers, ads, email signatures, and any other promotional materials. This makes it simple for people to find and connect with you on TikTok as you network and market your brand.
Leverage influencer marketing by having influencers share and promote your link to their audiences. This can expand your reach to new demographics.
Use your link in your email marketing like newsletters and autoresponder campaigns. Email is still one of the top digital marketing channels so utilize it to drive more followers.
In summary, actively sharing and promoting your TikTok profile link can significantly boost your visibility and get more people viewing and engaging with your videos. Treat it as an essential tool for expanding your audience beyond just the TikTok platform.
Frequently asked questions
Some common questions that come up when using a TikTok profile link include:
Changing custom URL
If you want to change your custom URL, you can do so by editing your profile. Tap “Edit profile” and then tap on your current custom URL. This will allow you to edit the custom link.
Keep in mind you can only change your URL once every 30 days. The previous URL may still work for some people who had it, but it will redirect to your new custom URL [1].
Username changes
If you change your username, it will automatically change the URL link. For example, if your username was @cooluser and you changed it to @awesomeuser, your profile link would update from tiktok.com/@cooluser to tiktok.com/@awesomeuser [2].
Profile not showing up
If your profile doesn’t show up when someone uses your custom URL, make sure your account is public. Private accounts won’t be accessible through profile links. Check your privacy settings and change to public if needed.
Also check that your username itself hasn’t changed. The link will break if the username changes but the old URL is still being used.
