The TikTok algorithm is the artificial intelligence system that powers the “For You” page, which recommends and ranks videos for each user. The algorithm is key to TikTok’s success, as over 90% of all views on TikTok come from the For You page, according to Sleeq (https://en.sleeq.fr/blog/comment-fonctionne-algorithme-tiktok). Understanding how to optimize content for the algorithm is crucial for creators and brands wanting visibility and engagement on the platform.
The TikTok algorithm analyzes a wide range of signals to determine which videos to serve each user, including video information, user interactions, device and account settings. Its goal is to keep users engaged and entertained by recommending relevant and interesting content. As such, creating high-quality videos that resonate with your target audience is key to success on TikTok.
Upload Videos Frequently
The TikTok algorithm favors accounts that post high-quality content frequently. According to WordStream, you should aim to post 1-4 times per day for maximum views and engagement [1]. The more consistently you post, the more opportunities you give your content to be discovered by new viewers. While it may seem daunting to create multiple videos per day, try batch filming content and staggering uploads throughout the day and week.
Posting 1-2 times daily is a good goal for most creators. The key is establishing a consistent posting schedule you can maintain. Spacing out uploads allows you to stay top of mind without overwhelming your audience’s feeds [2]. As you build consistency, aim to increase frequency while maintaining video quality.
Use Relevant Hashtags
Using relevant hashtags is one of the best ways to improve your TikTok algorithm and reach a wider audience. When adding hashtags, focus on choosing ones directly related to your content. For example, if you post a funny cat video, include hashtags like #catsofTikTok, #funnycats and #cuteanimals. The key is finding a mix of popular hashtags with millions of views, as well as niche tags catered to your specific content.
According to research, the best performing hashtags on TikTok right now include #foryou, #foryoupage, #fyp, #viral, #trending and other variations [1]. However, you’ll also want to incorporate more targeted hashtags. First, think about the category your video falls under, like pets, cooking, DIY, etc. Search for relevant hashtags and see which ones have the most views. You can also check out trending hashtag lists that are updated weekly [2].
In general, aim to use a mix of 5-10 larger and smaller hashtags per video. Place your most important tags at the beginning of your caption. When used strategically, hashtags can connect you to the right audience and maximize your content’s reach.
Produce High-Quality Videos
One of the most important factors in the TikTok algorithm is video quality. According to the blog How to Work With the TikTok Algorithm in 2024, higher quality videos that are well-edited and have good lighting and audio are more likely to be promoted by the algorithm. This is because TikTok wants to surface the best content to keep users engaged.
When producing videos, pay close attention to lighting, camera work, and audio quality. Record in a quiet space with plenty of natural light. Use camera stabilizers if needed to avoid shaky footage. Do multiple takes if necessary to get a good final cut. Edit clips together smoothly with transitions, text, effects, and music. The more polished your videos look and sound, the better chance they have of being widely viewed and shared.
It takes time and effort to produce truly high-quality TikTok videos. But focusing on editing, lighting, and audio will give your content the best shot at being picked up by the algorithm and shown to more viewers. Remember that TikTok prizes creativity and entertainment value above all else.
Engage With Your Audience
Engaging with your audience is key to improving your TikTok algorithm and getting more views. When viewers comment on your videos, be sure to respond to as many comments as possible. This shows viewers that you care about them and makes them more likely to watch your future videos. According to The TikTok Algorithm Explained + Tips to Go Viral, comments are weighted heavily in TikTok’s recommendation system, so replying boosts your engagement.
You should also follow users who actively engage with your content. Following users back makes them more inclined to continue interacting with your page. As explained in How the TikTok Algorithm Works + How to Go Viral, following and interacting with other accounts signals to the algorithm that you’re invested in the community. This increases the chances your content will be shared to new viewers.
Optimize Your Bio
Your TikTok bio is valuable real estate that provides users with a quick snapshot of your brand or persona. Optimizing your bio with relevant keywords can help the TikTok algorithm understand your niche and recommend your content to a wider audience of potential followers.
