TikTok is a popular short-form video app that has exploded in popularity in recent years. As of 2023, TikTok has over 1 billion monthly active users worldwide (TikTok Statistics | Enterprise Apps Today). The platform makes it easy for creators to produce and share short, entertaining videos that have the potential to go viral.
Tracking your followers on TikTok is important for understanding your audience and measuring your growth over time. Knowing who your followers are allows you to tailor content that resonates with them. Analyzing follower growth and demographics provides insights into how well your content is performing. Additionally, tracking unfollows helps identify potential issues with your content that may be turning followers away. Overall, monitoring followers is an essential part of developing an effective TikTok strategy.
View Follower Count
The most direct way to view your total number of followers on TikTok is right from your profile. When you open the TikTok app, tap on the “Profile” icon at the bottom right. This will take you to your profile page.
At the top of your profile, you will see two key stats: the number of posts you’ve created, and right next to it your total follower count. This follower count shows the current number of users following your account.
TikTok updates this follower count in real-time. So you can check back frequently to get an up-to-date look at how your audience is growing. It’s a simple yet effective way to track your follower growth over time.
If you ever notice your follower count seems stuck or inaccurate, here are some troubleshooting tips:
- Close and re-open the TikTok app to refresh the count.
- Check that you have a strong internet connection.
- Log out and back into your account.
Occasionally TikTok may experience delays in updating follower counts during times of heavy server load. But typically, the number shown on your profile represents your true and current follower count.
Source: https://techinsocial.com/tiktok-follower-count-stuck-here-is-how-you-can-fix-it/
See New Followers
TikTok makes it easy to see who your newest followers are. Here’s how to find your list of new followers in the TikTok app:
Tap on your profile icon in the bottom right corner, then tap on the “Followers” tab. This will bring up your full list of followers.
At the top of your followers list, tap on “New” to sort your followers with the newest ones first. This sorts your followers with the most recent additions at the top. Scroll through to see your latest followers.
You can tap on any follower in the list to visit their profile and check out their content. If you want to follow them back, simply tap the “Follow” button on their profile.
TikTok does not provide timestamps showing exactly when each new follower started following you. But sorting by “New” lets you easily see your latest followers in chronological order.
Checking your new followers list regularly can help you identify rising influencers in your niche to potentially collaborate with. It’s also useful for monitoring follower growth over time.
Analyze Follower Demographics
One of the most useful ways to track your TikTok followers is to analyze their demographics like age, gender, and location. This allows you to gain valuable insights into who your followers are.
To view your follower demographics in TikTok, you’ll need access to TikTok analytics. You can find the demographics under the “Followers” section in your TikTok analytics page. This will show you a breakdown of your followers by age, gender, country, and device.
The age demographic can help reveal which age groups you resonate most with. You’ll be able to see the percentage of your followers in different age buckets like 13-17, 18-24, 25-34, etc. Analyzing your gender demographics can show if you have more male or female followers.
Location data shows which countries and cities you have the most followers in. This geographic information allows you to adjust your content accordingly if you want to improve engagement in certain regions. You can even drill down to the city level.
Regularly checking your TikTok follower demographics gives you an evolving picture of your audience so you can better understand them and create content they’ll appreciate. Refer to this report for a detailed demographic analysis.
Identify Influential Followers
Influential followers on TikTok tend to have a large number of followers themselves and high engagement on their videos. Identifying and engaging these influencers can help grow your own account.
Here are some tips for spotting influential followers:
- Check their follower count – Accounts with over 10,000 followers often have more influence.
- Analyze their engagement – Do their videos regularly get thousands or millions of views and likes? High engagement signals influence.
- Look for verification badges – TikTok verifies accounts with large authentic follower bases.
- See if they have a big presence on other platforms like Instagram or YouTube.
- Use analytics tools like HypeAuditor to identify followers with high authority scores.
According to Upfluence, searching relevant hashtags and looking for #ad can surface influencers posting sponsored content.
It’s important to engage these influential followers because they can help expose your content to their large follower bases. Even a like, comment or share from an influencer can lead to a spike in engagement and followers for your own account.
