What are TikTok creator funds?
The TikTok Creator Fund is a program launched by TikTok that pays creators on the platform for producing original content that engages with users. The fund is intended to help support and encourage creators to consistently post high-quality videos on TikTok.
TikTok creator funds work by rewarding creators financially based on the engagement and views their videos generate. Creators must apply and be accepted into the fund to start earning. Once approved, TikTok calculates how much each creator will earn based on factors like the number of video views, authentic content, and account engagement in a given month.
The main purposes of the TikTok Creator Fund are:
- Incentivize creators to keep posting great content on TikTok frequently
- Help creators monetize their audience and earn an income from their videos
- Encourage more creators to join TikTok and build their followings
- Reward creators who produce original, high-quality videos that resonate with viewers
In summary, the TikTok Creator Fund is a way for TikTok to pay creators for their top-performing content and motivate them to remain active on the platform.
TikTok Creator Fund eligibility
To qualify for the TikTok Creator Fund, creators must meet certain requirements according to TikTok’s official terms https://www.tiktok.com/legal/tiktok-creator-fund-terms:
- Be 18 years or older
- Have at least 10,000 authentic followers
- Have at least 100,000 video views in the last 30 days
- Post original content that complies with TikTok’s Community Guidelines
- Have a TikTok account in good standing without any violations
- Be eligible to monetize content
TikTok evaluates many factors in considering creators for the fund, including the quality of videos, engagement metrics, and whether the account’s content adds value to TikTok. Applicants must have authentic follower growth and video views – inflated numbers through artificial means may result in disqualification.
The TikTok Creator Fund is currently only available in select countries and regions according to TikTok’s latest announcement https://newsroom.tiktok.com/en-gb/tiktok-creator-fund-your-questions-answered. Creators must have a TikTok account registered in an eligible location to qualify.
How to apply for the TikTok Creator Fund
Applying for the TikTok Creator Fund is a simple process that can be completed in just a few steps:
- Open the TikTok app on your mobile device and go to your profile page.
- Tap on the three-dot menu icon in the top right corner.
- Select “Creator Tools” from the menu.
- On the Creator Tools page, tap “Creator Fund” to begin the application.
- Review the eligibility requirements and guidelines for joining the fund.
- Tap “Apply” and agree to the Creator Fund terms.
- Provide any additional required information such as tax information.
- Submit your application. TikTok will review and respond within 30 days.
- Once approved, you can begin receiving payouts from the Creator Fund.
It’s important to carefully review TikTok’s eligibility criteria before applying. Applicants must meet minimum follower and view count thresholds, along with adhering to content guidelines. TikTok also notes creators must be 18 or older to join the fund.
Sources:
https://www.tiktok.com/creators/creator-portal/en-us/getting-paid-to-create/creator-fund/
https://www.oberlo.com/blog/creator-fund
TikTok Creator Fund payout structure
TikTok pays creators through what’s known as the TikTok Creator Fund. The exact payout per view varies based on factors like the region and engagement on the content, but most estimates put it between $0.02 and $0.04 per 1,000 video views.
According to TikTok, the minimum payout per video view for US creators is $0.01. However, the minimum monthly payout is $100, so you’ll need to accumulate at least 100,000 views in a month before you can withdraw your earnings.
TikTok issues payouts on a monthly basis. Funds are paid out through online payment platforms on the 15th of each month for the previous month’s views. For example, on December 15th you would receive the payout for views accumulated from November 1st through November 30th.
To maximize earnings, aim to post consistently, use strategic hashtags, collaborate with other creators, and lean into trends. The more views your videos can accumulate, the higher your payouts will be each month. Engagement and watch time are also factors in determining payouts.
Check TikTok Analytics regularly to assess your growth and identify top performing content. Read TikTok’s Creator Fund policies and educational resources to optimize monetization.
TikTok Creator Fund Content Guidelines
The TikTok Creator Fund has specific content guidelines creators must follow to be eligible for payouts. All content must comply with TikTok’s Community Guidelines and Terms of Service.
Eligible content includes original videos that showcase your unique talents, interests, and creativity. Videos should be high-quality and engaging. TikTok recommends using editing features, interactive effects, captions, and hashtags. You can get creative with viral dances, challenges, skits, educational content, and more.
To maximize earnings, focus on creating content that aligns with audience interests and current trends on TikTok. Leverage analytics in the Creator Portal to identify top-performing content. Use these insights to guide your content strategy and play into trends likely to be popular.
Ineligible content includes reuploads, compilations, or other non-original videos. Anything violating TikTok’s policies, dangerous challenges, nudity, illegal activities, copyrighted material, and more may result in suspension from the Creator Fund.