Include keywords and phrases that describe your content and define your niche, such as “travel vlogger,” “beauty tips,” or “comedy sketches.” You can also list your interests and passions. Just be sure to keep your bio concise, as there is a limited character count.
Additionally, add relevant hashtags like #travel, #beauty or #comedy. Hashtags help users find content and signal to the algorithm what your videos are about. You can include up to 5 hashtags in your bio. Choose broadly popular hashtags within your niche for maximum discoverability.
Links are another great optimization element. You can only have one link, so choose wisely. Many creators link to their other social platforms, like Instagram or YouTube. You can also link to your website or online shop. Using a link shortener helps you stay within the character count.
Check your analytics within the app to see which terms and hashtags are driving traffic. Use this to refine your bio for better results. Remember to keep your bio updated as your content offerings expand.
Sources:
https://buzzoid.com/step-up-your-tiktok-game-how-to-add-clickable-links-to-your-bio/
Leverage Trends and Challenges
TikTok is a platform that thrives on trends and viral challenges. By creating content related to popular trends and participating in challenges, you can increase your visibility and reach new audiences. Some of the biggest TikTok trends in 2022 include dance challenges like the #EverydayOlympian that ties into the Winter Olympics and creative challenges like the Automotivo Tan Tan Tan dance. When a dance or challenge goes viral, tap into it early by creating your own version and using the designated hashtags. Ride the momentum of trending challenges and put your own creative spin on them. Timing is important, so stay active on the platform to spot emerging trends and adapt your content strategy accordingly.
Collaborate With Others
One great way to improve your TikTok algorithm and reach new audiences is by collaborating with other creators. Doing duets or stitches with creators who have an audience similar to yours allows you to get exposure to their followers. According to TikTok’s blog, brand collaborations with influencers can help grow your brand and reach new viewers.
When looking for creators to collaborate with, make sure they are relevant to your niche and have an engaged audience. Take the time to do duets and stitches that add value for both audiences rather than just repurposing the same content. Quality collaborations that are creative and entertaining are more likely to be widely viewed and shared.
Analyze Your Analytics
Once you’ve been posting videos for a while, it’s important to dive into TikTok analytics to see what’s resonating with your audience and when they are most engaged. TikTok’s analytics provide data on your views, likes, shares, comments, and more. Analyze metrics like watch time, completion rate, traffic sources, and audience demographics. This will show you which videos and post times are performing best.
TikTok’s analytics can be accessed in the app by tapping the bar graph icon in your profile. Spend time reviewing your top videos, most popular post times, highest traffic sources, and audience makeup. Look for trends and patterns you can optimize around. For example, if a certain video theme or post time leads to higher engagement, focus more content in that direction. Use the data to directly inform your content and posting strategy moving forward.
According to audiencegain.net, TikTok analytics provide the information you need to understand what your audience responds to best. Measuring this data regularly will allow you to refine your approach and improve your TikTok algorithm over time.
Consistency is Key
One of the most important factors in improving your TikTok algorithm is consistency. Sticking to a regular posting schedule in your niche is key. According to research by Later, brands that post consistently at least once per day gain more followers and engagement. Trying to post randomly or sporadically will make it harder for TikTok’s algorithm to recognize you and push your content out to more users.
Pick a niche that you can consistently create quality content around. Whether it’s comedy, cooking, DIY, dancing – choose a niche and stick to it. TikTok’s algorithm will pick up on what your niche is based on the hashtags you use and the content you produce. Staying consistent within your niche makes it easier for TikTok to recommend your content to users who have shown interest in that topic.
Finally, set a posting schedule and stick to it as much as possible. Consistently posting 1-2 videos per day at the same times is ideal. You could post once in the morning and once in the evening when engagement is high. Just be sure to maintain the schedule so TikTok knows when to expect content from you.
