What is the FYP?
The FYP stands for “For You Page” and refers to the main page users see when they open TikTok. It contains an endless scroll of recommended videos based on a user’s interests and engagement. TikTok’s powerful algorithm analyzes each user’s activity to determine which videos to show them on their FYP.
The FYP is the core of the TikTok experience. TikTok’s algorithm curates each user’s For You Page to showcase content that is likely to be interesting and engaging to that particular user. The algorithm considers factors like videos previously liked or shared, accounts followed, and content topics engaged with when predicting what users want to see on their FYP.
Getting videos to show up on the FYP is important for creators because it allows their content to reach a much larger audience. The FYP is how most users discover new creators and videos to watch on TikTok. Having a viral hit on the FYP can lead to huge amounts of views, followers, and engagement for TikTok creators.
Optimize Your Video Content
One of the best ways to get your videos on the FYP is to optimize them for the TikTok algorithm. According to Neil Patel, videos optimized for SEO are more likely to be promoted on the FYP. Here are some tips:
- Film vertical videos. TikTok’s interface is designed for vertical videos, so filming horizontally can lead to a bad viewing experience.
- Use relevant hashtags. Include hashtags in your captions and descriptions that are relevant to your content. This helps TikTok understand your video topic.
- Create intriguing thumbnails. TikTok displays a still frame from your video. Choose an eye-catching moment to encourage clicks.
- Use viral sounds/trends. Leveraging popular sounds and participating in trending challenges can help more users find your videos.
- Keep videos under 60 seconds. Short form content works best on TikTok. Stick to videos under a minute to maintain viewer attention.
Optimizing your videos for TikTok’s algorithm is key for reaching the FYP. As the Hootsuite blog notes, engaging the viewer quickly and leveraging trends can help your videos take off.
Post at the Best Times
Posting at peak times when there is high traffic on TikTok can help get your videos on the For You page. According to research by Influencer Marketing Hub, some of the best times to post are:
- Monday: 12 PM, 4 PM
- Tuesday: 4 AM, 8 AM, 10 AM, 3 PM
- Wednesday: 1 PM, 2 PM
- Thursday: 5 AM, 3 PM, 6 PM
- Friday: 9 AM, 10 AM
- Saturday: 11 AM, 7 PM
- Sunday: 5 PM, 7 PM
Try posting 3-5 times per day during peak hours to increase your chances of going viral. You can also analyze when your followers are most engaged by checking your TikTok analytics. Pay attention to what times get you the most views, likes, comments, and shares. Then adjust your posting schedule accordingly.
Posting consistently at the best times for your audience is key to getting on the FYP.
Interact With Your Followers
Interaction is key for increasing engagement and visibility on TikTok. Make sure to regularly reply to comments, as this shows viewers you care about what they have to say. According to Brand24, responding to comments results in 80% higher user engagement.
Doing live videos is another great way to interact with your audience in real-time. Going live allows followers to get to know you better. It also gives them a chance to ask questions and get them answered on the spot.
Asking questions in your video captions prompts your audience to respond in the comments. This could be asking for suggestions, opinions, or feedback. According to social media guru Rach, asking a question in your caption can increase engagement by 150-300%.
Finally, encourage your followers to share or duet your videos. This spreads your content further and gets more eyes on it. Offering duet challenges or using captions like “Duet this!” gives fans a clear call-to-action for engaging with your videos.
Run Hashtag Challenges
Hashtag challenges are an effective way to get your content in front of new audiences on TikTok. Research trending hashtags and challenges to join in on viral topics. You can also create your own original hashtag challenge that encourages users to create videos around a specific theme or idea.
According to Nativex article, some of the most popular hashtag challenges are dance challenges, comedy challenges, lip sync challenges, and more. Come up with a fun, creative hashtag challenge that aligns with your brand and engages your target audience.
Promote your hashtag challenge through your own TikTok account as well as on other social media platforms. Encourage your existing followers on other channels to participate in the challenge on TikTok. Cross-promotion can help expand the reach of your hashtag challenge.
Analyze the engagement and views for videos using your branded hashtag. Successful challenges can gain billions of views and expose your brand to massive new audiences. According to Avalaunch Media, one of the most viral challenges was by e.l.f. cosmetics which gained over 4 billion views.