Overall, aim for authentic, well-produced videos showcasing your skills and talents aligned with TikTok’s creative culture. Follow best practices while adhering to guidelines to maintain eligibility.
How to grow your TikTok following
Gaining more followers and views on TikTok requires creating engaging content that resonates with your target audience. According to Buffer, cross-promoting with other creators is an effective tactic. You could create a content series or challenge together or promote each other’s merchandise and events to tap into each other’s audiences.
Sprout Social recommends identifying your target audience first. Pay attention to trends and topics that are popular with that demographic. Then create relevant challenges, duets, and other content formats that align with those interests. Optimizing your posts for TikTok’s algorithm is also important. Use popular sounds, hashtags, effects and other strategies to make it more likely your content will be discovered.
Engaging with your current audience is key as well. Respond to comments, post consistently, and go live to build connections. Leveraging TikTok’s cross-promotional features like stitching, dueting, and shoutouts can expand your reach. Most importantly, provide value through entertaining or educational content.
Optimizing your content for the TikTok algorithm
The key to getting your videos seen by more people on TikTok is understanding how the TikTok algorithm works. According to an article by Hootsuite, the TikTok algorithm is a recommendation system that determines which videos will appear on each user’s personalized For You page https://blog.hootsuite.com/tiktok-algorithm/. Videos that perform well and engage viewers will be shown to more people.
To optimize your content, focus on creating videos that are entertaining, useful, or inspiring for your target audience. According to Buffer, videos under 3 minutes tend to perform best, and including text overlays can boost watch time. You’ll also want to use relevant hashtags so your content surfaces for users interested in those topics. Trending audios and effects can help put your video in front of people too.
Post consistently, but avoid flooding your feed. Spacing out uploads allows each video time to gain traction. Monitor your analytics to see which videos are resonating and make more like your top performers. Most importantly, keep making content that brings value to your viewers. The better your content, the more the algorithm will share it.
TikTok trends to leverage
Participating in popular TikTok trends and challenges is a great way to increase engagement and views on your videos. According to Later.com (https://later.com/blog/tiktok-trends/), some of the hottest TikTok trends to try right now include:
- The Reality Ripple trend, where people share reality shifting stories.
- Outfit transition videos showcasing creative costume changes.
- Point of view-style (POV) videos that put viewers in certain situations.
- Cooking and food challenges like whipping coffee or making 2-ingredient cakes.
Additionally, Slaying Social (https://slayingsocial.com/tiktok-trends-right-now/) recommends jumping on trends related to popular sounds and songs like “Jiggle Jiggle” by Louis Theroux and Duke & Jones. Lip syncing or creating dance videos to trending sounds can quickly help videos go viral.
It’s important to put your own creative spin on trending challenges rather than just replicating what’s already popular. Offering a unique take will help your content stand out.
Cross-promoting your TikTok content
Cross-promoting your TikTok content on other platforms is a great way to expand your reach and drive more traffic back to your TikTok channel. Here are some ways to promote your TikTok videos on other social networks and websites:
This article explains how brands and influencers can effectively cross-promote TikTok content to grow their audiences. Recommendations include posting TikTok video highlights on Instagram Reels and creating TikTok compilation videos to upload to YouTube.
You can embed your TikTok videos directly into tweets and Facebook posts to enable one-click playback. Add captions encouraging people to check out your TikTok for more. You can also cross-post TikTok clips natively to other platforms like YouTube Shorts.
Link to your TikTok account in your Instagram, Twitter, YouTube profiles and anywhere else you have an online presence. Engage with your other social audiences by mentioning your TikTok activity.
Collaborate with influencers in your niche by having them share your TikTok videos with their followers. Offer to do the same for them. This cross-pollination can help grow both of your audiences.
Promote your best TikTok content through paid ads on platforms like Facebook, Instagram and Snapchat. Use clickable CTA overlays to drive traffic to your TikTok profile.
Maintaining brand safety
Brand safety should be a top priority for any brand advertising on TikTok. According to TikTok’s Brand Safety Center https://www.tiktok.com/business/en-US/brand-safety, they are committed to providing advertisers with control and transparency to feel confident their ads appear in a suitable environment.
There are a few key ways creators can help maintain brand safety for sponsored content:
- Carefully vet sponsors and brands to ensure alignment with your values and audience.
- Enable stronger comment moderation settings to filter out inappropriate or harmful comments.
- Avoid over-promoting products and behave authentically.
- Disclose sponsorships transparently to build trust with your audience.
TikTok also provides Brand Suitability tiers that allow advertisers to adjust their level of brand safety according to their needs. Additionally, TikTok’s Inventory Filter allows blocking of certain content categories. Monitoring comments and staying up-to-date with TikTok’s brand safety updates are key to reducing brand risks.