Track Unfollows
One way to identify followers who have unfollowed you on TikTok is to periodically check your follower count. If the number goes down, it likely means someone unfollowed you. However, this method only shows net changes in followers, not specific people who unfollowed.
To identify individual unfollowers, you’ll need to use third-party apps like Staunch Social or Unfollow Track App. These apps connect to your TikTok account and track changes to your follower list over time. They can show you exactly who unfollowed, so you can analyze if you lost followers after changing up your content style or posting frequency. The apps provide analytics on when people unfollowed and can even send you notifications when someone unfollows you.
While TikTok itself does not have a native unfollower tracking feature, third party apps fill the gap. Using an unfollower tracker can provide insight into how your audience responds to your content so you can tweak your TikTok strategy accordingly.
Analyze Follower Interactions
One way to track followers on TikTok is to analyze how they are interacting with your content over time. TikTok provides analytics on metrics like likes, comments, shares, and more that allow you to see how engaging your content is.
Within the TikTok analytics dashboard, you can view the “Followers” tab to see engagement metrics. This shows the total number of likes, comments, shares, and more that your content received over time. You can compare these metrics day-by-day or week-by-week to see how engagement is trending.
You can also click on specific posts to see the post engagement rate – calculated as [(Number of likes + Number of comments + Number of shares + Number of content clicks in videos) / Number of viewers] * 100 [1]. Comparing the engagement rates on different posts can show you what content resonates most with your followers.
By regularly analyzing these interactions and engagement metrics, you can get a sense of how interested and engaged your followers are with your content over time. Increased interactions signal an engaged audience, while lower metrics may indicate potential issues to address.
Compare to Competitors
Benchmarking your follower count and engagement against competitors on TikTok can provide valuable insights. You can identify accounts in your niche or with similar content and compare their follower count to yours. This allows you to evaluate where you stand in your field and set goals for growth.
Likewise, comparing engagement rates (likes, comments, shares, etc.) against competitors gives you a sense of how well your content resonates with your audience. Accounts with higher engagement often have better content or marketing strategies you can learn from. Analyzing competitors’ top and average performing videos can reveal what type of content generates the most engagement among your target audience.
According to research from Social Samurai, regularly benchmarking against competitors helps you identify growth opportunities and keep ahead on TikTok. Focus on accounts in the same niche for the most relevant comparison.
Grow Your Following
Gaining more high-quality followers on TikTok requires consistently creating engaging content as well as actively promoting your account. Here are some tips:
Make use of relevant hashtags so your content appears in searches. Target hashtags with modest popularity instead of extremely common ones. Research hashtags used by similar accounts in your niche. According to HelpWyz, hashtag challenges can help you reach new audiences.
Engage with your audience by responding to comments, doing live streams, and collaborating with others through duets or stitches. Be an active participant in the TikTok community.
Optimize your profile with an attractive photo and bio that communicates your brand. Include relevant keywords that will help you appear in searches.
Promote your account outside of TikTok by sharing your profile link or best videos on other social platforms.
Run TikTok ads to get your content in front of more potential followers. Target your ads appropriately for the best results.
Analyze your analytics to identify peak posting times when your followers are most active. Post consistently during those high-traffic periods.
Partner with influencers in your niche to tap into their follower base. Offer to create custom branded content for them.
Leverage TikTok’s algorithm by engaging viewers early and often. The more likes, comments, shares, and watches your videos get, the more TikTok will promote your content.
Conclusion
Tracking your followers on TikTok is an important part of growing your account and understanding your audience. By regularly checking your follower count, viewing new followers, analyzing follower demographics and interactions, and comparing to competitors, you can gain valuable insights to inform your content strategy.
Some key takeaways include:
- Check your follower count daily to spot growth trends over time.
- Review new followers to see which content is attracting your target audience.
- Study follower demographics like age, gender, and location to create relevant content.
- Identify influential followers who can help expand your reach.
- Analyze interactions to see which posts resonate best with followers.
- Compare your follower growth to competitors to benchmark performance.
Consistently tracking your TikTok followers enables you to better understand your community. These insights can then be used to refine your approach, engage your audience, and strategically grow your account.
