A TikTok business account is a version of TikTok designed specifically for businesses, brands, creators, and marketers looking to grow their audience on TikTok. Unlike a standard personal TikTok account, a business account comes with additional analytics, advertising options, and tools to help businesses engage with their followers.
Some key benefits of a TikTok business account include:
- Access to TikTok Analytics – View insights into your audience demographics, content performance, traffic sources, and more.
- Advertising options – Run paid ad campaigns on TikTok to boost engagement.
- Branded content tools – Add links, hashtags, and mentions to your TikTok bio. You can also create branded content templates.
- Employee access – Give employees access to post and manage your TikTok business account.
Switching to a business account unlocks tools to help TikTok creators, brands and businesses get discovered by new audiences, understand their content performance, and grow their presence on the platform.
Requirements
To convert your TikTok account to a business account, there are a few requirements you must meet:
You must be 18 years or older. TikTok requires users to be at least 18 to register a business account, as stated in their support documentation (source). This age requirement helps ensure business accounts are managed by legal adults.
How to Convert to a Business Account
To convert your personal TikTok account to a business account, first open the TikTok app and go to your profile page. Tap the menu icon in the upper right corner and select “Manage Account”. Then tap “Switch to Business Account” and follow the prompts to convert your account.
According to TikTok’s support article, you’ll need to enter some basic information about your business, agree to TikTok’s terms for business accounts, and verify your account via email or phone number. Once your account is verified, you will have access to TikTok’s analytics and advertising platforms designed for businesses.
Switching to a business account is quick and easy directly within the TikTok app. Just navigate to your profile, open account settings, and tap the option to convert. Providing some basic business information will convert your personal account and unlock additional features.
Business Profile Settings
Once you’ve converted to a TikTok business account, you’ll want to take advantage of the profile customization options to showcase your brand. Some key settings to configure include:
Add your business category – Select a category like Retail, Food & Drink, Beauty & Fashion to help viewers easily identify your niche. This shows up under your profile name.
Fill out contact info – Add your business website, email, phone number, and address so users can get in touch.
Link your social media profiles – Connect your business profiles on other platforms like Instagram, Facebook, YouTube, and Twitter so you can cross-promote content.
To find these options, tap the 3-line menu in your profile, select “View profile,” then tap “Edit profile.” This is where you can customize your TikTok business profile.
As per this source, integrating your other social accounts and contact info helps establish credibility and gives viewers easy ways to engage with your brand.
Content Recommendations
To grow and engage your audience on TikTok, it’s important to post high-quality, relevant content consistently. Here are some best practices:
Post at least once per day, or 3-5 times per week if daily isn’t feasible. Consistency helps the TikTok algorithm surface your content. Use relevant hashtags so viewers interested in your niche can find you more easily.
Collaborate with TikTok influencers in your industry to tap into their audience. Do shoutout contests or challenge videos together. You could also pay influencers to create sponsored content featuring your brand.
Follow trending sounds and hashtags to make timely, viral content. Put your own spin on trending topics and challenges. Interact often with your audience by responding to comments.
Analytics
One of the key benefits of switching to a TikTok business account is gaining access to robust analytics. With a business profile, you can view detailed metrics on your videos including views, likes, comments, shares, traffic sources, top performing videos, audience demographics, and more.
The analytics dashboard provides insight into which types of videos resonate best with your audience. You can see the exact watch time for each video to understand when people are dropping off. The data can inform content strategy and optimization.
Analytics are essential for measuring the success of TikTok marketing campaigns. You can break down performance by gender, age, device, traffic source, and location. This enables targeted content creation and strategic ad spending.
As this Planly article notes, the analytics provided for business accounts are more robust than for personal profiles. Converting to a business profile is the only way to unlock the full potential of TikTok analytics.
Advertising
TikTok offers several advertising options for businesses looking to reach new audiences and grow their follower count. Some of the main paid advertising formats on TikTok include:
Promoted Posts – These are sponsored videos that appear in users’ For You feeds. Promoted posts function similarly to traditional social media ads. Businesses can target their ads based on location, gender, age, interests, and other demographic factors. Promoted posts allow brands to showcase video content to new audiences.
Hashtag Challenges – Hashtag challenges encourage users to create content around a specific branded hashtag. For example, a company could launch a #DanceWithOurProduct challenge. TikTok users would then create videos dancing with the brand’s product and using the branded hashtag. Hashtag challenges help drive user-generated content and engagement. Brands can amplify the top videos from their hashtag challenge as promoted posts.
Branded Effects – TikTok enables brands to create sponsored augmented reality effects and lenses. Users can access branded effects to enhance their videos. For example, a movie studio could develop a custom lens that makes users appear as a character from an upcoming film. Branded effects associate brands with creativity and fun on the platform.
For more information, check out this in-depth look at TikTok advertising options: https://medium.com/@nassigoreng75/tiktok-marketing-viral-secrets-of-tiktok-fd9feab045c8
Tips for Success
Two keys to success on TikTok for business are engaging with your audience and optimizing your hashtag strategy.
Make sure to regularly respond to comments, do duets and reactions with your followers, and go live often. Interacting with your audience helps build a loyal following and gets more eyes on your content.
Hashtags are crucial for discovery on TikTok. Research which hashtags are popular in your niche and experiment to see which perform best for your videos. Using a mix of niche and viral hashtags can help increase visibility. Avoid using too many hashtags or spamming irrelevant ones.
Check your analytics to identify your top performing hashtags. Try adding those hashtags to new videos to capitalize on their engagement. You can also use related hashtags to find new audiences.
Continuously testing and optimizing your hashtags and audience engagement will help set your TikTok business account up for success.
Measuring ROI
Once you have set up your TikTok business account and run advertising campaigns, it’s crucial to track and measure your return on investment (ROI). This allows you to understand how profitable your TikTok efforts are and optimize accordingly.
Start by tracking conversions and sales from users who come to your website or make purchases after viewing your TikTok content. Install pixels or analytics to accurately attribute conversions to TikTok. Look at key metrics like return on ad spend (ROAS), which divides revenue generated by ad cost. A ROAS of 2 means for every $1 spent you generated $2 in sales. Also calculate your cost per conversion to see how much you are spending to acquire each customer. Comparing these metrics over time allows you to see what strategies and campaigns provide the best ROI.
Beyond direct sales, also consider brand awareness and engagement goals that are harder to quantify but still valuable. Use analytics to see how many views, likes, comments, shares your content is getting. Survey users or do brand tracking studies to measure increases in brand awareness. This broader perspective helps you fully understand your overall ROI from TikTok.
By regularly assessing your ROI and optimizing based on performance data, you can maximize the return from your TikTok investment.
Conclusion
Converting your personal TikTok account to a business account provides many benefits that can help grow your brand and business. With a business account, you gain access to professional analytics to understand your audience and content performance better. You also unlock advertising capabilities to reach new demographics and promote your products or services. The business profile allows you to showcase important company details to build credibility. Overall, switching to a TikTok business account optimizes your presence to be more strategic, giving you tools to market your brand effectively on one of the fastest growing social platforms. The conversion process is quick and simple, so any brand can easily start leveraging TikTok for business.
