Optimize Your Video
One of the best ways to get more views on TikTok is to optimize your video’s metadata so it shows up in relevant searches. Carefully choose hashtags and captions that are closely related to your video’s content. According to Flash Uganda Media, relevant hashtags can help expose your videos to viewers who are interested in those topics.
Aim to use a mix of popular hashtags with millions of views along with more niche ones that are targeted to your specific audience. Place the most important hashtags at the beginning of your caption. You can also add hashtags in the comments after posting. Just make sure not to oversaturate your captions with too many irrelevant hashtags.
Similarly, take time to write clear, engaging captions using keywords that will show up in TikTok searches. Well-optimized metadata allows you to rank higher in results and get your videos seen by more people who are looking for that type of content.
Promote Your Video
One effective way to get more views on TikTok after posting a video is to share and promote it on other social media platforms. You can easily cross-post your TikTok videos to platforms like Instagram, Facebook, Twitter, YouTube and more. Many TikTok creators have found success driving traffic back to their TikTok account by leveraging their audiences on other sites.
When sharing your TikTok video on other social platforms, be sure to include a link back to your TikTok profile or the specific video. You can use link stickers, links in captions or hashtags like #TikTok. Promoting your videos widely gives them more exposure and opportunities for new users to find and engage with them. According to TikTok’s own recommendations, cross-posting TikTok videos is an effective tactic for driving more views.
Engage With Your Audience
One of the best ways to get more views on TikTok is to actively engage with your audience by liking and commenting on others’ videos. When you take the time to watch and interact with other TikTok users’ content, they will be more likely to check out your profile and videos in return. According to experts, commenting on others’ videos can lead to a 5-15% increase in views.
Aim to like at least 10-20 videos per day in your niche and leave thoughtful comments on 3-5 videos. This type of engagement shows TikTok you are an active member of the community, which can boost your discoverability. When others see you engaging with their content, they may be compelled to reciprocate. It’s important to ensure your comments add value rather than just saying “great video!” Try asking a question, sharing a related experience, or providing constructive feedback.
You can also engage with your existing followers by responding to any comments or messages they send you. Quickly replying to comments shows followers you care about them. Tagging and thanking users who engage with your content can further build a sense of community. Dedicating time daily to meaningful engagement with others is key for increasing TikTok views.
Post at Optimal Times
Posting your videos at peak times when your target audience is most active can help maximize views and engagement. According to one source, the best times to post on TikTok for higher reach tend to be 8-10 AM and 5-7 PM on weekdays and 9-11 AM on weekends. However, optimal timing can vary based on your specific audience demographics and time zones.
Analyze when your current followers are most engaged to identify the peak times for your audience. You can use TikTok analytics to view data on views and engagement by time of day and day of week. Pay attention to when you receive the most comments, shares, likes, and new followers. Adjust your posting schedule to align with when your audience is most active on the app.
Additionally, pay attention to timing around major events or seasons that impact user activity. For example, views may spike in the evenings and on weekends during summer vacation compared to school days. Take advantage of trends and challenges by posting relevant content during peak activity.
While optimal timing varies, focusing your posting around the hours when your target audience is most likely to be on TikTok can help increase your views, engagement, and growth.
Source: https://ace-growth.com/blog/grow-on-tiktok-fast/
Leverage Influencers
Collaborating with influencers is a great way to get more views on TikTok. Larger accounts with lots of followers can help expose your videos to new audiences. Consider reaching out to influencers in your niche and offering to collaborate on content. You could ask them to duet or stitch your video, which allows their followers to easily find your profile. According to a guide by Sprout Social, looking at who your competitors are working with can help identify relevant influencers to partner with (https://sproutsocial.com/insights/tiktok-influencer-marketing/). Influencer Marketing Hub also recommends finding influencers in a similar niche, with good engagement rates on their content. Make sure to pick influencers that genuinely like your brand and content for the best results.
Run Ads
One of the most effective ways to get more views on TikTok is by running ads through TikTok’s advertising platform. You can create and manage TikTok ads through the TikTok Ads Manager. TikTok offers several ad objectives, with the Video Views objective specifically optimized for driving more views to your videos.
With the Video Views objective, your ads are shown to users most likely to fully watch and engage with your video content. TikTok recommends this objective if you want to increase awareness and reach for your brand. The platform allows you to target your ads based on demographics, interests, behaviors and more to ensure they reach your ideal audience.
TikTok also provides robust analytics within Ads Manager to track performance and optimize your video ad campaigns for better results over time. Running paid ads can give your content a boost, especially when first starting out on the platform.
Go Live
One highly effective way to get more views on TikTok is to start going live. Live videos get more visibility in the app and are promoted heavily by TikTok’s algorithm. When you go live, your broadcast gets shown to followers and can also end up on the “For You” page for people who don’t follow you. According to Planly, going live allows you to engage directly with viewers through real-time commenting and build more of a community feel.
To leverage live videos:
- Go live at peak times when you know lots of viewers are online
- Promote that you’ll be going live ahead of time to build hype
- Engage with commenters and call out users by name
- Give viewers incentives to stay tuned in like doing giveaways
According to one TikTok user, consistently going live and engaging with the audience helped them gain over 1 million live views in just two weeks. Interacting with fans and acknowledging their support seems to be key (source). TikTok lives let you make deeper connections with viewers that can lead to more video views over time.
Post Consistently
Posting consistently is key for getting more views on TikTok. According to 50 Pound Social, the frequency of posting can vary depending on your goals, content strategy, and audience engagement. While there is no fixed rule, posting 1-3 times per day is recommended for building a solid following.
Aim to establish a consistent daily posting schedule rather than sporadically posting a lot one day and nothing the next. Quora notes that consistency is more important than the number of posts per day when trying to gain views and become TikTok famous.
Advertise Mint suggests tailoring your posting frequency based on audience behavior and engagement. Analyze when your followers are most active and align your posting schedule accordingly. Slowly increase your frequency as you build engagement.
Analyze Your Performance
After posting a video, it’s important to monitor the key analytics and insights provided by TikTok to understand what content resonates best with your audience and make adjustments accordingly. Some key metrics to analyze include views, new followers, comments, shares, watch time, traffic sources, and audience demographics.
Check your TikTok analytics regularly to identify trends and compare video performance over time. Videos that underperform expectations may need refreshed creative, different captions, or promotion during better posting times. Well-performing videos can provide learnings to replicate in future content. Pay attention to which types of videos gain more views, comments and shares to tailor your content strategy.
Dig into audience demographics to see who your viewers are and when they are most active on TikTok. This allows you to adjust your posting schedule and video style to match their preferences. Over time, analytics provide the data to optimize content for maximum views and engagement from your target audience. But the key is regularly analyzing TikTok insights and adjusting based on what you learn.
Sources:
https://www.adsmurai.com/en/articles/tiktok-metrics-to-analyze
Improve Video Quality
One of the best ways to get more views on TikTok is by improving your video quality. Investing time into better lighting, editing, and overall production value can make your videos stand out in a sea of content. According to Sprout Social, high-quality videos are more likely to be promoted by the algorithm and shared by viewers.
Make sure you film using adequate lighting. Natural lighting near a window generally looks best, but you can also use ring lights or softbox lights. Additionally, use a tripod to keep your camera steady and invest in editing software like Final Cut Pro or Adobe Premiere to polish your videos. Clean up the audio, add text, filters, effects, and transitions to take your content to the next level.
You don’t need fancy equipment to make compelling TikToks, but spending time to refine your video and audio quality shows viewers you care about creating great content and will make it more likely for your videos to get more views.
