TikTok following feedback allows creators to see aggregated feedback that followers provide on their content. When enabled in settings, TikTok periodically prompts followers with questions like “Do you find this creator’s content entertaining?” and compiles responses. Reviewing follower feedback is important for creators because it provides valuable insights into how their audience perceives their content. Understanding what followers enjoy or find lacking can help creators refine and optimize their content strategy.
Check Your Settings
The first step to opening up feedback from your followers on TikTok is to check your account settings and turn on the Follower Reports feature. As TikTok explains in their Creator Portal, you can access your account settings by tapping the three dots in your profile and choosing “Creator tools.” From there, look for the option to toggle on “Follower Reports.”
Follower Reports allow your followers to provide direct feedback on your content, so enabling this setting is crucial for gathering insights. As noted in TikTok’s tutorial, this feature is only available for Pro accounts, so you may need to first switch your personal account to a Pro account in Settings to access Follower Reports.
Toggle Follower Reports On
To start receiving feedback from your followers, you’ll first need to turn on the Follower Reports feature in your TikTok account settings. According to TikTok’s Creator Portal, this feature allows you to get feedback directly from your followers about the content you post.
Follow these steps to toggle Follower Reports on:
- Open the TikTok app and tap on the “Profile” icon in the bottom right corner.
- Tap on the three horizontal lines in the top right corner to open the menu.
- Select “Settings and privacy” from the menu.
- Tap on “Follower reports” and toggle the switch on to enable it.
Once you’ve turned this on, your followers will start to have the option to leave feedback on your videos. This can provide valuable insights into what your audience likes, dislikes, and wants to see more of.
Set Frequency
Choose how often you want to receive follower feedback reports from TikTok. You can select to have them sent daily, weekly, or monthly. The more frequent the reports, the more up-to-date data you’ll receive.
According to ICUC Social, most brands benefit from posting 1-3 times per day on TikTok, but focusing on quality over quantity is key. Check your analytics to see when your followers are most active, and aim to post new content during those high-traffic times [1].
Posting 1-2 times per day allows you to engage followers frequently without oversaturating them. Set your follower feedback to daily initially so you can closely monitor the impact of your posting frequency and make tweaks as needed. You can always adjust the frequency later once you determine the optimal pace for your account.
Review the Feedback
One of the best ways to understand what your followers like and don’t like about your content is to simply ask them. TikTok allows followers to provide private feedback directly to creators through the inbox feature.
To check for feedback from your followers:
- Go to your profile and tap the inbox icon in the top right.
- Review any messages from followers providing thoughts on your content.
- Make note of any consistent themes or suggestions mentioned.
This direct feedback can give invaluable insight into how your followers are responding. Pay attention to commonly requested topics, types of videos followers engage with most, and any constructive critiques on how you could improve. Checking and incorporating this follower feedback will help you tailor future content to resonate even more.
Sources:
https://www.tiktok.com/creators/creator-portal/en-us/tiktok-content-strategy/understanding-your-analytics/
https://later.com/blog/tiktok-algorithm/
Identify Trends
Once you have reviewed the individual comments, start looking for common themes and trends in the feedback. As TikTok’s Creator Portal notes, look at both positive and negative feedback to find patterns. For example, you may notice many followers commenting that they want to see more challenge or dance videos from you. Or you may see complaints about frequent sponsorship posts. Pay special attention to repeated requests or suggestions.
Tools like Hootsuite can help aggregate your TikTok feedback data and visualize trends through word clouds and sentiment analysis. Look at your content performance metrics in conjunction with follower comments to identify correlations. For instance, if a certain video format receives more engagement, you’ll likely see followers requesting similar content.
Identifying clear trends in your follower feedback allows you to tailor your content strategy accordingly. Give your audience more of what they’re asking for while phasing out unpopular formats or topics.
Make Changes
Once you have identified any major trends or themes in the feedback from your followers, the next step is to make iterative changes and adjustments to your content based on that feedback. The follower reports give you great insight directly from your audience about what they do and don’t want to see more of.
For example, if you notice a lot of comments asking for more comedy sketches, you may want to adjust your content mix and start producing more of that style of video. Or if viewers seem bored by certain types of videos, you could phase those out and try some new topics or formats. Tweak your content style, topics, delivery, captions, hashtags, etc. based on the feedback.
The key is to not make dramatic shifts all at once. You still want to stay true to your brand identity and strengths. But follower feedback allows you to make gradual but meaningful changes over time to better appeal to your audience. So listen to what your followers are saying and use their suggestions to guide your content decisions.
As you start to implement changes, let your audience know you’re listening in comments or video captions. Thank them for the feedback and highlight how it’s helping to shape your content. This builds loyalty and satisfaction when users see you addressing their comments. Keep iterating based on new feedback, and you’ll gain valuable insight directly from the source – your loyal TikTok followers.
Give Follow-Up Surveys
After reviewing your initial feedback reports, consider following up with more detailed surveys to dig deeper into any areas of concern or confusion. As this article on HelpScout suggests, ask follow-up questions to get more detailed feedback from your audience. For example, if you notice many people commenting that your content is too long, send out a survey asking specifically which types of videos tend to be too long. Send the survey to a sample of your followers to get more granular, actionable data.
Follow-up surveys allow you to zero in on problem areas and understand the “why” behind vague feedback comments. Get clarification on any confusing or contradictory responses as well. Use a survey tool like SurveyMonkey or Google Forms to easily create and send custom surveys to gather this supplemental feedback.
Keep Iterating
One of the key benefits of opening up TikTok’s follower feedback is that it allows you to continuously review the feedback and make ongoing improvements to your content. As this article points out, building regular feedback loops into your process enables you to “fail fast” – quickly identifying areas for improvement so you can iterate and enhance your content.
Treat your TikTok presence as an ongoing, evolving project. The feedback you receive from followers provides valuable insights into what resonates with your audience and what doesn’t. Review the feedback frequently and identify patterns and trends. Then use those insights to adjust your content strategy. This iterative process of reviewing feedback, making changes, gathering more feedback allows you to continually refine and optimize your content.
The key is not to treat feedback as a one-time thing. As noted in this article, you should build in feedback and iteration at multiple points in your process. Keep soliciting follower perspectives, remain open to suggestions, and keep tweaking your content over time. This commitment to continuous improvement will help boost engagement and satisfaction.
Thank Your Followers
It’s important to show your appreciation to your followers for taking the time to provide feedback. As this article discusses, expressing appreciation indicates you recognize their effort, which can encourage them to continue engaging with your content. Appreciation also makes your followers feel valued, according to Harvard Business Review. Followers who feel appreciated are more likely to stick around and provide thoughtful feedback again in the future.
There are a few ways to thank your TikTok followers for their feedback:
- Send a broadcast or post publicly thanking everyone who participates in your follower surveys and feedback requests.
- Reply to feedback messages individually to acknowledge the time they took to provide thoughtful responses.
- Consider giving small gifts like shoutouts or downloads to select participants.
- Highlight and implement some of the changes they suggest so they see their feedback makes an impact.
Showing appreciation doesn’t have to be complex. Even a simple “thank you” can go a long way in making your most engaged followers feel valued. This motivates them to keep participating and providing the insightful feedback you can use to improve your content.
