What is the TikTok bio link?
The TikTok bio link allows users to add a clickable URL to their TikTok profile bio. This link can direct viewers to the user’s website, online store, other social media profiles, or any other web page the user wants to drive traffic to.
The bio link is one of the only clickable elements on a standard TikTok profile, making it a valuable tool for promoting your brand, business, or other online presence. Adding a link gives viewers a direct pathway from your TikTok content to your other platforms. This helps funnel traffic to your sites and expand your overall reach and audience.
Essentially, the TikTok bio link serves as a bridge between the app and the rest of your online presence. It allows you to leverage your TikTok following to drive growth across your websites, channels, and profiles outside of TikTok.
According to this article, the bio link is a great way to capitalize on the traffic opportunities presented by TikTok’s large and engaged user base.
Why add a bio link to your TikTok profile?
Adding a link to your TikTok bio provides several key benefits:
Lets viewers easily access your other content – The bio link makes it simple for your TikTok followers to check out your content on other platforms like YouTube, Instagram, or your website. This helps direct interested viewers to more of your work.
Helps grow your audience on other platforms – Adding a bio link can help drive traffic to your other social profiles or website. This allows you to leverage your TikTok following to grow your reach on additional channels.1
Professionalizes your profile – A customized external link gives your profile a more professional look and feel. It shows viewers you have a presence beyond just TikTok.
In summary, adding a clickable link in your TikTok bio makes it easy for viewers to explore more of your content, helps expand your audience, and gives your profile a more polished appearance.
Where to find your TikTok bio link
To add or find your link in bio on TikTok, first open your TikTok profile by tapping on your profile icon in the bottom right corner of the app. This will take you to your profile page.
Next, tap on the “Edit Profile” button, which is located in the top right corner of your profile screen. This will open up your profile editing page.
On the editing page, scroll down until you see the “Link” section. Tap on “Add Link” here. This will open up a field where you can paste in any URL you want to use for your link in bio.
Once you’ve pasted in your desired URL, tap “Save” in the top right corner. Your new TikTok bio link will now be live and clickable on your TikTok profile!
You can go back and edit or update this link at any time by tapping “Edit Profile” and changing the URL in the Link section.
Customizing your TikTok bio link
You can customize your TikTok bio link to make it more branded, memorable and trackable. Here are some tips:
Use a branded custom URL for your website or channel. For example, if your website is acmeproducts.com, you could use a custom URL like acme.com/tiktok to direct traffic from TikTok. This looks more professional than just linking to your homepage.
Make the URL short and memorable. A concise, catchy URL will be easier for users to type out and remember. Try to keep it under 20 characters.
Use UTM parameters to track clicks. You can add UTM tags like ?utm_source=tiktok&utm_medium=bio_link to the end of your URL to see how much traffic is coming from your TikTok bio link. This helps you measure engagement and ROI.
Redirect links as needed. Use a link shortener or set up redirects so that your UTM-tagged link forwards to the right page on your website.
Test it out. Double check that your customized link works correctly and directs users where you want them to go.
Update it periodically. Consider refreshing your link periodically to promote new campaigns, products or content.
An optimized, branded custom link helps drive more traffic and leads from your TikTok bio. Use UTM tags to better understand that traffic and fine-tune your URL over time.
Best practices for TikTok bio links
Your TikTok bio link is valuable real estate, so you’ll want to use it wisely to drive traffic to your most important content. Here are some best practices to follow:
Link to your most important social media or website – Your bio link should go to whatever you most want viewers to see. This might be your website, YouTube channel, Instagram account, etc. Choose the destination that is most relevant to your audience and goals on TikTok.1
Check the link works properly – It may sound obvious, but double check your link actually directs to the intended page. Test it out yourself to make sure it’s functioning properly before sharing it.2
Update it regularly with new content – Don’t just set your link and forget it. Switch up your bio link to highlight new content you’ve published on your site or social platforms. This gives followers fresh reasons to click through.3
Using your TikTok bio link strategically can help drive more qualified traffic to your important destinations. Follow these tips to maximize its impact.
Driving traffic with your TikTok bio link
Your TikTok bio link is a great way to drive traffic to your website or other online destination. Here are some tips for promoting your link and getting more clicks:
Promote your link in captions and videos – Mention your bio link in captions for your TikTok videos. Give viewers a compelling reason to click through to your site. You can also overlay the link on your videos or display it briefly in clips.
