TikTok likes are a form of positive engagement on the platform, similar to “liking” a post on other social media networks like Facebook or Instagram. When you like a video on TikTok, it indicates that you enjoyed and appreciated that content. Likes are publicly displayed on each video, essentially acting as a benchmark for how engaging that content is.
For TikTok creators, accumulating likes can be an important goal. More likes tend to signal that their content resonates with viewers and may help increase their account’s visibility on the platform. For regular users, likes showcase the types of videos and creators you personally enjoy watching on TikTok. Being able to view your like history can provide insights into your interests and engagement patterns on the app.
In this guide, we’ll explore the different ways TikTok users can see the videos they have liked previously. This includes checking your total like count, analyzing likes on specific videos, utilizing TikTok analytics tools, and more. Understanding your like activity better positions you to curate the TikTok experience you want as a viewer and creator.
Viewing Likes You’ve Given
One of the easiest ways to see the videos you’ve liked on TikTok is to go to your profile and tap on the heart icon. This will open up your “Liked” page that shows all the videos you’ve liked in reverse chronological order. Simply scroll down to browse through your like history.
On the Liked page, you can tap on any individual video to open it back up. This makes it easy to rewatch a funny video or find that recipe you liked last week. You can also tap the share icon on videos you want to send to friends.
Your Liked page contains every video you’ve ever liked on TikTok, so you may have to scroll for awhile to see your most recent likes. There is no filtering or sorting option for this page.
If you want to unlike a video, just tap the heart icon again on that video to remove it from your liked history. The Liked page is tied to your account, so you’ll be able to access your like history from any device where you’re logged into your TikTok account.
Seeing Your Total Number of Likes
If you want to see the total number of likes you’ve received across all of your TikTok videos, there are a couple ways to check:
On the TikTok mobile app, tap on your profile icon in the bottom right corner, then tap on the menu (three horizontal lines) in the top right corner. Select “Manage my account” and you’ll see your total number of likes underneath your follower count.
You can also check your total like count in the TikTok Creator Portal. Go to the “Insights” tab and select “Likes” under the “Content Interactions” section. This will show you the total likes on your videos over time (TikTok Creator Portal).
The Creator Portal provides more detailed analytics on your likes over specified time periods. It separates out likes from followers vs. non-followers as well. This can give you a broader view of how your content is resonating with both your existing audience and new viewers.
Checking Likes on Individual Videos
One of the easiest ways to see the number of likes you’ve given on TikTok is to check the like count on individual videos. When viewing a video, look below the video player – you’ll see icons for likes, comments, shares, and views. The heart icon shows the total number of likes for that specific video.
To check likes you’ve given, tap on the heart icon. This will show you a list of accounts who have liked the video. Scan the list to see if your username is there – if so, you’ve liked the video. You can also search for your username in the list to quickly find if you’ve liked it or not.
This approach lets you manually check if you’ve liked any particular videos. It can be time consuming to check videos one-by-one, but is helpful if you want to confirm whether you liked specific videos.
Some limitations: If you’ve liked a video from a private account, your like will not be visible in the public list of likes. You also can’t see private like counts – if someone has turned off public like display in their settings, the number will not show.
Using TikTok Analytic Tools
TikTok offers creators several analytic tools within the app to track video performance and gain insights into their audience. Under the Analytics tab in your profile, you can view key metrics like plays, likes, comments, shares, followers gained, and more. This provides helpful data on how each individual video is performing.
TikTok also provides demographic information about your audience like gender, age, geographic location, device, traffic sources, and watch time. Reviewing these analytics can help creators optimize their content to appeal to their target audience. For example, you may realize a higher percentage of a certain age group engages with your videos and adjust your content accordingly.
In addition to performance metrics, TikTok offers creators content analytics through its Creator Portal website. Here you can see in-depth analytics on your videos including retention graphs showing how long viewers watched and when they dropped off. This allows you to pinpoint engaging parts of your videos as well as slow sections that may cause viewers to lose interest.
