Analyzing your TikTok followers provides valuable insights for creators and brands. Understanding your audience demographics, interests, and engagement can inform content strategy and help you build a stronger community. By regularly assessing key metrics around followers, you can optimize your approach to resonate with your current audience and reach new potential followers.
This article will explore the core metrics and analytics available to TikTok creators. We’ll look at follower count growth over time, demographics like age, gender, and location, engagement rates, hashtag and content performance, follower loyalty, and influencer collaborations. Monitoring these areas can reveal opportunities to improve engagement and growth. It ultimately allows you to create more relevant, high-quality content tuned to your audience’s preferences.
Follower Count
One of the most important metrics to track on TikTok is your follower count. This represents the size of your audience and potential reach for each piece of content you post. According to recent statistics, the average TikTok account has between 100 and 1,000 followers. Accounts with 1,000-5,000 followers are considered small influencers, while larger influencers have 5,000-10,000 followers. Only around 25,000 accounts have over 10,000 followers.
To analyze your follower count, start by looking at the total number of current followers. Then view historical data to examine follower growth over time. Are you gaining followers daily, weekly, or monthly? Fast follower growth may indicate your content is resonating and reaching new audiences. Slow or stagnant growth could signify issues with content or strategy.
Also compare your follower count to similar accounts in your niche. For example, if you have 2,000 followers but most creators in your field have over 10,000, then there’s room to expand your audience. Regularly benchmark against competitors to evaluate how you stack up.
According to TikTok statistics from Social Insider, the highest follower engagement rate is seen in accounts with under 5,000 followers. Larger accounts tend to have lower engagement rates per follower. This indicates the importance of analyzing engagement metrics in addition to pure follower numbers.
Follower Demographics
One of the most important aspects of analyzing your TikTok followers is understanding the demographics. This includes factors like age, gender, location, interests and behaviors. According to Exploding Topics, as of January 2022, the majority of TikTok users are female (57%) while 43% are male. In terms of age, TikTok tends to skew younger with 32.5% of users between the ages of 10-19 and 29.5% between 20-29. Only 7.1% of users are 50+.
Location data can provide insights into which countries and regions your followers are based in. This can help with timing of content and targeting specific audiences. In terms of interests and behaviors, pay attention to the types of content your followers engage with most. This can give you clues into their hobbies, passions and lifestyles.
Engagement Rate
Engagement rate is a key metric for measuring the performance of TikTok content. It looks at the number of likes, comments, and shares received per post. According to a 2023 benchmark report by Rival IQ, the average engagement rate per follower on TikTok is 5.7%, which is significantly higher than other platforms like Instagram.
To calculate your engagement rate, add up the likes, comments, and shares for each of your posts over a specific time period. Then divide that number by the total number of followers you had during that time. This gives you your overall engagement rate.
For an individual post’s engagement rate, divide the total engagement by the total views. A good engagement rate per post is considered to be 5-10%. Anything above 10% is considered high.
Some benchmarks for good overall engagement rates on TikTok are:
- 5-7% – Average
- 8-10% – Good
- 11-15% – Very Good
- 15%+ – Excellent
The higher your engagement rate, the more your followers are liking, commenting on, and sharing your content. This signals they find your content relevant, valuable, and worth engaging with.
Content Analysis
One of the most important TikTok analytics to analyze is your content performance. This can provide insights into what types of videos resonate most with your audience.1 Looking at metrics like views, comments, shares, and engagement rate on each video will show you your top performing content.
Sort your videos by view count to see which individual videos have the highest viewership. You can also filter your analytics to show you your best performing videos over the past 7 days, 30 days, or longer time periods.2 See if any trends emerge around content length, formats, effects, sounds, or hashtags that tend to correlate with higher views.
Analyze when your followers are most active by looking at daily and hourly breakdowns of traffic sources and engagement. This can help you determine the optimal times to post new videos and engage with your audience.3
Hashtag Performance
Analyzing the top hashtags driving views and followers can provide insights into which hashtags resonate most with your audience. According to TikTok’s hashtag analytics, you can view performance data for hashtags including views, engagements, and audience demographics. This helps inform hashtag strategy and selection.
Niche hashtags with a more targeted audience tend to drive higher engagement over broad mainstream hashtags. As noted by Tweetbinder’s TikTok analytics guide, tailoring hashtags to your niche allows you to better connect with your target audience. Mixing niche and more general hashtags provides a balance of visibility and relevance.
Follower Loyalty
One important metric to analyze is follower loyalty – how many of your followers continuously engage with your content over time versus those who follow once but do not return. As noted in an article on Medium, having a high follower count does not necessarily translate into loyal fans (https://frankynines.medium.com/does-tiktok-follower-count-actually-equate-to-fan-loyalty-e839130d017d).
To measure follower loyalty, look at follower retention rates over time. This shows what percentage of followers you retain versus those who unfollow. High unfollowing activity can indicate issues with content relevance or quality. Try analyzing retention week-over-week and month-over-month. Sudden drops may reveal problems areas to address. Overall, aim for steadily growing retention rates.
You can also look at follower loyalty by types of content. See which posts attract repeat engagement over time versus one-off viral hits. This helps identify your pillar content that resonates most with your core audience.
Influencer Collaborations
Collaborating with influencers is a great way to expand your reach and engagement on TikTok. When analyzing your followers, look at which influencers drive the most traffic and engagement. You can find this data in your TikTok analytics by filtering views and engagements by user. According to TikTok Influencer Analytics, brands should look for influencers with high engagement rates and authentic connections with followers.
Some best practices for successful influencer collaborations include:
- Choosing influencers who are a natural fit for your brand and content style
- Allowing influencers creative freedom to put their unique spin on branded content
- Compensating influencers fairly for their work and reach
- Promoting influencer content organically by liking, commenting, and sharing
- Analyzing campaign performance to optimize future collaborations
The most effective influencer partnerships on TikTok combine brand goals with creators’ unique talents and audiences. Use data from your TikTok analytics to guide your influencer relationship decisions.
Follower Interactions
Interacting with your followers is crucial for building a sense of community on TikTok and increasing engagement. According to Woorise1, when you respond to comments from your followers, it shows them that you are interested in having a conversation. Making the effort to reply to comments and messages indicates that you care about your audience.
To boost engagement, it is important to maintain high reply rates to comments and direct messages. This gives followers a sense that their voice matters. Respond thoughtfully and avoid one-word answers or spammy replies. Ask questions to keep the dialogue going. Thank followers for their comments and provide value by answering any questions they may have2. Building these personal connections strengthens community on your channel.
Set aside time each day dedicated to engaging with your followers. Stay on top of comments and messages so you can respond in a timely manner. This active participation is key for transforming followers into loyal community members who feel valued.
Conclusion
In summary, analyzing your TikTok followers provides valuable insights that can help guide your content strategy and grow your account. Key takeaways from examining follower count, demographics, engagement metrics, content performance, collaborations, and interactions include identifying who your audience is, what content resonates most, and opportunities to improve.
Based on this analysis, some recommended next steps may be to create content tailored to your target demographic, focus on top-performing hashtags and content verticals, collaborate with influencers in your niche, respond to follower comments, and optimize captions and hooks to drive engagement. Continually monitoring your follower analytics over time shows whether your efforts are successful in attracting your ideal audience and keeping them engaged. This allows you to refine your approach for greater growth and impact.