Use click-generating captions – Write creative captions that entice viewers to click your bio link. Ask questions, highlight giveaways, or tease exclusive content. Captions should align with your video content.
Leverage influencers/hashtags to expand reach – Partnering with influencers in your niche and using popular hashtags makes it easier to put your TikTok bio link in front of new audiences. Getting shoutouts from influencers can bring their followers to your profile.
Track your link clicks in your analytics to see which tactics are most effective. Adjust your approach over time to maximize traffic from your TikTok bio link. With smart promotion, your bio link can become a valuable source of website visitors.
Tracking and optimizing your bio link:
You can use UTM codes to track clicks and monitor the performance of your TikTok bio link. UTM codes allow you to see how much traffic is coming from your bio link versus other sources. Here are some tips for implementing UTM codes:
– Create a unique UTM campaign code for your TikTok bio link using a tool like Google URL builder. For example “tiktokbiolink”.
– Add the UTM campaign code to the end of your bio link along with other UTM parameters like source, medium etc.
– When someone clicks your bio link, the UTM data will show up in your analytics platform like Google Analytics. This allows you to segment and filter traffic from your TikTok bio.
You can monitor click-through rates to optimize your bio link. Try testing different CTAs or landing pages and see which one generates more clicks. A higher CTR indicates your link is resonating with your audience.
A/B testing your bio link is also recommended. Try splitting your traffic between two different landing pages or offers and see which variant has better conversion rates. This can help you optimize the landing experience from your profile.
Continuously track traffic sources and fine-tune your bio link for maximum impact. UTM tracking provides the data you need to improve link performance over time.
Bio link ideas and examples
Your TikTok bio link is a great way to connect your audience to your other social platforms, websites, online stores, and more. Here are some creative ways to use your bio link:
Link to your YouTube channel or latest video to drive views and subscribers. For example: “My latest makeup tutorial 💄” linking to your new YouTube video.
Link to your Instagram profile to grow your following there. Try “See my daily OOTD inspo on IG!” linking to your Instagram handle.
Link to your online store or Etsy shop to promote products and drive sales. “Shop handmade jewelry and accessories” directing to your Etsy page.
Link to a playlist on Spotify or Apple Music to showcase your musical talents. “Listen to my original songs 🎵” linking to your artist playlist.
Include limited-time promotions like “20% off this week only!” with a link to a discounted landing page or coupon code.
Link to your Linktree or Carrd.co page to provide quick access to all of your links in one place.
Link to your website or blog to drive traffic. “Check out my latest blog posts →” linking to your site.
Use your link creatively to reflect your brand and engage your audience. The possibilities are endless!
Bio link guidelines and limitations
TikTok has strict guidelines around bio links to prevent misuse of the feature. Some key limitations to be aware of include:
Only one clickable link allowed
Users are only permitted one live link in their bio at a time. You cannot include multiple clickable links.
No promotional/affiliate links allowed
TikTok prohibits the use of referral links or affiliate links that benefit the user. Your bio link should direct to a website relevant to your brand.
Links are subject to approval
TikTok reviews all links added to bios. Inappropriate or promotional links may be rejected. TikTok can also revoke link privileges if guidelines are violated.
Following TikTok’s rules around bio links helps maintain an optimal user experience. Ultimately the feature exists to allow creators to share relevant websites with their audience, not promote affiliate products.
Frequently asked questions
Here are answers to some common questions about TikTok bio links:
How do I change or update my TikTok bio link?
To change your TikTok bio link, go to your profile page, tap “Edit profile” and update the website field with your new URL. The changes should take effect right away. You can change your link as often as you want.
I updated my link but it’s not clickable. Why?
Make sure your TikTok account is switched to a Creator, Business or Creator & Business account. Regular user accounts do not get clickable links. Check your account type under account settings.
Can I use a shortened URL in my bio link?
Yes, you can use URL shorteners like bit.ly or tinyurl. Just paste the shortened link into your website field on your TikTok profile.
How do I track clicks on my TikTok bio link?
Use a URL shortener like bit.ly that provides click analytics. Or connect your website to Google Analytics to see overall traffic sources.
My link isn’t working. How can I troubleshoot?
A few things to try: make sure the URL is entered correctly and doesn’t have any typos. Verify the link works by clicking it or pasting it into a browser. Check your internet connection. Try toggling your TikTok account between Creator and Personal to reset the link. If it still doesn’t work, contact TikTok support.
