Finding TikTok users by location means searching for and discovering TikTok creators based on a specific geographic area. This allows you to connect with TikTokers who are local to you and your business. There are several reasons why someone may want to find TikTok users by location:
– To scout potential influencer marketing partners in your city or region. Partnering with local TikTok influencers can help brands reach engaged audiences in their target locations.
– To get inspiration from successful local TikTok creators and see what type of content resonates in your area.
– To connect with a community of TikTok users near you and potentially collaborate on content.
– To find local customers, fans, or niche communities that are relevant to your business or brand.
– To discover trending memes, dances, stories etc that are unique to your city or neighborhood.
– To promote local events, venues, businesses and services on TikTok.
Using Search Filters
One of the easiest ways to find TikTok users by location is to utilize the platform’s built-in search filters. As explained in this Hootsuite article, How To Search on TikTok for Just About Anything, TikTok has a “Discover” page that allows you to search for specific content. This includes the ability to filter by location.
To access these filters, go to the Discover page and tap on the magnifying glass icon to open up the search bar. Once you start typing in a keyword or phrase to search for, a list of filters will appear at the top of the screen. Select the “Location” filter and you can then choose to search within a city, state, or country.
This will populate TikTok profiles, hashtags, and content created in that geographic area. It’s a quick and easy way to find local users who are posting about topics you’re interested in. You can also get more specific by combining the location filter with other options like captions, hashtags, or sounds.
Looking at Profile Bios
One way to find TikTok users near your location is to look at their profile bios. Many TikTok users include their city, state, or country in their profile biography. This allows you to search for bios that mention locations close to you.
For example, you could search “New York” or “London” in user bios to find TikTokers who live in or around those cities. You can also search for more specific locations like “Brooklyn” or “Soho London” to narrow it down even further.
Profile bios are a great way to get an idea of which popular TikTokers are based near you. Oftentimes, local creators will have a higher following in their own region. Checking out their content and engaging with it can help connect you to other users in your area.
The key is to search keywords for your city, state, or neighborhood to find TikTokers that self-identify as being from that location in their bio. This takes advantage of the profile info users provide to find accounts near your local community.
Utilizing Hashtags
One way to find TikTok users in a specific location is by searching hashtags related to that place. Using hashtags with city names, local landmarks, or regional phrases can help surface TikTok users that live in or frequently visit those areas.
For example, searching #London or #LDN will show you content from TikTok creators based in the city of London. You can get even more specific with neighborhood hashtags like #Camden or #Shoreditch to find users from particular parts of a city.
The same goes for using country-specific hashtags like #Canada or #Aussie to connect with TikTokers from those nations. Regional phrases can also help narrow down locality, like #TheSouth for the southern United States or #PNW for the Pacific Northwest.
Some additional tips when utilizing local hashtags:
- Make sure to use hashtags specific to cities, landmarks or regions. Generic tags like #travel won’t help narrow down location.
- Check what hashtags are popular and frequently used in that area to maximize discovery.
- Use multiple local hashtags in a search to refine the results even further.
So searching hashtags related to a specific place is a quick way to find TikTok creators and content from that locality. Just be sure to use very targeted, location-based phrases and tags.
Leveraging Your Contacts
One way to find TikTok users in your area is by connecting with people you already know on the app. If you sync your phone contacts with TikTok, it will show you which of your contacts already have TikTok accounts that you can follow. This is an easy way to start connecting with local users that are likely in your geographic area if they are already in your phone’s contact list.
Connecting with contacts on social media can increase opportunities to find local users. As this article points out, leveraging your existing contacts on platforms like TikTok enables you to expand your network locally. While some may prefer not to connect their contacts, doing so provides a simple way to find and follow users you already know who are on TikTok.
Finding Local Events/Venues
One way to find TikTok users in your area is by looking at posts that are tagged at local events, venues, and hotspots. When users post TikTok videos at a specific location, they can geotag that location or add the location name as a hashtag. By searching for posts tagged at places near you, you can discover TikTok users who live in or frequently visit your city.