Third-party TikTok analytics tools like Statusbrew, TrendTok, and Pentos provide even more detailed analytic capabilities to optimize your content strategy and growth on TikTok.
Likes from Followers vs Non-Followers
TikTok provides analytics showing the number of likes a video receives from followers versus non-followers. This allows creators to understand if their content is resonating with their existing audience or reaching new viewers.
To view this data, navigate to the “Insights” section in TikTok Analytics. There you will find a chart showing Likes, broken down into “From Followers” and “From Non-Followers.” This gives the exact numbers for each category over a specified time period.
Analyzing these metrics can inform content strategy. For example, if a high percentage of likes are from non-followers, that suggests the video is being shown to new users through recommendations. This indicates opportunities to further expand reach. Conversely, more likes from followers shows the content strongly engages your current fanbase. Tailoring videos towards each audience can help increase overall engagement.
As advised in the TikTok Creator Portal, this data should encourage creators to find a balance between the two groups. Maintaining follower loyalty while also entertaining new viewers is key for sustainable growth on TikTok.
Seeing Who Has Liked Your Content
TikTok does not provide a direct way for users to view who specifically liked their videos. This is by design for user privacy. When someone likes your video, it is not shared on their profile or made public to other users.
However, there are some limited workarounds to estimate who has liked your content:
- Check the likes from your followers versus non-followers in TikTok Analytics. This can give you a sense of how many likes are coming from people you know versus strangers.
- Look at your views versus likes. The percentage of views that have liked your video can provide a rough estimate of engagement.
- Use third-party TikTok analytics tools to estimate your audience demographics and interests. This can help determine what types of users are likely to engage with your content.
But there is no direct way within TikTok itself to see exactly who liked a specific video. Likes are designed to be private in order to encourage more authentic engagement without users feeling publicly judged.
Estimating Likes from Views
While TikTok doesn’t provide an exact likes to views ratio, analyzing your content’s performance can give you an estimate. Generally, popular videos tend to get more likes. According to sources, the average TikTok video gets around 4-8% likes based on views. So a video with 1,000 views may get 40-80 likes.
However, this varies greatly depending on factors like your number of existing followers and the type of content. Short videos, viral trends, and strong calls-to-action tend to have higher engagement. Niche topics often get fewer but more targeted likes from a dedicated audience. Analyze the likes to views ratio on your own top performing videos to estimate your own engagement rate.
While not a perfect science, if you notice your views increasing but your likes percentage decreasing, it could indicate issues with content quality or targeting. Aim for quality over quantity, and focus on engaging your ideal audience rather than solely driving maximum views.
Third-Party Analytics Tools
TikTok’s built-in analytics provide basic insight, but third-party tools can offer more in-depth analytics. Some popular options include:
Social Insider (https://www.socialinsider.io/tiktok-analytics): Provides analytics on followers, views, likes, comments, engagement, and more. Lets you compare multiple profiles.
Popsters (https://popsters.com/blog/post/tiktok-analytics): Tracks hashtags, views, likes, comments, followers, and engagement. Compares profiles and provides competitor analysis.
Keyhole (https://keyhole.co/blog/tiktok-analytics-tools/): Offers in-depth analytics on content, profiles, hashtags, and locations. Provides demographic data on audience.
These third-party tools provide more ways to analyze TikTok performance beyond the native analytics. Their additional metrics and comparison features give deeper insight for optimizing your TikTok strategy.
Conclusion
In summary, there are several ways to see your TikTok like history and engagement metrics. Viewing your likes given, total likes, likes per video, and analytics insights can provide valuable data on your content’s performance and audience. Understanding where your likes come from – followers versus non-followers – also gives perspective on your reach. While TikTok itself does not show who has liked your videos, third-party analytics tools may offer more granular data. Tracking likes over time is important for measuring growth and optimizing content strategy. High quality content that resonates with viewers is key to earning more likes and building an engaged following on TikTok.
