Following other users is an important part of the TikTok experience. Having a diverse and wide-ranging Following list allows you to discover new content and creators that you may enjoy. It also helps increase your own visibility, as other users are more likely to find your profile through shared Following lists. Additionally, following more accounts can help you stay up-to-date on the latest trends and viral videos on TikTok.
There are several strategies you can use to find interesting people to follow on TikTok. This guide will provide an overview of different ways to discover new accounts, including searching for friends, browsing suggested users, exploring hashtags and sounds, and using the Discover feature.
Search for Friends
One of the easiest ways to find people to follow on TikTok is to search for your existing friends and contacts. You can search by username if you know your friend’s TikTok handle. TikTok also allows you to sync your phone contacts. This connects you with any contacts who also have TikTok accounts. Simply go to your profile, tap the three dots in the top right corner, choose “Contacts,” and tap “Sync Contacts.” This will show you any TikTok accounts linked to phone numbers in your address book (TikTok Support). Connecting with people you already know is a great way to quickly build up your Following list.
Browse Suggested Accounts
TikTok recommends accounts for you to follow based on the videos you watch, creators you engage with, hashtags you search, and more, tailored to your interests. You can scroll through the list of suggested accounts on your home page and browse until you find accounts that appeal to you and you’d like to follow. TikTok’s suggested accounts feature is a great way to discover new and relevant creators that you may have never come across on your own.
The algorithm tries to provide accounts that will expand your interests or introduce you to new interests based on your interactions. So make sure to follow, like, comment, duet, and share videos from accounts you enjoy so TikTok can better learn your preferences. The more you engage on TikTok, the better the algorithm can suggest accounts to follow that match your taste.
Look at Following Lists
One easy way to find new accounts to follow on TikTok is by looking at the following lists of accounts you already enjoy. You can view who similar accounts are following to get ideas for potential new follows. Here’s how:
1. Open the profile of an account you like and tap on “Following” to view their list.[1]
2. Browse the accounts they follow and tap on any interesting profiles to learn more about them.
3. If you find accounts you want to check out further, tap “Follow” on their profiles.
4. Repeat this process for other accounts you follow and enjoy. Comparing multiple following lists can surface new accounts you may have otherwise missed.
Checking the following lists of your favorite creators is an easy way to discover new accounts that match your interests. You can find tons of entertaining, informative accounts just by seeing who those you already like are following themselves.
[1] https://www.tiktok.com/discover/how-to-view-someones-hidden-following-list-on-tiktok?lang=en
Use Hashtags
One of the best ways to find accounts to follow on TikTok is by searching hashtags related to your interests. When you tap on a hashtag, you’ll be taken to a page showing TikToks using that hashtag. This makes it easy to discover creators posting about topics you enjoy.
To search hashtags, tap on the discover tab and select “Tags” at the top. Type in a hashtag and tap the search button. For example, if you like baking, search #baking or #bakingtips. The page will display popular videos using that hashtag.
Spend some time browsing the videos, sounds, effects, and profiles that come up. When you find creators you like, tap on their profile picture to go to their account page. From there you can follow them with one tap. Following relevant hashtags is a fast way to build up a list of accounts that match your interests.
You can also search broader hashtags like #fyp or #viral to find trending videos and accounts across TikTok. Just be sure to tap through to view creators’ full profiles before deciding to follow them.
Interact with Videos
Interacting with videos is a great way to find new accounts to follow on TikTok. When you like, comment on, duet, or stitch videos you enjoy, TikTok will take note of the accounts that created them. TikTok may then recommend those accounts to you as suggestions to follow.
According to TikTok’s Help Center, “To help you find and follow people you might know on TikTok, we may: Suggest accounts to you, by showing you their videos and the Add Friends feature on your For You feed.” https://support.tiktok.com/en/account-and-privacy/account-privacy-settings/suggested-accounts
So if you come across videos you really like, be sure to engage with them. Tap the heart icon to like a video, leave a comment with your thoughts, hit the share button to stitch or duet, or even just watch all the way through. The more you interact, the better chance TikTok’s algorithm has of understanding your interests and suggesting accounts you may want to follow.
When TikTok recommends follower suggestions based on your interactions, don’t be afraid to tap “Follow” on the accounts behind videos you’ve enjoyed. Following creators who make content you like is a surefire way to see more of that type of content in your feed. You can always unfollow later if you change your mind.
Browse Sounds
One way to find new people to follow on TikTok is by browsing popular sounds and audio clips. TikTok has a massive library of sounds that users incorporate into their videos. Listening to trending sounds and seeing the top videos featuring them is a great way to discover new creators.
To browse sounds, tap the discover icon and select the “Sounds” tab. This will display trending sounds as well as a search bar to find specific sounds. Tapping on a sound will show the top videos using it. From there, you can follow the creators that catch your attention.
You can also search for sounds directly. Use keywords or lyrics to find relevant sounds and audio clips. The videos using the sound will appear, allowing you to check out those creators. This makes it easy to locate new accounts to follow based on the sounds you enjoy.
According to TikTok’s support article, sounds are a great way to find new videos and creators aligned with your interests. Following accounts that use sounds you like is an effective approach for populating your For You feed with engaging content.
Check Out Trends
One of the best ways to find TikTok accounts to follow is by checking out trending dances, challenges, and content on the platform. Trending hashtags and videos often include many popular accounts that are participating in viral topics.
To find trending content, go to the Discover tab and tap on “Trending”. You’ll see a feed of the top trending hashtags, songs, dances, challenges, and more. Tapping on any of the trending topics will show you a feed of top videos using that hashtag or audio. This can expose you to a wide range of accounts to potentially follow.
For example, tapping on a trending dance hashtag like #LearnWithMe will show you top videos and accounts doing that dance challenge. You can follow the accounts whose content resonates with you. Doing this regularly can help you stay on top of viral TikTok trends while discovering new accounts in the process.
Use Discover Tab
One of the best ways to find accounts to follow on TikTok is by using the Discover tab. The Discover tab allows you to browse through videos and accounts tailored to your interests. When you first open the Discover tab, you’ll see featured videos based on what’s trending. But you can tap the filter icon in the top left corner to customize the feed. Select topics you’re interested in like gaming, animals, comedy, DIY, and more. You’ll then start seeing posts related to those topics.
As you browse the Discover tab, be sure to actually watch full videos from accounts that catch your eye. This further trains the algorithm to show you more relevant content. When you find a video you really like, tap on the account profile picture to check out that user. If you enjoy their content, don’t forget to follow them so their videos appear in your Following feed. According to TikTok’s help center article on Discover and Search, following accounts that post content you like is a great way to find more accounts to follow.[1]
Conclusion
In summary, there are several effective strategies you can use to find great accounts to follow on TikTok and customize your For You feed. Searching for friends already on the platform, browsing suggested accounts and hashtags related to your interests, interacting with videos you enjoy, and checking out trending sounds are all great ways to discover new accounts. Remember that thoughtfully curating your following list can lead to a more tailored, engaging experience on TikTok. Take the time to find high-quality creators that provide value and align with the content you want to see. With the right mix of accounts, you can transform your For You page into a never-ending stream of enjoyable videos perfectly suited just for you.