For example, you could search for hashtags like #YourCityName, #YourVenueName, #YourLocalPark, etc. You’ll then see TikToks that have been filmed and tagged at those local spots. Check out the profiles of the users who created that content to find active TikTokers in your neighborhood or city. Using location tags is a great way to connect with users who share common interests and favorite hangouts.
You can also look under the “Discover” tab on TikTok and select the “Nearby” filter to browse videos posted close to your current location. This makes it easy to find users who are physically near you and meet up for collaborations.
Using Recommendations
TikTok’s algorithm is designed to show you content similar to accounts you already follow and interact with. The “For You” feed specifically surfaces videos, sounds, hashtags, and creators related to your interests based on your previous activity on the app.
An easy way to find TikTok users in your local area is to check the “Suggested Users” section in the sidebar of the app. This section recommends accounts to follow based on the activity of the people you currently follow. Since you likely follow friends, family, co-workers, or community members near your location, the algorithm will suggest other accounts posting geographically relevant content.
You can also go to the profile page of a local friend and tap “Suggested” under their follower count. This brings up users that your friend follows or interacts with, which provides another source of location-based recommendations.
Spending more time engaging with local accounts, searching local hashtags and sounds, and using a geotagged location in your own videos will also improve the relevance of TikTok’s recommendations for finding users near you.
Partnering with Influencers
One effective strategy for finding local TikTok users is to partner with influencers in your geographic area to access their local audiences. Micro-influencer marketing refers to partnering with influencers who have a smaller but highly engaged following, usually ranging from 1,000 to 100,000 followers. According to blogger.vendilli.com, “Micro-influencers tend to have higher engagement rates and can help brands achieve awareness, gain valuable customers, and increase sales.”
To find relevant micro-influencers, search for profiles located in your city or region that create content related to your niche. Reach out to influencers who seem authentic and engaged with their audience. Offer to collaborate on TikTok campaigns where they promote your brand or product to their local followers. Compensate influencers through free products, commission, or a flat rate. Track campaign results to identify influencers who drive the highest engagement and sales from local audiences.
Partnering with the right local influencers provides an opportunity to connect with precisely the audience you want to target in a given location. It allows you to tap into an existing engaged following rather than starting from scratch in building your own local audience.
Paid Local Advertising
One of the most effective ways to find and target TikTok users by location is through paid local advertising. TikTok’s advertising platform lets you create highly targeted ads based on location, interests, gender, and more. You can narrow your ad audience down to specific cities, metro areas, or regions to reach local users (source).
Some key benefits of using TikTok’s local advertising targeting include (source):
- Grow your local follower base
- Promote events, specials, or services to nearby users
- Increase store visits and foot traffic
- Reach users near specific landmarks or venues
- Boost engagement from a local audience
With TikTok ads, you can promote your content, website, or profile to get it in front of more users near your business or location. Check your ads performance and analytics to see which locations perform best. Then adjust your targeting accordingly to maximize your local audience growth.
Conclusion
In summary, there are various methods you can use to find local TikTok users in your area. The most direct approach is to use TikTok’s search filters to look for users within a certain distance of your location. Checking profile bios is another simple way to identify users who have listed a local city or region. Utilizing location-specific hashtags like #Chicago or #NYC in your searches can also help surface local creators. Leveraging your existing contacts and connections on other social platforms is a great way to find people you may already know who are on TikTok. Attending local events and venues and connecting with influencers in your city provides additional opportunities for networking. Paid local advertising campaigns can also help extend your reach.
The key tips are to take advantage of TikTok’s advanced search filters, actively engage with local users, use relevant geo-targeted hashtags, partner with local influencers where possible, and promote yourself locally both online and offline. With persistence and creativity, you can build an engaged audience of TikTok users within your desired geographic area.
