Searching for location tags on TikTok is an easy way to discover content created in specific places around the world. Location tags allow creators to geo-tag their videos, so viewers can find videos shot in their hometown, favorite travel destinations, or any location they may be interested in. By searching location tags, you can explore TikTok content from a huge variety of places.
What are location tags?
Location tags are a feature in TikTok that allow users to tag their videos with a specific location. When creating a new TikTok video in the app, users have the option to search for and select a location tag to add to their post. This tagged location will then appear under the user’s username on their video post.
The location tags on TikTok can be very specific, letting users tag their exact location down to a venue, landmark or city. Some examples of location tags are:
- Countries – United States, Japan, Brazil
- Cities – Los Angeles, Tokyo, Rio De Janeiro
- Landmarks – Statue of Liberty, Eiffel Tower, Golden Gate Bridge
- Venues – Dodger Stadium, Disneyland, Times Square
Adding a location tag allows a TikTok video to become discoverable when users search for that particular location. It’s a useful feature for travelers, event organizers, local businesses and anyone wanting to reach an audience in a specific area.
How to search by location on TikTok
Searching for videos tagged with a specific location on TikTok is easy and one of the top ways users can discover new and localized content. Here are the steps to search by location:
- Open the TikTok app on your mobile device or access TikTok on your desktop.
- Tap the search bar at the top of the screen which says “Search TikTok”.
- Type the name of a location you want to search for such as a city, venue or landmark.
- As you type, you will see suggested locations appear below the search bar. Tap the location you want when it appears in the suggestions.
- You will then be taken to a page showing TikTok videos tagged with that location.
The search page displays top videos, accounts and hashtags related to the location tag you searched for. You can scroll through the results to discover a wide range of TikTok content from that particular place.
Finding trending locations
Along with searching for specific locations, you can also easily find trending locations on TikTok. These are places, landmarks or events gaining popularity recently on TikTok. Finding trending locations can help you discover new and timely content.
To view trending locations:
- Open TikTok and tap the search bar.
- Scroll down on the search page and you will see a carousel titled “Trending Locations”.
- Swipe through trending location tags and tap any you want to explore further.
- This will open the page of top videos, hashtags and accounts for that trending location.
The trending locations shown are tailored based on current events and popular destinations among TikTok users. Checking trending locations regularly can help you find viral content in timely locations before a trend passes.
Using maps to browse location tags
In addition to searching, TikTok has a map feature that allows you to visually browse videos tagged in locations around the world. Using the map can help you discover new places and location tags you may not have thought to search for.
To access the map:
- Go to your profile page in the TikTok app and tap the three line menu icon in the upper right corner.
- Select “Discover” from the menu.
- Tap on the map icon in the upper right corner of the Discover page.
This will open TikTok’s interactive map. You can pan and zoom around the map to different countries, cities, landmarks and venues. When you tap a tagged location, you can view top videos and browse hashtags from that place.
The map makes it easy to visually explore different locations and tap into localized content. It’s a great way to find new places and travel inspiration for your next trip.
Finding location tags through accounts
In addition to search, another way to find location tags is by following creators and influencers who actively tag their content. If you find an account that posts great content from places you’re interested in, you can check their videos and bios for location ideas.
Some examples of accounts sharing great localized content:
- Travel bloggers tagging their adventures
- Brands based in a specific city
- Venues like museums, theaters, stadiums
- Local personalities and figures
Follow relevant accounts like these and watch their latest videos to discover new location tags to search. Oftentimes the specific tag they use is displayed under their username on posts. You can then search those tags yourself to find other videos from the same place.
Exploring location tags through creators you follow is a more personalized way to discover locations tailored to your interests.
Location tags for events
Location tags are very popular for identifying events and happenings. Event organizers will create a specific tag for their event so attendees can tag their content. This helps aggregate videos from that event in one place.
Some examples of event location tags:
- Concerts – #HarryStylesLoveOnTour, #JustinBieberJusticeTour
- Festivals – #Coachella, #SXSW
- Sports – #SuperBowl, #FIFAWorldCup
- Conferences – #VidCon, #CES
Searching these event tags is a great way to view user generated content and recaps from the experience. For upcoming events, searching the event location tag before it occurs lets you discover attendees and influencers you may want to follow for coverage.
Location tags used by businesses
Location tags are extremely valuable for businesses looking to reach local audiences on TikTok. Brands will commonly tag their store locations allowing them to appear in searches from their area.
Some examples of businesses using location tags:
- Restaurants – #OliveGardenTimesSquare
- Retail Stores – #TargetDowntownLA
- Entertainment Venues – #AMCTheatresUnionSquare
- Tourist Attractions – #SpaceNeedleSeattle
For consumers, searching location tags of your favorite businesses lets you find promotions, openings and content related to that local branch. For businesses, tagging content drives discovery from nearby users.
Key takeaways
- Location tags help content become discoverable by geography and personalized to the viewer.
- Search for locations in the app bar, check out trending locations, or browse the map.
- Follow relevant accounts and watch their content for location tag ideas tailored to your interests.
- Event organizers and local businesses frequently tag content to reach targeted audiences.
