TikTok has quickly become one of the most popular social media platforms, with over 1 billion monthly active users. One of the key features that has driven engagement on TikTok is the ability for users to “favorite” videos they like. Favoriting a video is similar to liking it, but it adds that video to your Favorites collection so you can easily find it later.
With so many users favoriting videos, creators are often curious to see who has favorited their content. However, TikTok does not make this easy to find initially. In this article, we’ll provide an overview of the various methods you can use to see who has favorited your TikTok videos.
We’ll cover how to view favorites directly on your profile, using notifications, video analytics, the TikTok desktop site, and third-party apps. Understanding the difference between favorites and likes is also important. Finally, we’ll discuss best practices for engaging with fans who favorite your content.
Why See Who Favorited Your TikTok?
Knowing who has favorited your TikToks can help you better understand your audience and what type of content resonates with them. According to TikTok, adding a video to Favorites is a way for users to bookmark content they want to watch again later (https://later.com/blog/tiktok-favorites/). When you see who has favorited your videos, you gain insight into which users specifically enjoyed your content.
This information allows you to better cater to your engaged viewers by creating more of the content they love. It also helps you identify potential new followers who are already interacting with your profile. You can check out the favoriters’ profiles and content to see if they would be a good fit for collaborations or shoutouts as well (https://www.tiktok.com/@mya.nichol/video/7212700628009864494?lang=en). Engaging these invested viewers can help grow your following and reach new audiences with relevant interests.
Viewing Favorites on Your Profile
One of the easiest ways to see who has favorited your TikTok videos is directly on your profile page. To access your list of favorites:
1. Open the TikTok app and tap on your profile icon in the bottom right corner.
2. This will take you to your profile page. At the top of the page, tap on the heart icon next to the bookmark icon.
3. You will now see the full list of videos that have been favorited, along with the username of the user who favorited it and how long ago they favorited it.
This favorites page shows all of the TikTok videos that have been favorited by other users. You can scroll through to see a comprehensive list. This makes it easy to see at a glance who has been engaging with your content by favoriting your videos.
Source: https://www.makeuseof.com/how-to-find-and-manage-tiktok-favorites/
Using Notifications to See New Favorites
One of the easiest ways to see who has favorited your TikToks is to turn on notifications for new favorites. This allows you to get real-time alerts when someone adds your video to their favorites.
To enable notifications for new favorites:
- Open the TikTok app and tap on the “Me” tab.
- Tap on the three-line menu icon in the top right corner.
- Select “Settings and privacy.”
- Tap on “Notifications.”
- Under the “Interactions” section, turn on “New favorites.”
Once enabled, you’ll get a notification each time someone taps the bookmark icon to favorite your video. The notification will show you the username of the person who favorited your content.
This provides a simple way to monitor in real-time who is appreciating and engaging with your videos. Just keep in mind that if your account and videos become very popular, you may get a high volume of notifications flooding in.
Checking Video Analytics for Favorites
The TikTok app provides analytics for each individual video you have posted. This allows you to see how many favorites your videos have received.
To view favorites for a specific video, open the TikTok app and go to your profile. Tap on the video you want to analyze. Tap the three dots in the bottom right corner and select “Analytics”.
On the analytics page for each video, you can see the total number of favorites the video has received. The analytics break this down into a graph over time so you can see when the video received spikes in favorites.
The video analytics also provide some geographic data about your favorites. You can see which countries your favorites are coming from. This allows you to get a sense of where your fanbase is located.
Checking the built-in analytics for each video is the easiest way to monitor favorites over time. This gives you granular data for each individual video, rather than just your overall profile totals.
For more details on using TikTok analytics, visit the TikTok Newsroom tutorial.
Using TikTok Desktop Site
Log in to TikTok on a computer using either the website or desktop app. Favorites are easy to access on the TikTok desktop site.
On the left sidebar, you’ll see options for “For You,” “Following,” and “LIVE.” Click on “Favorites” which appears underneath these main tabs. This will open your Favorites feed where you can scroll through all your saved videos, sounds, effects, and more.
The Favorites page on desktop operates similarly to the mobile app. You can preview videos, play sounds, and get a full overview of all your bookmarked content. It’s a great way to revisit and manage your Favorites if you prefer using TikTok on a larger screen.
The desktop site also makes it simple to find new favorites. When viewing a video, the bookmark icon is visible on the bottom right. Click it to instantly add that video to your Favorites feed.
By using TikTok on a computer, you get the complete experience just like mobile, with the added benefit of an easier Favorites access. Check the desktop site or app to conveniently see all your bookmarked videos, sounds, and effects in one place.
Third-Party Apps to Track Favorites
Services like HypeAuditor and Poplar provide stats and analytics for TikTok creators, including the ability to see who has favorited your videos. These third-party apps connect to your TikTok account and compile data that isn’t readily available on TikTok itself.
HypeAuditor provides in-depth analytics on followers, views, likes, comments, and more. The “Favorites” section shows you exactly who has favorited your videos recently. You can sort and filter the list in different ways to analyze your top favoriters.
Similarly, Poplar offers a “Favorites” report where you can view names, profiles, and follow/follower numbers of users who have favorited your content. This gives creators valuable insight into their audience and top fans.
A downside is that these services often require having a TikTok Pro or Business account in order to connect and access the expanded analytics. So regular personal accounts may not be able to utilize these third-party apps. But for qualifying accounts, they provide robust favoriting data not available on TikTok alone.
Favorite vs. Like on TikTok
One key difference between favorites and likes on TikTok is that favorites are private while likes are public. When you favorite a video, only you can see that video in your favorites list. However, when you like a video, that like is counted publicly and displayed next to the video for all users to see.
Favoriting is also the only way to bookmark or save videos that you like watching on TikTok. Since the algorithm shows you an endless stream of new video recommendations on your For You page, favoriting is how you can easily find and watch those videos again later. Liking a video doesn’t save or bookmark it in any way.
As social media expert Amy Roberts explains, “Whereas likes are public-facing, favorites are private. By tapping the share button and then ‘Add to Favorites,’ you can bookmark videos without anyone knowing.”
Best Practices for Engaging Favoriters
If you want to engage with those who have favorited your videos, here are some best practices:
Thank them in comments or messages. A simple “thanks for the favorite!” on one of their videos goes a long way. You can also send them a direct message thanking them for favoriting your content.
Check out their profile and like their videos. Favoriting someone’s content is a big compliment, so return the favor by watching their videos and hitting like. Leave positive comments too.
Collaborate with other creators. Consider duo videos or content collaborations with TikTokers who regularly favorite your content. This helps cross-promote both of your accounts.
Doing these small gestures helps build a sense of community with your engaged viewers. Thanking those who favorite your videos also encourages more engagement over time.
Conclusion
In summary, knowing who has favorited your TikTok videos can provide valuable insights into your audience and help guide your content strategy. You can view favorites directly on your profile, in notifications, and through TikTok’s analytics. While third-party apps offer more detailed analytics, be sure to thoroughly research their privacy policies first. Favoriting is an important engagement signal on TikTok, allowing users to bookmark content they enjoy. When you identify your biggest fans through favorites, you can further engage them by replying to comments, doing collaborations, and focusing on the type of content they love. Understanding your audience is key to creating content that resonates and gets more views on TikTok. Pay attention to favorites as a metric of audience interest so you can continue tailoring your videos to what works.