Collaborate With Other Creators
Collaborating with other creators on TikTok can be a great way to reach new audiences and gain more visibility. Doing joint videos on each other’s accounts allows you to tap into each other’s follower base. According to TikTok, brand collaborations with creators drive higher view rates and better engagement. Source
Cross-promoting with other creators is beneficial because you can endorse each other to your respective followers. Mentioning another creator in your captions and asking your audience to follow them is an easy way to help each other gain more exposure. According to Supliful, collaboration on TikTok can involve creating videos, audios, or images together to help expand your reach. Source
Consider collaborating with niche-specific creators in your field. Partnerships between creators with overlapping target audiences can be mutually beneficial. Promoting niche-relevant creators to your followers allows you to provide value and potentially reach new fans in a specific niche, as indicated by AInfluencer. Source
Analyze Your Analytics
One of the best ways to consistently get videos on the FYP is to analyze your TikTok analytics. This allows you to identify your top performing videos and see which hashtags, sounds, effects, etc. are driving the most views and engagement for your account.
In your TikTok analytics, pay attention to metrics like views, likes, comments, shares, audience retention, traffic sources, and top videos. Look at when your videos get the most views and which videos made it onto the FYP. You can see a more detailed FYP analytics breakdown by toggling on “FYP Performance” in your analytics dashboard (https://blog.hootsuite.com/tiktok-analytics/).
Analyzing this data will show you what content resonates best with the TikTok algorithm. You can then refine your content strategy to optimize for the FYP. For example, using popular audios, hashtags and effects from your top videos can help replicate that success. Posting at peak times when your audience is most active can also help increase FYP reach.
Continuously analyzing your performance data and fine-tuning your approach is key for consistently getting your videos onto the FYP and in front of new audiences.
Use Paid Ads
One effective way to boost your chances of getting on the FYP is to promote your best-performing videos as TikTok ads. This allows you to target relevant audiences who may not already be following you. According to TikTok’s ad guide, you can create highly-targeted campaigns to drive traffic to your profile and potentially get your content in front of new users browsing the FYP.
When setting up your ad campaigns in TikTok’s Ads Manager, you’ll want to choose your objective (such as traffic or conversions), define your target audience, set a budget, and select the placements. Choosing the FYP placement will put your videos directly into new users’ For You feeds. This can be an effective way to expand your reach and get more eyes on your content.
By strategically promoting your top videos as ads, you can efficiently put your best content in front of relevant TikTok users who may not already know about you. This allows you to organically grow your follower base and continue fueling the momentum of your top-performing videos.
Be Consistent
One of the most important factors in getting your videos to appear on the For You Page is consistency. The TikTok algorithm rewards accounts that post consistently with increased visibility. Try to post daily if your schedule allows it. Having a backlog of video content that you can schedule in advance makes it easier to maintain a regular posting cadence. As noted in this analysis of the TikTok algorithm, “Consistency, consistency, consistency. TikTok rewards consistency.”
It’s also helpful to keep your content focused around a specific theme or niche. As explained in this article about beating the TikTok algorithm, “The more consistently you share videos related to your niche, the more the TikTok algorithm will recognize your expertise and begin to serve your content to others interested in that topic.” Keeping your content focused and posting about the same topics regularly will help the algorithm understand your niche.
Maintaining a consistent presence by posting daily, scheduling videos in advance, and sticking to a theme are key tactics for getting your videos to appear for more users on TikTok’s For You Page.
Check FYP Analytics
One of the best ways to understand how your videos are performing on the FYP is by checking your FYP analytics. This allows you to see the percentage of viewers that are coming from the FYP for each video.
To find your FYP analytics, go to your TikTok profile and tap the three dots in the top right corner. Select “Creator Tools” then choose “Analytics”. Here you can select any video and scroll down to see the “Traffic Sources” section.
This traffic source breakdown shows you what percentage of views came from the FYP, your followers, hashtags, etc. Analyze your top performing FYP videos to identify strengths that can be replicated. Look for common themes around content style, captions, hashtags, etc.
You can also learn where there are opportunities to improve. If some videos get little to no FYP views, think about how you can optimize them. Experiment with different captions, hashtags, post times, etc. to increase FYP reach.
Regularly checking your FYP analytics is crucial for understanding what content resonates with the TikTok algorithm. Use these insights to craft videos tailored for FYP success.
