TikTok has exploded in popularity in recent years, becoming one of the biggest social media platforms in the world. As of 2022, TikTok has over 1 billion monthly active users globally. With its short videos and powerful algorithm, TikTok has become an extremely influential marketing platform for brands and products.
Finding the current best selling products on TikTok can provide huge opportunities for businesses and entrepreneurs. Products that go viral on TikTok tend to sell extremely well, often selling out inventory within days or weeks after gaining traction. Identifying these in-demand and trending products early allows you to potentially capitalize on the hype.
Selling products that are already proven to be best sellers on TikTok significantly minimizes risk and guesswork. You can ride the coattails of organic TikTok trends without having to build an audience or following from scratch. In addition, you gain valuable insight into your target audience’s preferences.
Understand Your Target Audience
When deciding what products to promote on TikTok, it’s crucial to understand who is using the platform and what they are interested in buying. According to Backlinko, as of December 2023 over 1 billion people use TikTok every month, with the majority of users being between the ages of 10 and 29. TikTok’s user base skews young, with 50.6% being aged 16-24 and 37.7% aged between 25-44 (Source). SearchLogistics notes that TikTok also has more female users at 54% compared to 46% male users. Knowing these key demographics can help identify products likely to resonate with the dominant TikTok audience.
Consider products like beauty items, fashionable clothes, phone accessories, snacks, and other trendy items that appeal to a teenage and young adult demographic. Pay attention to current viral trends and challenge videos on TikTok to get ideas for products already gaining traction. While the core TikTok audience is young, Megadigital points out the demographics are diversifying over time, so remain open to testing a variety of product types. Tailor your product selection to your specific follower demographics and interests.
Analyze Trending Content
One of the best ways to find viral TikTok products is to analyze what content is already trending on the platform. Look at some of the top hashtags like #TikTokMadeMeBuyIt which has over 5 billion views. See what types of products often come up under these popular hashtags to get ideas for potential bestsellers. The LitCommerce article says beauty and personal care, gaming products, kitchen gadgets, toys and novelty items are common categories for viral TikTok products (https://litcommerce.com/blog/viral-tiktok-products-to-sell/).
Pay attention to viral sounds as well. Products featured in TikTok videos using the same popular sounds are more likely to get traction. See what people are buying in videos using sounds that have gone viral for product inspiration. Overall, closely studying trending content on TikTok right now is one of the best ways to find those in-demand items and timely product fads.
Use TikTok Analytics Tools
TikTok offers powerful analytics tools that can provide valuable insights into your top-performing content and products. A key tool is TikTok Pixel, which allows you to track conversions from your TikTok videos. By installing the pixel, you can see which videos are driving the most traffic to your website and resulting in sales or other conversions. This enables you to identify your best-performing products and video content.
In addition, TikTok’s analytics dashboard provides data on your videos’ views, comments, shares, traffic sources, and more. Studying your top videos can reveal what types of products and content resonate most with your target audience. Pay attention to factors like sound, editing, captions, and other elements that may contribute to a video’s success. You can then apply these lessons to promote other products in your catalog.
Regularly monitoring TikTok analytics ensures you keep up with the latest trends and capitalize on viral product opportunities. With concrete data guiding your strategy, you can confidently showcase products aligned with your audience’s interests and boost your TikTok Shop’s sales.
Check Seller Insights
One way to uncover top selling products on TikTok is to check seller insights on forums and groups. Successful sellers often share tips on which products are trending and selling well. For example, the Facebook group TikTok Shop Seller Forum has discussions on hot products and seller experiences. The subreddit r/ecommerce also has a thread on the TikTok Shop seller center where sellers provide advice.
Look for insider recommendations on must-have products that are flying off the shelves. Experienced sellers have their fingers on the pulse of what’s hot. They can reveal winning products before they go viral with consumers. Check seller forums regularly as the latest trends can change quickly. Tapping into seller insights gives you an edge in finding TikTok’s best selling items before they hit mainstream popularity.
Monitor Product Reviews
One way to find best selling products on TikTok is to monitor which products have lots of reviews. TikTok’s shop feature allows users to leave reviews for products they’ve purchased directly within the app. Sort products by “Top Rated” to see the items with the most reviews and highest star ratings. This indicates these products are selling well and people are satisfied enough with them to leave feedback. You can also sort by “Most Recent” then scroll through to spot newly released products quickly amassing positive reviews. Checking reviews is an easy method to gauge customer sentiment and identify potential top sellers worth trying out.
Run Giveaways/Contests
Running contests or giveaways is an effective way to identify products your audience is most interested in. When you give away products for free, you can see which ones generate the most likes, shares, and engagement. This helps reveal your audience’s preferences and which types of products have the most viral potential. As TikTok notes, contests are a great way to build hype and get more eyes on trending or potential best-selling items.
You can also poll your audience directly by asking them what types of products they want to see reviewed or featured. Pay attention to which polls and questions receive the most comments or engagement. This gives you instant insight into the products your followers are most excited about. Ultimately, leveraging giveaways and contests allows you to leverage your existing audience to help identify winning products with minimal risk.
Consider Cross-Platform Potential
A product trending on TikTok may also do well on other platforms like Instagram or Facebook. Cross-referencing the top videos and trends on TikTok with popular products on sites like Etsy and Shopify can reveal opportunities.
Using cross listing software makes it easy to post your products across multiple sites at once (see these top platforms). This expands your reach and chances of sales. As you test products, look for ones with crossover appeal between TikTok, Instagram, Facebook, and ecommerce sites. Items trending in multiple places signal the strongest potential.
Test Products Strategically
One of the best ways to find top selling products on TikTok is to methodically test out different products on a small scale first. This allows you to analyze conversion rates and see which products perform the best before committing to large inventory orders. Here are some tips for strategically testing TikTok products:
– Try ordering a small batch of 5-10 units of different products that seem promising based on your research. Test a mix of products in different niches and price points.
– Create dedicated TikTok posts and ad campaigns for each product. Make sure to use optimal hashtags, captions, and visuals tailored to each product.
– Closely track conversion rates, sales, and engagement metrics for each product’s TikTok post and ad campaign. This will reveal which products resonate most with your audience.
– Pay attention to which products sell out fastest. High demand and quick sellouts are strong indicators of winning products worth ordering more inventory of.
– Be prepared to fully capitalize on any viral product successes by having a plan in place to scale up inventory orders.
Strategically testing a diverse sample of products will help you identify your top selling items to expand on. The key is gathering hard data to see which products convert best before overcommitting on inventory. Small test batches validate product-market fit, so you can invest more confidently in proven TikTok winners.
Stay Up to Date
Trends change quickly on TikTok, so it’s important to continuously analyze data and adjust your strategy accordingly. Here are some tips for staying on top of the latest trends:
- Check TikTok’s trending page and hashtags daily to see what’s currently popular.
- Use social listening tools like Keyhole to identify rising trends and track them over time.
- Follow top creators in your niche to see what content they are posting and performing well.
- Set up alerts for key hashtags and products so you are notified when there’s a spike in interest.
- Frequently refresh your analytics to see how your own content is performing compared to trends.
- Stay active on the platform daily so you are immersed in the latest trends as they emerge.
Keeping a pulse on TikTok trends takes consistent effort, but it’s essential for capitalizing on viral moments and reacting quickly. Don’t rely solely on past data – be proactive in researching what’s heating up right now.
